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- Tasks: Lead marketing strategies for B2B financial events and boost audience engagement.
- Company: Join a leading events company based in Central London, known for its vibrant culture.
- Benefits: Enjoy flexible hybrid working, training opportunities, and international travel perks.
- Why this job: Be part of a dynamic team that values data-driven decisions and creativity.
- Qualifications: Experience in audience development and digital marketing is essential.
- Other info: This role offers a competitive salary with bonuses and a chance to grow your career.
The predicted salary is between 36000 - 60000 £ per year.
Are you a data-driven, strategic marketeer with a passion for B2B Financial Servicee focused events? Taking on a leadership role with a direct report This Marketing Manager role could be a great fit for you! Our client, a leading events company, is seeking a Marketing Manager to join their Central London-based team on a permanent basis. This is a 3 day office based and 2 days remote working from the Central London office and a salary of up to £45K base plus competitive bonus = £50K+. Responsibilities: Lead and execute strategies to grow events and attendees across live events in the US – travel required. Leverage data analytics to drive audience acquisition, retention, and subscriptions through email, social media, and partnerships. Collaborate with editorial and marketing teams to optimise content and maximise visibility on SEO, newsletters, and social channels. Work closely with the events team to increase event attendance and enhance audience engagement for both in-person and virtual events.The Person: Proven experience in audience development, ideally within the events, or media sectors. Strong understanding of digital marketing, content distribution, and Email/ SEO strategies. Analytical mindset with experience using tools like Google Analytics and CRM systems. Excellent communication skills, with the ability to translate data insights into actionable growth strategies.The Benefits: As well as the usual flexible, hybrid working Training and career development opportunities. Vibrant company culture with team incentives International travel opportunities.If you are interested in this Marketing Manager opportunity, Apply Now! We Are Aspire Ltd are a Commited employer
Contact Detail:
We Are Aspire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Events
✨Tip Number 1
Network with professionals in the B2B financial services and events sectors. Attend industry conferences, webinars, or local meetups to connect with potential colleagues and learn about the latest trends in event marketing.
✨Tip Number 2
Familiarise yourself with the latest tools and technologies used in digital marketing and data analytics. Being well-versed in platforms like Google Analytics and CRM systems will give you an edge in demonstrating your analytical mindset during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully driven audience engagement and growth in past roles. Highlight any innovative strategies you've implemented that resulted in increased attendance at events.
✨Tip Number 4
Research the company’s previous events and their marketing strategies. Understanding their approach will allow you to tailor your discussions and show how your skills can directly contribute to their goals.
We think you need these skills to ace Marketing Manager - Events
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing and events management. Use keywords from the job description, such as 'audience development', 'digital marketing', and 'data analytics' to catch the employer's attention.
Craft a Compelling Cover Letter: In your cover letter, express your passion for events and how your analytical mindset can contribute to audience acquisition and retention. Mention specific examples of past successes in similar roles to demonstrate your capability.
Showcase Your Skills: Highlight your proficiency with tools like Google Analytics and CRM systems in both your CV and cover letter. Provide examples of how you've used these tools to drive growth in previous positions.
Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail and professionalism, which is crucial for a Marketing Manager role.
How to prepare for a job interview at We Are Aspire
✨Showcase Your Data-Driven Mindset
Since the role requires a strong analytical approach, be prepared to discuss specific examples of how you've used data analytics in previous marketing campaigns. Highlight any tools you've used, like Google Analytics, and how they helped you achieve your goals.
✨Demonstrate Your B2B Experience
Make sure to emphasise your experience in B2B marketing, particularly within the events or media sectors. Share success stories that illustrate your ability to develop audiences and drive engagement, as this will resonate well with the interviewers.
✨Prepare for Collaboration Questions
This role involves working closely with various teams, so expect questions about collaboration. Think of examples where you've successfully partnered with editorial or marketing teams to optimise content and enhance visibility across different channels.
✨Express Your Passion for Events
Convey your enthusiasm for events and audience engagement. Discuss any relevant experiences you've had in planning or executing events, and how you can leverage that passion to increase attendance and enhance audience interaction in this new role.
