At a Glance
- Tasks: Lead CRM strategies to enhance customer engagement and drive business growth.
- Company: Join a renowned UK consumer brand with millions of customers.
- Benefits: Competitive salary, bonus, hybrid working, and a dynamic team environment.
- Other info: Exciting opportunity for career growth in a fast-paced industry.
- Why this job: Shape customer communications and make a real impact in a data-rich setting.
- Qualifications: Proven CRM experience and strong leadership skills required.
The predicted salary is between 50000 - 65000 £ per year.
Forward Role are partnering with one of the most well-known UK consumer brands with a customer base in the millions, to find a Senior CRM Manager for a 12-month maternity cover contract.
Hybrid working (3 days onsite & 2 remote)
Manchester
Very competitive salary + Bonus
12 Month Fixed Term Contract (starting September 2026)
This is a fantastic opportunity to join a data-rich, customer-focused business where CRM is at the heart of the marketing strategy. You'll lead a team of four and play a key role in shaping customer communications, driving engagement and unlocking growth through smarter segmentation, personalisation and lifecycle marketing. Perfect for someone who loves using data and insight to influence strategy and deliver measurable results.
Responsibilities:- Own CRM performance across the customer lifecycle, delivering against key commercial and engagement KPIs while identifying opportunities to improve conversion, retention and reactivation.
- Lead customer segmentation strategy, using data and insight to create targeted, personalised customer journeys that drive engagement and business growth.
- Develop and optimise automated and trigger-based communications, ensuring customers receive relevant messaging at the right stage of their lifecycle.
- Drive a strong test-and-learn culture, using reporting, analysis and experimentation to generate insights and continuously improve CRM performance.
- Collaborate with teams across marketing, analytics and commercial functions to ensure CRM is fully integrated into wider business and customer growth strategies.
- Proven CRM experience with a track record of delivering successful multi-channel campaigns and driving commercial results.
- Previous people management experience, with the ability to lead, develop and motivate a high-performing CRM team.
- Strong understanding of customer segmentation, lifecycle marketing and personalisation strategies.
- Data-driven mindset, with the ability to turn insights into actions that improve performance.
- Confident managing stakeholders, influencing decisions and identifying new opportunities for growth in a fast-paced environment.
Senior CRM Manager in Manchester employer: We Are Fr Group
Join a leading UK consumer brand in Manchester as a Senior CRM Manager, where you'll thrive in a dynamic, data-driven environment that prioritises customer engagement and growth. With a competitive salary, bonus opportunities, and a hybrid working model, this role offers a supportive culture that fosters professional development and innovation. Be part of a collaborative team that values your insights and empowers you to shape impactful customer journeys.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Senior CRM Manager role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by brushing up on your data-driven strategies. Be ready to discuss how you've used insights to shape customer journeys and drive engagement. Show them you’re not just about the numbers, but also about the impact they create!
✨Tip Number 3
Don’t forget to showcase your leadership skills! Talk about how you've motivated teams in the past and how you plan to lead your future team to success. Companies love candidates who can inspire and drive performance.
✨Tip Number 4
Keep an eye on our website for the latest job openings. We’re always updating our listings, so make sure you’re checking back regularly. Applying through us gives you a better chance of landing that dream role!
We think you need these skills to ace Senior CRM Manager in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior CRM Manager role. Highlight your experience with CRM strategies, data-driven decision making, and team leadership. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your previous experiences have prepared you for this role. Be sure to mention specific achievements that demonstrate your impact.
Showcase Your Data Skills:Since this role is all about using data to drive results, make sure to highlight your analytical skills. Share examples of how you've used data insights to shape customer journeys or improve campaign performance in the past.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and we’ll be able to keep track of your application better. Plus, you’ll find all the details you need about the role there!
How to prepare for a job interview at We Are Fr Group
✨Know Your Data Inside Out
As a Senior CRM Manager, you'll need to demonstrate your data-driven mindset. Brush up on key metrics and KPIs relevant to CRM performance. Be ready to discuss how you've used data to influence strategy and deliver results in past roles.
✨Showcase Your Leadership Skills
Since you'll be leading a team, it's crucial to highlight your people management experience. Prepare examples of how you've motivated and developed your team in previous positions. Think about specific challenges you faced and how you overcame them.
✨Master Customer Segmentation Strategies
Familiarise yourself with customer segmentation and lifecycle marketing. Be prepared to share your approach to creating targeted, personalised customer journeys. Discuss any successful campaigns you've led that involved these strategies.
✨Emphasise Collaboration and Integration
This role requires working closely with various teams. Think of examples where you've collaborated with marketing, analytics, or commercial functions to enhance CRM efforts. Highlight how you ensured CRM was integrated into broader business strategies.
