At a Glance
- Tasks: Lead a team to enhance customer engagement through data-driven CRM strategies.
- Company: Join a renowned UK consumer brand with millions of customers.
- Benefits: Competitive salary, bonus, and hybrid working model.
- Other info: Exciting opportunity for career development in a data-rich company.
- Why this job: Shape customer communications and drive growth in a dynamic environment.
- Qualifications: Proven CRM experience and strong leadership skills required.
The predicted salary is between 50000 - 65000 £ per year.
Forward Role are partnering with one of the most well-known UK consumer brands with a customer base in the millions, to find a Senior CRM Manager for a 12-month maternity cover contract.
Hybrid working (3 days onsite & 2 remote)
Manchester
Very competitive salary + Bonus
12 Month Fixed Term Contract (starting September 2026)
This is a fantastic opportunity to join a data-rich, customer-focused business where CRM is at the heart of the marketing strategy. You'll lead a team of four and play a key role in shaping customer communications, driving engagement and unlocking growth through smarter segmentation, personalisation and lifecycle marketing. Perfect for someone who loves using data and insight to influence strategy and deliver measurable results.
Responsibilities:- Own CRM performance across the customer lifecycle, delivering against key commercial and engagement KPIs while identifying opportunities to improve conversion, retention and reactivation.
- Lead customer segmentation strategy, using data and insight to create targeted, personalised customer journeys that drive engagement and business growth.
- Develop and optimise automated and trigger-based communications, ensuring customers receive relevant messaging at the right stage of their lifecycle.
- Drive a strong test-and-learn culture, using reporting, analysis and experimentation to generate insights and continuously improve CRM performance.
- Collaborate with teams across marketing, analytics and commercial functions to ensure CRM is fully integrated into wider business and customer growth strategies.
- Proven CRM experience with a track record of delivering successful multi-channel campaigns and driving commercial results.
- Previous people management experience, with the ability to lead, develop and motivate a high-performing CRM team.
- Strong understanding of customer segmentation, lifecycle marketing and personalisation strategies.
- Data-driven mindset, with the ability to turn insights into actions that improve performance.
- Confident managing stakeholders, influencing decisions and identifying new opportunities for growth in a fast-paced environment.
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Senior CRM Manager in Bolton employer: We Are Fr Group
Join a leading UK consumer brand in Manchester as a Senior CRM Manager, where you'll thrive in a dynamic, data-driven environment that prioritises customer engagement and growth. With a competitive salary, hybrid working model, and a strong emphasis on employee development, this role offers the chance to lead a talented team while shaping impactful marketing strategies. Experience a collaborative culture that values innovation and continuous improvement, making it an ideal place for professionals seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager in Bolton
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for a Senior CRM Manager role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. Be ready to discuss how your experience aligns with their goals, especially around customer segmentation and lifecycle marketing. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! You want to be able to clearly articulate your achievements and how they relate to the role. Focus on data-driven results you've delivered in previous positions, as this will resonate well with potential employers.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities, and applying directly can sometimes give you an edge. Plus, it’s a great way to stay updated on new roles that pop up.
We think you need these skills to ace Senior CRM Manager in Bolton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior CRM Manager role. Highlight your experience with multi-channel campaigns and data-driven strategies, as these are key for us. Use specific examples that showcase your achievements in CRM.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share your passion for customer engagement and how you've used data to drive results in previous positions. Keep it concise but impactful!
Showcase Your Leadership Skills:Since you'll be leading a team, it's important to demonstrate your people management experience. Talk about how you've motivated teams in the past and any successful projects you've led. We want to see your leadership style shine through!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, you can easily keep track of your application status!
How to prepare for a job interview at We Are Fr Group
✨Know Your Data
As a Senior CRM Manager, you'll need to demonstrate your data-driven mindset. Brush up on key metrics and KPIs relevant to CRM performance. Be ready to discuss how you've used data to influence strategy in past roles.
✨Showcase Your Leadership Skills
Since you'll be leading a team, it's crucial to highlight your people management experience. Prepare examples of how you've motivated and developed your team in previous positions, and be ready to discuss your leadership style.
✨Understand Customer Segmentation
Familiarise yourself with customer segmentation strategies and lifecycle marketing. Be prepared to share specific examples of how you've created targeted, personalised customer journeys that drove engagement and growth.
✨Emphasise Collaboration
This role requires working closely with various teams. Think of instances where you've successfully collaborated with marketing, analytics, or commercial functions. Highlight how you ensured CRM was integrated into broader business strategies.
