At a Glance
- Tasks: Lead brand strategy and marketing communications across the UK and Europe.
- Company: Exciting D2C ecomm marketplace with strong growth potential.
- Benefits: Competitive salary, hybrid working, and opportunities for international expansion.
- Other info: Opportunity to double UK performance and drive European market expansion.
- Why this job: Make a significant impact on brand-driven growth in a dynamic environment.
- Qualifications: Proven experience in brand marketing and team leadership.
The predicted salary is between 80000 - 100000 £ per year.
This is a rare chance to take the lead on brand-driven growth at one of the UK's most exciting D2C ecomm marketplaces. With strong revenue momentum and a clear international ambition, the business is ready for a senior brand leader to take ownership and accelerate what's already working.
Reporting directly to the CMO, you will own the end-to-end Marketing and Communications strategy across the UK and Europe. This is not a caretaker role. The expectation is to double UK performance and drive meaningful European growth within the next 12 to 24 months.
What You Will Be Doing
- Own the end-to-end brand and marketing communications strategy across the UK and Europe.
- Lead ATL strategy (TV, radio, print), testing and scaling campaigns with clear commercial outcomes.
- Drive European market expansion, including Germany and France, building localisation frameworks and execution models.
- Translate business targets into clear quarterly and monthly marketing plans with defined priorities and accountability.
- Strengthen in-house creative capability to reduce reliance on external agencies.
- Lead and develop a multi-disciplinary team across Brand, Creative, Campaigns and Social.
- Own audience segmentation, targeting...
Director of Brand Marketing employer: We Are Fr Group
Join a dynamic and innovative team at one of the UK's leading D2C e-commerce marketplaces, where your expertise in brand marketing will be pivotal in driving growth across the UK and Europe. With a strong emphasis on employee development, a collaborative work culture, and the opportunity to lead impactful campaigns, this role offers a unique chance to shape the future of the brand while enjoying the benefits of a hybrid working model in vibrant Leeds. Embrace the challenge of accelerating performance in a fast-paced environment that values creativity and strategic thinking.
