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- Tasks: Lead a dynamic marketing team and drive innovative delegate acquisition campaigns.
- Company: Renowned B2B tech and cybersecurity events company with a creative culture.
- Benefits: Competitive salary, performance incentives, international travel, and exciting career progression.
- Why this job: Shape the future of marketing in a fast-growing international events company.
- Qualifications: Proven success in B2B marketing, especially in tech or cybersecurity events.
- Other info: Opportunity to work with inspiring leaders and make impactful connections.
Head of Event Marketing – B2B Tech and Cubersecurity
Submit your CV and any additional required information after you have read this description by clicking on the application button.
About The Company
Renowned for delivering high-impact B2B tech, data, and cybersecurity events for senior decision makers and enterprise leaders. Their events provide platforms for deep insight, meaningful networking, and connections that drive business growth.
The Role
As the company continues to grow, I am seeking a Head of Marketing to drive delegate acquisition, elevate brand presence, and lead the marketing team into its next phase of growth. You will take full ownership of the brand presence, delegate growth, and revenue-driving campaigns across Europe, North America, and LATAM.
Responsibilities Include:
Lead, mentor, and grow a high-performing marketing team.
Drive delegate acquisition campaigns that resonate with CIOs, CISOs, and senior tech leaders.
Take full ownership of the company website, transforming it into a best-in-class hub for lead generation and brand engagement.
Collaborate with design and development partners to improve UX, SEO, and conversion performance.
Partner with the commercial team to unlock new revenue opportunities through digital campaigns, sponsorship marketing, and partnerships.
Deliver world-class event branding and collateral
Champion data-driven strategies, making HubSpot, segmentation, and analytics your superpowers.
Elevate digital presence while ensuring every event delivers on-brand impact.
Define and execute a growth-focused marketing strategy.
Build multi-channel campaigns that drive senior tech and cybersecurity attendance.
Manage suppliers, marketing tech stack, and budgets with an ROI mindset.
Continuously analyse performance and refine campaigns to maximise impact
About You:
Proven success in senior marketing within B2B events, conferences (tech/cybersecurity a big plus).
A strong track record in delegate acquisition and audience growth.
Hands-on expertise in HubSpot (automation, analytics, and pipeline management).
Data-led decision making and segmentation skills.
Website and digital platform management experience.
Team leadership and mentoring ability.
Commercial acumen with a results-driven mindset.
Benefits Include:
The chance to shape the marketing strategy of a fast-growing international events company.
Full ownership of website and direct influence on revenue generation.
Work alongside inspiring leaders, CXOs, and industry media talent.
A creative and supportive culture.
Competitive salary and performance incentives.
International travel and exciting career progression.
If this sounds like you send your CV now
We Are Aspire Ltd are a Commited employer
Head of Event Marketing employer: We Are Aspire
Contact Detail:
We Are Aspire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Event Marketing
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with key players in the B2B tech and cybersecurity space. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your expertise! Create a personal brand online by sharing insights on platforms like LinkedIn. Post articles or engage in discussions about event marketing trends to get noticed by potential employers.
✨Tip Number 3
Tailor your approach! When reaching out to companies, mention specific projects or campaigns they've run that you admire. This shows you've done your homework and are genuinely interested in their work.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who take the initiative to engage directly with us. Plus, it gives you a better chance to showcase your passion for the role.
We think you need these skills to ace Head of Event Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Event Marketing. Highlight your experience in B2B events and any specific achievements in delegate acquisition or brand growth that align with what we're looking for.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use examples from your past roles to show how you've successfully driven marketing campaigns, managed teams, or improved digital platforms. We want to see your superpowers in action!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share your passion for tech and cybersecurity events, and how you can elevate our brand presence across multiple regions.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at We Are Aspire
✨Know Your Audience
Before the interview, research the company’s target audience, especially CIOs and CISOs. Understand their pain points and how your marketing strategies can address them. This will help you tailor your responses and demonstrate your knowledge of the B2B tech and cybersecurity landscape.
✨Showcase Your Success Stories
Prepare specific examples of past campaigns you've led that resulted in significant delegate acquisition or revenue growth. Use metrics to quantify your success, as numbers speak volumes in marketing. This will show the interviewers that you have a proven track record in driving results.
✨Demonstrate Your Data Skills
Since data-driven decision-making is crucial for this role, be ready to discuss how you've used analytics tools like HubSpot in previous positions. Share insights on how you’ve segmented audiences and refined campaigns based on performance data to maximise impact.
✨Engage with Questions
Prepare thoughtful questions about the company's current marketing strategies and future goals. This not only shows your interest in the role but also gives you insight into how you can contribute to their growth. Engaging in a two-way conversation can leave a lasting impression.
