At a Glance
- Tasks: Lead sales growth in the apprenticeship and digital skills sector across England.
- Company: Dynamic digital learning specialist with a focus on innovation.
- Benefits: Competitive salary, bonus potential, hybrid working, and career development opportunities.
- Other info: Join a forward-thinking team with a strong emphasis on collaboration and growth.
- Why this job: Be a key player in expanding educational opportunities and driving impactful change.
- Qualifications: 5+ years in sales leadership, preferably in education or training sectors.
The predicted salary is between 60000 - 75000 £ per year.
A digital learning specialist is looking for a Head of Sales to lead their commercial function as they push into the England market. This is a proper growth leadership role - you'll own revenue across multiple income streams, build out the sales team, and be the driving force behind apprenticeship and Skills Bootcamp expansion into new English regions.
Based out of South Wales with hybrid working, this role will require ad-hoc travel across the UK.
The role:
- Lead all commercial activity across Welsh apprenticeship and digital skills provision, England-funded programme growth, and a proprietary SaaS LMS platform.
- Drive England market development — building relationships with Mayoral Combined Authority skills teams, DfE contacts, and employer networks to support Skills Bootcamp contract growth and apprenticeship pipeline.
- Manage and develop a geographically dispersed sales team of BDMs across Wales and England, including performance management and coaching.
- Own sales forecasting, pipeline management and revenue reporting across all income streams via CRM (HubSpot).
- Identify and pursue new Skills Bootcamp procurement opportunities as they emerge across English Combined Authority areas.
- Support the commercial growth of the provider's LMS platform, including cross-sell and upsell into existing employer relationships.
- Embed consistent sales processes, governance, and commercial behaviours across the team.
What we're looking for:
- Demonstrable BD or sales leadership experience in the apprenticeship, Skills Bootcamp, or funded training sector in England — minimum 5 years in a relevant commercial role.
- Working knowledge of the DfE funding landscape, apprenticeship contracting, and Skills Bootcamp procurement.
- Proven experience managing and developing a sales team, including performance management.
- Strong track record of building strategic employer and stakeholder relationships.
- Experience owning revenue targets across multiple income streams.
- CRM proficiency — HubSpot desirable.
Desirable:
- Experience selling technology or SaaS products in an education or workforce development context.
- Existing networks in the West of England, Devon, or West Midlands.
- Familiarity with the Welsh training provider landscape.
If you're interested in this role, please apply now or email.
Head of Sales employer: We Are Fr Group
As a leading digital learning specialist based in South Wales, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and development. With hybrid working options and a focus on expanding into the England market, our Head of Sales will have the unique opportunity to shape the future of apprenticeship and Skills Bootcamp programmes while enjoying competitive compensation and a supportive team environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, especially in the apprenticeship and Skills Bootcamp space. This will help you tailor your answers and show them you’re genuinely interested in the role.
✨Tip Number 3
Showcase your leadership skills! Be ready to discuss how you've managed teams and driven sales growth in previous roles. Use specific examples to illustrate your success in building relationships and achieving revenue targets.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities, and applying directly can give you an edge. Plus, it’s a great way to stay updated on new roles that match your skills.
We think you need these skills to ace Head of Sales
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Head of Sales role. Highlight your experience in sales leadership, especially in the apprenticeship and Skills Bootcamp sectors. We want to see how your background aligns with our goals!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this growth leadership role. Share specific examples of how you've driven revenue and built teams in the past.
Showcase Your CRM Skills:Since we use HubSpot, it's a good idea to mention your proficiency with it or any similar CRM systems. Let us know how you've used CRM tools to manage sales pipelines and report on revenue in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. We can’t wait to hear from you!
How to prepare for a job interview at We Are Fr Group
✨Know Your Numbers
As a Head of Sales, you'll need to demonstrate your understanding of revenue targets and sales forecasting. Brush up on your past achievements and be ready to discuss specific figures that showcase your success in managing multiple income streams.
✨Understand the Market
Familiarise yourself with the apprenticeship and Skills Bootcamp landscape in England. Research recent developments, key players, and funding opportunities. This knowledge will help you engage in meaningful conversations and show your commitment to driving growth.
✨Showcase Your Leadership Style
Be prepared to discuss how you've managed and developed sales teams in the past. Share examples of your coaching techniques and performance management strategies. Highlighting your leadership style will reassure them that you can effectively lead a geographically dispersed team.
✨Build Relationships
Since this role involves building relationships with various stakeholders, think of examples where you've successfully established connections in previous roles. Be ready to discuss how you would approach networking with Mayoral Combined Authority skills teams and DfE contacts to support contract growth.
