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- Tasks: Lead innovative B2B social campaigns for a major home interiors brand.
- Company: Join Aspire Ltd, a creative agency focused on impactful social strategies.
- Benefits: Enjoy hybrid work flexibility and the chance to shape purpose-driven campaigns.
- Why this job: Make a real impact while working on exciting projects in a collaborative environment.
- Qualifications: Proven B2B social experience and a strong strategic mindset are essential.
- Other info: Opportunity to mentor an Account Manager in a supportive, ego-free team.
The predicted salary is between 42000 - 58000 £ per year.
Are you a strategic thinker who thrives on pushing creative boundaries in the B2B space? Do you have a passion for social media innovation and purpose-driven campaigns? If so, this could be the perfect role for you!
About the Role
We're looking for a B2B Account Director to lead social-first campaigns for a major home interiors and construction brand. This role blends strategy, creativity, and hands-on execution, requiring someone who can think big, challenge the norm, and drive engagement across platforms like Meta, TikTok, and LinkedIn.
What You'll Be Doing
- Developing social strategy: Lead the strategic direction for B2B campaigns, ensuring content resonates with key audiences, including painters, decorators, and interior professionals.
- Driving innovation: Bring fresh ideas and creative solutions to the table, elevating social storytelling and campaign effectiveness.
- End-to-end campaign execution: Oversee social content, working closely with the creative team to deliver impactful and engaging work.
- Hands-on & strategic balance: A hybrid role where you'll be both executing and leading—you'll need to love doing both!
- Mentorship & leadership: Potential to manage an Account Manager, supporting their growth while being part of a small, and ego-free team.
What We're Looking For
- Proven B2B social experience - You get the nuances of B2B marketing and love it! A mix of B2B and B2C experience is great, but B2B passion is a must.
- Strong strategic mindset - Able to develop high-level social strategies while also rolling up your sleeves to execute.
- Creative & innovative - You think differently and push the boundaries of traditional social marketing.
- Platform expertise - Confident working across Meta, TikTok, and LinkedIn to drive engagement and ROI.
- Collaborative leader - You thrive in non-hierarchical environments where ideas matter more than egos.
- Industry knowledge - Experience in construction, home building, interiors, or lifestyle marketing is a big plus!
Why Join?
- Purpose-driven work - Help shape campaigns that drive change, like increasing female representation in painting & decorating or sustainability initiatives like paint tin recycling.
- Flexibility - No strict office mandates. Most of the social team comes in 1-2 times a week, but it's up to you!
- Exciting brand & campaigns - Work on high-profile projects that make a real impact in the industry.
If you're ready to take on a role where strategy, creativity, and impact come together, we'd love to hear from you!
B2B Account Director employer: We Are Aspire
Contact Detail:
We Are Aspire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Account Director
✨Tip Number 1
Familiarise yourself with the latest trends in B2B social media marketing. Follow industry leaders and engage with their content on platforms like LinkedIn to understand what resonates with your target audience.
✨Tip Number 2
Showcase your strategic thinking by preparing a few case studies or examples of successful B2B campaigns you've led. Be ready to discuss how you approached challenges and drove engagement through innovative strategies.
✨Tip Number 3
Network with professionals in the home interiors and construction sectors. Attend relevant events or webinars to connect with potential colleagues and gain insights into the industry's specific needs and challenges.
✨Tip Number 4
Demonstrate your hands-on approach by being prepared to discuss how you balance strategy with execution. Share examples of how you've successfully managed both aspects in previous roles, highlighting your versatility.
We think you need these skills to ace B2B Account Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B social experience and showcases your strategic mindset. Use specific examples of past campaigns you've led or contributed to, especially those that demonstrate creativity and innovation.
Craft a Compelling Cover Letter: In your cover letter, express your passion for B2B marketing and social media. Discuss how your experience aligns with the role's requirements, particularly your ability to develop and execute social strategies across platforms like Meta, TikTok, and LinkedIn.
Showcase Relevant Projects: If possible, include a portfolio or links to successful campaigns you've worked on. Highlight projects that involved collaboration and leadership, as well as those that had a significant impact in the industry.
Demonstrate Industry Knowledge: Mention any relevant experience you have in the construction, home building, or lifestyle marketing sectors. This will show that you understand the nuances of the industry and can effectively engage with key audiences.
How to prepare for a job interview at We Are Aspire
✨Showcase Your B2B Passion
Make sure to express your enthusiasm for B2B marketing during the interview. Share specific examples of past campaigns you've worked on that highlight your understanding of the nuances in this space.
✨Demonstrate Strategic Thinking
Prepare to discuss how you develop high-level social strategies. Be ready to present a case study or two where you successfully balanced strategy with hands-on execution, showcasing your ability to think big while also getting into the nitty-gritty.
✨Bring Creative Ideas
Think outside the box and come prepared with innovative ideas for social-first campaigns. This could include fresh concepts for storytelling or engagement tactics that challenge traditional methods in B2B marketing.
✨Familiarise Yourself with Platforms
Since the role involves working across Meta, TikTok, and LinkedIn, brush up on the latest trends and features of these platforms. Be ready to discuss how you would leverage each platform to drive engagement and ROI for the brand.
