At a Glance
- Tasks: Lead and shape the full marketing strategy for a growing D2C retail brand.
- Company: Dynamic, founder-led scale-up with a loyal customer base and no corporate politics.
- Benefits: Competitive salary, performance bonus, and flexible working arrangements.
- Other info: Opportunity to work in a fast-paced environment with genuine accountability.
- Why this job: Join at a pivotal moment to drive real growth and make a significant impact.
- Qualifications: Proven marketing leadership experience and a hands-on approach.
The predicted salary is between 70000 - 90000 £ per year.
Head of Marketing £70,000 - £90,000 + performance bonus Stockport (3-4 days in office) | D2C Retail The Business This is a profitable, founder-led D2C retail scale up with a loyal customer base, a high-performing email programme and strong commercial momentum through its partnerships channel.
The business is entirely self-funded so no PE/VC pressure / no corporate politics and is now at a pivotal point, investing seriously in marketing for the first time to drive its next phase of revenue growth.
Think scrappy in the best possible way: fast decisions, real accountability, and genuine scope to shape the direction of the brand.
Revenue is currently sub £10m and the ambition is clear.
The founders know what they have built.
Now they need someone to help them scale it.
The Role This is a senior, hands-on leadership position reporting directly to the founders.
You will own the full 360 marketing strategy - performance, retention and conversion - and be held accountable for revenue outcomes, not just activity.
It is a player-coach role in the truest sense.
You will lead a small capable team while remaining personally active in the ad accounts, the email platform and the analytics tools.
Key priorities include: Building and scaling a profitable paid social engine from the ground up - diagnosing underperfor...
Head of Marketing employer: We Are Fr Group
Join a multi award-winning digital agency located near St Helens, where innovation meets collaboration in a vibrant work culture. With a hybrid working model and a competitive salary range of £30-£40k, this company not only values employee growth through continuous learning opportunities but also fosters a supportive environment that celebrates achievements and encourages creativity. Be part of a team that is driving impressive growth and securing high-profile accounts, making your contributions truly impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for We Are Fr Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like We Are Fr Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with We Are Fr Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at We Are Fr Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit We Are Fr Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of We Are Fr Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about We Are Fr Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at We Are Fr Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at We Are Fr Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At We Are Fr Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
