At a Glance
- Tasks: Lead marketing strategies, drive campaigns, and create engaging content across multiple platforms.
- Company: Fast-paced B2B business in the heart of Manchester.
- Benefits: Full ownership of marketing, flexible work options, and a creative environment.
- Other info: Collaborative culture with opportunities for creativity and professional growth.
- Why this job: Make a real impact in a growing company while showcasing your marketing skills.
- Qualifications: Proven B2B marketing experience and strong digital marketing expertise.
The predicted salary is between 40000 - 50000 € per year.
We are working with our client, a fast-paced B2B business, who are looking for an experienced Marketing Manager to step in on a 12-month fixed-term contract to cover maternity leave. This is a broad, hands-on role with real ownership. You'll take responsibility for the full marketing function – driving lead generation, strengthening brand positioning and delivering multi-channel campaigns that directly support business growth.
The Role
This is a great opportunity for a senior, all-round B2B marketer who enjoys both strategy and delivery. You'll work closely with leadership and consultants to increase brand awareness, generate leads and support sales activity through high-quality content. Key areas include:
- Lead Generation & Campaigns
- Planning and delivering quarterly marketing campaigns aligned to commercial goals
- Managing multi-channel campaigns across social, website and email
- Optimising funnels and reporting on campaign performance
- Social Media & Content
- Owning monthly content calendars across LinkedIn, Instagram, Facebook and TikTok
- Creating engaging, on-brand content and staying ahead of platform trends
- Monitoring performance and engagement metrics
- Brand, Website & SEO
- Strengthening employer-facing brand positioning and messaging
- Supporting website development and SEO improvements
- Refreshing existing website content and producing regular blog articles
- Using tools such as SEMRush to identify errors and opportunities
- Thought Leadership & Video
- Producing insight-led content including whitepapers and reports
- Leading a fortnightly LinkedIn newsletter
- Planning, filming, editing and publishing video content for social and web
- Sales Enablement
- Creating marketing collateral for consultants (social graphics, decks, brochures)
- Supporting proposals, tenders and awards submissions
- Aligning marketing activity with business development priorities
About You
We're looking for someone who can confidently run a marketing function and hit the ground running.
Essential:
- Proven experience in a broad, senior-level B2B marketing role
- Strong lead generation, digital marketing and content strategy expertise
- Solid knowledge of SEO, website optimisation and performance tracking
- Confident managing multiple social platforms
- Excellent copywriting and content creation skills
- Strong organisation, project management and stakeholder skills
Desirable:
- Experience in recruitment, professional services or a B2B environment
Why Apply?
- Full ownership of marketing across a growing B2B business
- A varied role combining strategy, creativity and delivery
- Collaborative environment with autonomy and visibility
- Modern Manchester city-centre office
- Work from home every Wednesday
Marketing Manager - 12M FTC employer: We Are Fr Group
Join a dynamic B2B business in the heart of Manchester City Centre, where you will have full ownership of the marketing function and the opportunity to make a significant impact. With a collaborative work culture that values creativity and strategy, you'll benefit from a modern office environment, flexible working arrangements, and ample opportunities for professional growth. This role not only allows you to drive lead generation and brand positioning but also offers a chance to work closely with leadership in a supportive and engaging atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - 12M FTC
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best marketing campaigns and content. This is your chance to shine and demonstrate what you can bring to the table beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their goals, especially in lead generation and brand positioning. Tailor your answers to show you understand their needs!
✨Tip Number 4
Don’t forget to apply through our website! We’re constantly updating our listings, and applying directly can give you an edge. Plus, it’s a great way to stay in the loop with new opportunities that match your skills.
We think you need these skills to ace Marketing Manager - 12M FTC
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your B2B experience and any specific campaigns you've led that align with the job description. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share your passion for marketing and how you can drive lead generation and brand positioning for our client.
Showcase Your Achievements:Don't just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've successfully managed campaigns and improved brand awareness in previous roles. We love numbers!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s quick and easy, and ensures your application gets to the right place. Plus, we’re always on the lookout for great talent like you!
How to prepare for a job interview at We Are Fr Group
✨Know Your B2B Marketing Inside Out
Make sure you brush up on your B2B marketing knowledge before the interview. Familiarise yourself with lead generation strategies, digital marketing trends, and content creation techniques. Being able to discuss specific campaigns you've managed or contributed to will show that you’re not just a theorist but someone who can deliver results.
✨Showcase Your Multi-Channel Expertise
Since this role involves managing campaigns across various platforms, be prepared to talk about your experience with social media, email marketing, and website optimisation. Bring examples of successful campaigns you've run and how you measured their performance. This will demonstrate your hands-on experience and strategic thinking.
✨Be Ready to Discuss Content Creation
Content is key in this role, so come armed with examples of engaging content you've created. Whether it's blog posts, social media graphics, or video content, be ready to discuss your creative process and how you ensure it aligns with brand messaging. Highlighting your copywriting skills will also give you an edge.
✨Prepare Questions for Them
Interviews are a two-way street, so think of insightful questions to ask about the company’s marketing goals and challenges. This shows your genuine interest in the role and helps you assess if the company is the right fit for you. Plus, it gives you a chance to showcase your strategic mindset.
