At a Glance
- Tasks: Manage and optimise PPC campaigns for exciting travel brands, driving quality enquiries and bookings.
- Company: Established travel business in Chester with a focus on digital innovation.
- Benefits: Competitive salary up to £45,000, hybrid working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous optimisation and data-driven decisions.
- Why this job: Make a real impact in the travel sector with hands-on campaign management and budget responsibility.
- Qualifications: 3+ years of PPC experience, strong Google Ads knowledge, and analytical skills.
The predicted salary is between 45000 - 45000 £ per year.
Forward Role are proud to be working with a well-established travel business based in Chester, on a very exciting, pivotal new hire for their in-house Digital team. They're looking for a PPC Specialist to take full ownership of paid search across a portfolio of travel brands - a proper hands-on, strategy-led role with real budget responsibility and clear commercial accountability.
This is a business that takes paid media seriously. You'll be managing campaigns across multiple travel brands, destinations and seasonal products, with a focus on driving high quality enquiries and bookings rather than just clicks and impressions. The travel sector brings its own complexities - longer research cycles, high consideration purchases, seasonal demand patterns - and they want someone who understands how to build and optimise campaigns around those dynamics.
What the Role Involves
- Planning, launching and managing paid search campaigns across Google Ads and Microsoft Ads, structuring activity across multiple brands, destinations and product categories.
- Continuous optimisation - working to improve CPA, ROAS and enquiry quality, testing ad copy and landing pages, and implementing remarketing strategies suited to longer booking journeys.
- Genuine budget responsibility, making decisions about where to scale and where to pull back based on commercial performance.
- Producing regular reporting and translating performance data into clear insights for marketing and commercial stakeholders.
- Collaborating closely with SEO, content, website and sales teams to improve conversion rates and ensure tracking and attribution are properly in place.
What They're Looking For
- At least three years of PPC or paid search experience is essential, along with strong working knowledge of Google Ads across Search, Display, Performance Max and remarketing.
- Comfortable managing complex, multi-campaign account structures and confident using GA4, conversion tracking and tag management tools.
- Strong analytical ability and attention to detail are a must — this is a role where the data has to inform every decision.
- Experience in travel, luxury or hospitality would be a bonus, as would a background in high-value or high-consideration purchases, multi-brand or international campaign management.
In Summary
If you're a PPC specialist who wants a role with real scope, genuine commercial impact, and the complexity that comes with managing paid search across a portfolio of travel brands, this is well worth a conversation. Salary up to £45,000 depending on experience, based in Chester with hybrid working.
PPC Specialist Hybrid in Chester employer: We Are Fr Group
Join a well-established travel business in Chester that values innovation and creativity within its in-house Digital team. As a PPC Specialist, you'll enjoy a collaborative work culture that prioritises employee growth and offers genuine budget responsibility, allowing you to make impactful decisions. With a focus on driving high-quality enquiries and bookings, this role provides the opportunity to work on diverse campaigns while benefiting from hybrid working arrangements and a competitive salary of up to £45,000.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Specialist Hybrid in Chester
✨Tip Number 1
Network like a pro! Reach out to your connections in the travel and PPC space. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns. Include metrics that highlight your success, like improved CPA or ROAS. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads and the travel industry. Be ready to discuss how you would tackle specific challenges they face, like seasonal demand patterns. This shows you’re not just a candidate, but a solution provider!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities waiting for you. Plus, it’s a great way to stay updated on new roles that match your skills and interests. Let’s get you that dream job!
We think you need these skills to ace PPC Specialist Hybrid in Chester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the PPC Specialist role. Highlight your experience with Google Ads, especially in travel or high-value sectors. We want to see how your skills match what we're looking for!
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use numbers and data to demonstrate how you’ve improved CPA, ROAS, or enquiry quality in past roles. This will help us see the impact you've made.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Explain why you're passionate about PPC and how your experience aligns with our needs. We love seeing genuine enthusiasm for the travel industry and paid media.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at We Are Fr Group
✨Know Your PPC Inside Out
Make sure you brush up on your knowledge of Google Ads, Microsoft Ads, and the intricacies of managing multiple campaigns. Be ready to discuss specific strategies you've used in the past to optimise CPA and ROAS, as this will show your hands-on experience.
✨Understand the Travel Sector
Since this role is within the travel industry, it’s crucial to demonstrate your understanding of its unique challenges. Familiarise yourself with seasonal demand patterns and how they affect campaign performance, so you can speak confidently about how to navigate these complexities.
✨Bring Data to Life
Prepare to discuss how you've translated performance data into actionable insights in previous roles. Think of examples where your analytical skills led to significant improvements in campaign performance, and be ready to share these stories during the interview.
✨Collaborative Mindset
This role involves working closely with various teams, so highlight your experience in collaboration. Share examples of how you've worked with SEO, content, or sales teams to improve conversion rates, showcasing your ability to work well in a team environment.
