At a Glance
- Tasks: Lead the launch of a new D2C ecommerce website and drive digital marketing strategies.
- Company: Established lighting brand with a strong reputation in B2B and D2C markets.
- Benefits: Competitive salary, opportunity for career growth, and influence on business direction.
- Other info: Be part of a creative environment with opportunities to lead and innovate.
- Why this job: Join a dynamic team and shape the future of a brand entering exciting new territory.
- Qualifications: Experience in managing D2C websites and strong digital marketing skills required.
The predicted salary is between 44000 - 48000 £ per year.
Our client is a well-established lighting brand with a strong reputation across UK and international markets, built on decades of B2B trade relationships. They're now entering an exciting new phase: launching a Direct-to-Consumer ecommerce website alongside their existing B2B operations, and they need a Marketing Manager to help drive it. This is a genuinely broad, commercially significant role. You'll sit on the Senior Management Team, own the marketing strategy end to end, and have real input into the direction of the business as it expands into new territory.
The Role
- D2C website & ecommerce - taking the lead on launching and optimising the new D2C site, shaping UX, navigation and customer journey, and working hands-on with developers and agencies to build a premium, high-converting online platform.
- Catalogue strategy - owning the long-term and short-term catalogue strategy, producing the main catalogue on a 12-month cycle with biannual supplements, and maintaining UK and international variations.
- Digital & website performance - using analytics and customer data to continually optimise the site, growing traffic and conversion, and overseeing CRM, email and digital platform integration into ecommerce operations.
- Brand & content - managing the marketing, graphics and photography team to keep catalogue, website and social content consistent and premium across every touchpoint.
- Strategy, events & trade - setting the wider marketing strategy and budget, and leading UK and international trade shows and exhibitions.
What They're Looking For
- Proven experience managing or launching a D2C ecommerce website, ideally end to end.
- Experience managing the production of catalogues or comparable large-scale print/brand collateral.
- Confidence working hands-on with developers, IT teams and ecommerce agencies.
- A strong eye for website aesthetics, UX and brand presentation.
- Solid grounding in digital channels (SEO, email, paid social) and analytics-led decision making.
- Experience leading a team and managing a marketing budget.
- Experience in interiors, homeware or lighting is a bonus, as is familiarity with Shopify or Magento, but neither is essential.
Marketing Manager employer: We Are Fr Group
Join a multi award-winning digital agency located near St Helens, where innovation meets collaboration in a vibrant work culture. With a hybrid working model and a competitive salary range of £30-£40k, this company not only values employee growth through continuous learning opportunities but also fosters a supportive environment that celebrates achievements and encourages creativity. Be part of a team that is driving impressive growth and securing high-profile accounts, making your contributions truly impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for We Are Fr Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like We Are Fr Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with We Are Fr Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at We Are Fr Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit We Are Fr Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of We Are Fr Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about We Are Fr Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at We Are Fr Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at We Are Fr Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At We Are Fr Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
