At a Glance
- Tasks: Lead brand strategy and marketing communications across the UK and Europe.
- Company: Exciting D2C ecomm marketplace with strong revenue momentum.
- Benefits: Competitive salary, hybrid working, and opportunities for growth.
- Other info: Join a dynamic team and make a real difference in a thriving industry.
- Why this job: Drive impactful brand growth and expand into European markets.
- Qualifications: 7+ years in senior marketing or brand leadership roles.
The predicted salary is between 80000 - 100000 £ per year.
This is a rare chance to take the lead on brand-driven growth at one of the UK's most exciting D2C ecomm marketplaces. With strong revenue momentum and a clear international ambition, the business is ready for a senior brand leader to take ownership and accelerate what's already working. Reporting directly to the CMO, you will own the end-to-end Marketing and Communications strategy across the UK and Europe. This is not a caretaker role. The expectation is to double UK performance and drive meaningful European growth within the next 12 to 24 months.
What You Will Be Doing
- Own the end-to-end brand and marketing communications strategy across the UK and Europe
- Lead ATL strategy (TV, radio, print), testing and scaling campaigns with clear commercial outcomes
- Drive European market expansion, including Germany and France, building localisation frameworks and execution models
- Translate business targets into clear quarterly and monthly marketing plans with defined priorities and accountability
- Strengthen in-house creative capability to reduce reliance on external agencies
- Lead and develop a multi-disciplinary team across Brand, Creative, Campaigns and Social
- Own audience segmentation, targeting and insight development across markets
- Manage budgeting, forecasting and spend tracking to ensure strong return on investment
- Embed performance tracking across all marketing activity and use data to continuously improve outcomes
- Manage agency relationships, ensuring high standards of delivery and strategic contribution
What We Are Looking For
- At least seven years of senior Marketing, Brand or MarCom leadership experience, ideally within a consumer-facing or D2C environment
- A strong track record in ATL, particularly TV and large-scale campaign delivery
- Proven experience launching and scaling marketing activity across European markets
- Commercially driven, with clear understanding of how marketing impacts revenue
- Experienced in managing significant budgets and making confident investment decisions
- A strong team leader who raises standards and gets the best from those around them
- Equally comfortable operating at a strategic and operational level
- Able to build effective cross-functional relationships and align marketing with wider business priorities
Locations
Director of Brand Marketing in Leeds, Yorkshire employer: We Are Fr Group
Join a dynamic and innovative team at one of the UK's leading D2C e-commerce marketplaces, where your expertise in brand marketing will directly influence our ambitious growth trajectory across the UK and Europe. With a strong emphasis on employee development, a collaborative work culture, and the opportunity to lead a multi-disciplinary team, you will thrive in an environment that values creativity and strategic thinking. Our hybrid working model in Leeds offers the perfect balance of flexibility and engagement, making it an ideal place for passionate professionals seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Brand Marketing in Leeds, Yorkshire
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for We Are Fr Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like We Are Fr Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with We Are Fr Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at We Are Fr Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director of Brand Marketing in Leeds, Yorkshire
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit We Are Fr Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of We Are Fr Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about We Are Fr Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at We Are Fr Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at We Are Fr Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At We Are Fr Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
