At a Glance
- Tasks: Create engaging copy for events, marketing, and social media campaigns.
- Company: Join a leading B2B events company redefining the luxury travel sector.
- Benefits: Enjoy a 4-day work week, hybrid working, and exciting travel opportunities.
- Other info: Dynamic environment with a focus on diversity and inclusion.
- Why this job: Be part of a creative team that values innovation and storytelling.
- Qualifications: 3+ years of copywriting experience and a passion for travel.
The predicted salary is between 35000 - 45000 £ per year.
Welcome to This is Beyond, a dynamic and forward‑thinking B2B events company based in the heart of West London. We have swiftly risen to become a global leader in pioneering B2B events that redefine industry standards. Renowned as thought leaders in the luxury travel sector, we have left an indelible mark by spearheading innovative approaches and cultivating fervent communities around distinct travel niches.
The Role: We’re looking for a creative wordsmith bursting with ideas to join our team. You’ll work side‑by‑side with our Creative Director, marketing teams and creative studio to bring our events (primarily PURE Life Experiences & Further East) to life with smart and brand‑driven copy. From creative annual campaigns to emails and social posts, web copy and sales decks, you’ll work from concept to completion and execute excellent brand storytelling for our B2B audience.
Responsibilities:
- Write and/or edit creative copy for brand, marketing and sales communications (emails, social media posts, PDFs/brochures, event signage and website updates).
- Generate ideas and develop a tone of voice for each annual event campaign, shared across multiple platforms (including digital, multimedia, print and experiential).
- Ensure all copy is of the highest editorial standards and free from typographical and grammatical errors.
- Ensure consistency in brand tone of voice and narrative across all touchpoints.
- Collaborate with our marketing and creative teams on briefs that fulfil business aims and successfully appeal to the relevant target audience.
Qualifications:
- Impeccable command of the English language.
- Minimum 3 years copywriting experience working in an agency or as part of an in‑house marketing team.
- Demonstrable experience in generating innovative, fit‑to‑brief creative ideas and copy while displaying a thorough understanding of brand tone and narrative.
- Ability to quickly switch your writing style from one brand tone of voice to another, without losing flair.
- Proficiency with social media channels including Instagram and LinkedIn; you understand how to tailor copy to each of these platforms.
- Demonstrable experience maintaining excellent internal communication to manage expectations and competing timelines – highly organised.
- Highly creative and imaginative with an editorial and narrative mindset.
- Excellent interpersonal skills and a clear, confident communicator.
- Commercial mindset and able to tailor your words to the marketing objective that’s been set for you.
- Passion for travel – essential! Knowledge of the travel / events industry is a plus.
Benefits: Pension, 4‑day working week (no work on Friday), hybrid working (3 days in the office per week), ongoing learning & development, social events, travel opportunities.
Position Details: Permanent; 4‑day working week for 5 days’ pay. Location: London; Remote status: Hybrid.
Equal Opportunity: This is Beyond is an equal opportunities employer. We are committed to diversity and inclusion and welcome applications from all sections of the community.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for We Are Africa and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like We Are Africa are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with We Are Africa on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at We Are Africa. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Copywriter in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit We Are Africa. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of We Are Africa:Show us that you’ve done your homework! In your application, briefly mention what you admire about We Are Africa’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at We Are Africa
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at We Are Africa will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At We Are Africa, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
