At a Glance
- Tasks: Solve complex tracking challenges and optimise analytics for hotel brands.
- Company: Fast-growing digital agency with a unique, ego-free culture.
- Benefits: Competitive salary, unlimited holiday, flexible hours, and annual retreats.
- Other info: Fully remote role with excellent career growth opportunities.
- Why this job: Take ownership of GA4 tracking and make a real impact on marketing decisions.
- Qualifications: Experience with GA4, GTM, and troubleshooting tracking setups.
The predicted salary is between 30000 - 38000 € per year.
If you enjoy solving complex tracking challenges, untangling messy customer journeys, and taking full ownership of analytics, this could be a perfect fit.
£30,000 - £38,000 // UK (Fully Remote) Digital Agency // Hotels & Travel
A fast-growing, UK-based digital agency is looking for a GA4 Tracking Analyst to join their team. Founded by proven agency leaders, the company has experienced sustained growth. And there's plenty more ahead. This is an agency that genuinely does things differently. No egos. No politics. No unnecessary hierarchy. Just a team built on trust, autonomy, and pride in delivering great work.
You will become the agency's go-to for all things tracking and measurement, working across a portfolio of hotel brands. From auditing GA4 setups to fixing cross-domain issues, you'll play a critical role in ensuring data accuracy and enabling smarter marketing decisions.
Key Responsibilities:- GA4 & GTM Ownership
- Own and manage GA4 tracking across all client accounts
- Build, maintain, and optimise Google Tag Manager containers
- Implement GA4 tracking plan
- Validate tagging implementations and troubleshoot data anomalies
- Implement robust tracking frameworks across Web, Paid Media, SEO
- Tracking Audits & Problem Solving
- Conduct in-depth GA4 audits for new and existing clients
- Diagnose and fix tracking issues (including cross-domain)
- Continuously monitor tracking health and proactively implement improvements
- Measurement
- Ensure accurate conversion tracking for Paid Media campaigns
- Support SEO through event tracking and behavioural data insights
- Work in alignment with US data privacy and consent requirements
- Collaborate cross-functionally with Paid Media, SEO, and development teams to ensure accurate data collection
- Data & Reporting
- Support the development of the agency's reporting stack
- Help improve how performance data is collected, structured, and used
- Experience with GA4 and Google Tag Manager
- Proven ability to troubleshoot tracking setups
- Experience auditing GA4 implementations and designing measurement frameworks
- Comfortable balancing BAU tasks with larger strategic projects
- Experience within hotel, travel or hospitality sectors is desirable, but not essential
- Exposure to internet booking engines is desirable but not essential
- Understanding of cookie compliance, consent management, and data privacy regulations
- 10% of company profit shared across the team
- Unlimited holiday allowance
- Flexible working hours
- Annual company retreats
- Fully remote working (UK-based)
Tracking Analyst - GA4 / GTM in Manchester employer: We Are Fr Group
Join a fast-growing digital agency that prioritises trust, autonomy, and collaboration, making it an exceptional employer for a GA4 Tracking Analyst. With a fully remote working environment, unlimited holiday allowance, and profit-sharing opportunities, you'll thrive in a culture that values your contributions while enjoying the flexibility to balance work and life. This role offers significant growth potential as you become the go-to expert for tracking and measurement across a diverse portfolio of hotel brands.
StudySmarter Expert Advice🤫
We think this is how you could land Tracking Analyst - GA4 / GTM in Manchester
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, join relevant groups on LinkedIn, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your GA4 and GTM projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on common tracking challenges and solutions. Be ready to discuss how you've tackled similar issues in the past. Confidence is key, so practice makes perfect!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it’s a great way to stay updated on new roles as they come in.
We think you need these skills to ace Tracking Analyst - GA4 / GTM in Manchester
Some tips for your application 🫡
Show Your Passion for Tracking:When you're writing your application, let us see your enthusiasm for tracking and analytics shine through. Share specific examples of how you've tackled complex tracking challenges in the past – we love a good story!
Tailor Your Application:Make sure to customise your application to highlight your experience with GA4 and Google Tag Manager. We want to know how your skills align with our needs, so don’t be shy about showcasing your relevant expertise.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the role. Remember, less is often more!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at We Are Fr Group
✨Know Your GA4 Inside Out
Make sure you brush up on your GA4 and Google Tag Manager knowledge. Be ready to discuss specific tracking challenges you've faced and how you solved them. This role is all about ownership, so show them you can take charge of analytics with confidence.
✨Showcase Your Problem-Solving Skills
Prepare examples of how you've diagnosed and fixed tracking issues in the past. Whether it's cross-domain problems or data anomalies, having a few solid stories will demonstrate your ability to tackle complex challenges head-on.
✨Understand the Client's Needs
Research the agency and their portfolio, especially in the hotel and travel sectors. Understanding their clients' unique tracking requirements will help you tailor your responses and show that you're genuinely interested in contributing to their success.
✨Be Ready for Collaboration
This role involves working closely with various teams, so be prepared to discuss how you've collaborated in the past. Highlight your experience in cross-functional projects and how you can contribute to a team built on trust and autonomy.
