At a Glance
- Tasks: Manage and optimise paid media campaigns across Google Ads, Meta, and TikTok.
- Company: Fast-growing subscription platform with a vibrant culture in Altrincham.
- Benefits: Competitive salary, hybrid working, career development, and a supportive team.
- Other info: Opportunity to own a channel and grow within a rapidly expanding business.
- Why this job: Make a real impact in a dynamic environment while working with top UK brands.
- Qualifications: 3+ years of experience in paid media and strong analytical skills.
The predicted salary is between 50000 - 50000 £ per year.
Altrincham – 3 days in
Salary up to £50k plus bonus
Forward Role are excited to be supporting a rapidly growing subscription platform, as they look to recruit a Paid Media Manager to join their marketing team. Based in a modern office in Altrincham town centre, this is a fast-paced, entrepreneurial business with a brilliant culture - working with some of the UK's best-loved brands and genuinely investing in the development of their people.
This is a commercially focused, ownership-level role with real scope to make an impact from day one.
The role
Reporting into the Head of Digital, you'll take full ownership of paid media acquisition and member engagement across Google Ads, Meta, TikTok, and other performance marketing platforms. You'll be responsible for driving both new member acquisition and in-life engagement with existing members, with a strong focus on CPA performance, testing velocity, and acquisition scalability.
You'll work closely with the CRM, Social Media, Content, and Design teams to ensure paid activity is backed up by strong creative assets, landing pages, and campaign messaging.
What the role involves
- Owning and managing paid media activity across Google Ads, Meta, and TikTok
- Developing and optimising campaign structures to maximise trial acquisition and member engagement while hitting CPA and ROAS targets
- Running structured A/B testing across audiences, ad copy, creative formats, and landing pages
- Continuously monitoring performance and adjusting bidding, targeting, and budgets to drive better results
- Identifying opportunities to expand acquisition through new campaign types and targeting strategies
- Tracking and reporting on performance across key metrics including CPA, conversion rate, engagement, and ROAS
- Working with the Product and Digital teams to optimise landing pages and conversion paths
- Collaborating with the CRM team to ensure paid campaigns support lifecycle messaging and member engagement
- Aligning paid media activity with wider marketing campaigns and commercial priorities
What we're looking for
Essential:
- 3+ years of hands-on experience managing paid media campaigns across Google Ads, Meta, and TikTok
- Strong understanding of performance marketing principles including CPA optimisation, conversion tracking, and campaign testing
- Experience managing paid media budgets and making data-driven optimisation decisions
- Strong analytical mindset with the ability to interpret campaign performance and turn it into action
- Experience collaborating with creative, content, and CRM teams
- Comfortable working at pace in a performance-driven environment
Skills and attributes:
- Strong commercial understanding of customer acquisition and digital marketing performance
- Comfortable with marketing analytics tools and campaign reporting
- Ability to manage multiple campaigns and testing streams at the same time
- Excellent attention to detail and a data-first approach to decision making
- A collaborative working style and strong communication skills
What's on offer
- A genuine opportunity to own a channel and make your mark in a fast-growing business
- Hybrid working with flexible arrangements
- Competitive salary and benefits
- Career development and training opportunities
- A friendly, supportive team environment
- The chance to work with some of the UK's best-loved brands
How to apply
If this sounds like the right next step for you, we'd love to hear from you. Send over your CV and we'll be in touch with more detail about the business and the opportunity.
Paid Media Manager Hybrid in Altrincham employer: We Are Fr Group
Join a dynamic and rapidly growing subscription platform in Altrincham, where you'll thrive in a fast-paced, entrepreneurial environment that champions employee development and collaboration. With a competitive salary, hybrid working options, and the opportunity to work with some of the UK's most beloved brands, this role offers a unique chance to make a significant impact on paid media strategies while enjoying a supportive team culture focused on growth and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Manager Hybrid in Altrincham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best paid media campaigns. This is your chance to demonstrate your expertise in Google Ads, Meta, and TikTok. Make it easy for potential employers to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to performance marketing. Be ready to discuss your experience with CPA optimisation and campaign testing. Confidence is key, so know your stuff and own the conversation!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it’s a great way to stay updated on new roles as they come in. Let’s get you that dream job!
We think you need these skills to ace Paid Media Manager Hybrid in Altrincham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Paid Media Manager role. Highlight your experience with Google Ads, Meta, and TikTok, and showcase any successful campaigns you've managed. We want to see how you can bring value to our team!
Showcase Your Achievements:Don’t just list your responsibilities; show us what you’ve achieved! Use metrics to demonstrate your success in CPA optimisation and campaign performance. Numbers speak louder than words, and we love a good success story!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Tell us why you’re passionate about paid media and how your skills align with our needs. Be genuine and let your personality come through – we’re looking for someone who fits our culture!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our awesome team at StudySmarter!
How to prepare for a job interview at We Are Fr Group
✨Know Your Numbers
As a Paid Media Manager, you'll need to demonstrate your understanding of key metrics like CPA and ROAS. Brush up on your past campaign results and be ready to discuss how you optimised performance. Use specific examples to show how your data-driven decisions led to successful outcomes.
✨Showcase Your Collaboration Skills
This role involves working closely with various teams, so highlight your experience in collaborating with creative, content, and CRM teams. Prepare anecdotes that illustrate how you’ve successfully partnered with others to enhance campaign effectiveness and member engagement.
✨Be Ready for A/B Testing Questions
Expect questions about your approach to A/B testing. Be prepared to explain your process for structuring tests, what variables you focus on, and how you analyse the results. Sharing specific examples of tests you've run and their impact will set you apart.
✨Understand the Company’s Brand
Research the subscription platform and its target audience. Familiarise yourself with their marketing style and the brands they work with. This knowledge will help you tailor your responses and show that you're genuinely interested in contributing to their success from day one.
