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- Tasks: Lead flagship events, shape strategy, and ensure commercial success.
- Company: Join We Are Africa, a leader in luxury travel events.
- Benefits: Enjoy a 4-day work week, hybrid model, and health benefits.
- Why this job: Make unforgettable experiences while building industry connections.
- Qualifications: 9+ years in event management with strong leadership skills.
- Other info: Diverse and inclusive workplace with ongoing learning opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Overview Associate Event Director role at We Are Africa. We are looking for someone to lead one of our flagship events, shaping its strategy, driving flawless execution, and owning its commercial success (revenue, profitability, and audience). You will be the face of the event, building relationships with exhibitors, buyers, sponsors, and industry leaders. Reporting to an Event Portfolio Director, you will work with our internal creative & central marketing team while leading the sales and local marketing team for your show. The goal is to shape an unforgettable experience and raise the bar of your show, every year. The Role You’ll take the reins of one of our flagship events — shaping its strategy, driving flawless execution, and owning its commercial success (revenue, profitability, and audience). As the face of the event, you\\\’ll build relationships with exhibitors, buyers, sponsors, and industry leaders. You will work with our internal creative & central marketing team while leading the sales and local marketing team for your show. Your goal will be to shape an unforgettable experience and raise the bar of your show, every single year. What You Will Do Own and lead the event strategy, delivery and growth. You\\\’ll be the person steering the ship. Hold budget and commercial responsibility (revenue, profitability, audience) for the event. Plan, coordinate and execute the event journey: from detailed timelines and logistics through to flawless onsite delivery. Build and nurture long-lasting client and stakeholder relationships with hoteliers, buyers, sponsors, and media. Collaborate with our sales and marketing teams to shape bold campaigns and event experiences that cut through. Drive innovation and continuous improvement, ensuring every edition feels fresh, premium, and unforgettable. Lead and inspire your team of sales, marketing and operations specialists: mentoring, motivating, and modelling our culture of creativity, excellence and collaboration. What You Will Need 9+ years in event management or sales (ideally luxury travel, hospitality, or high-end B2B tradeshow/ event experiences). Proven record of delivering large-scale, complex events for high-profile clients. Demonstrated success leading sales/ events teams and driving revenue growth. Strong organisational skills; able to juggle multiple priorities and projects with ease. Expertise in developing and managing schedules, budgets, and timelines. Financial acumen: budget creation, cost control, and financial reporting. Excellent written and verbal communication that is persuasive, clear, and confident. Creative thinker with a flair for designing innovative event concepts and solutions. Exceptional interpersonal skills, with the ability to build lasting relationships across clients, partners, and internal teams. A team-oriented leader who can mentor, inspire, and support colleagues at all levels. Results-driven and resilient, with a focus on achieving strategic goals and delivering under pressure. Adaptable, resourceful, and comfortable with some international travel. Curious and responsive to market trends, client feedback, and performance data & always seeking improvement. Benefits Enjoy a range of benefits, including: Pension Scheme, Hybrid working arrangement, Health Cash Plan/BUPA coverage, Ongoing Learning & Development opportunities, Bonus Earning Potential, Social Events & Travel Opportunities. Position Type Permanent, with a 4-day working week. Our hybrid model includes 3 days in the office (located in Shepherd\\\’s Bush), 1 day working from home, and every Friday as a non-working day as standard. Diversity & Inclusion We are dedicated to fostering an inclusive workplace where diversity is celebrated. We prohibit discrimination and harassment based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic. How to Apply Ready to join our team? Explore all our available career opportunities and apply by visiting our careers site at careers.thisisbeyond.com. Connect with our network and discover how you can contribute to our exciting journey! Role Details Department: Sales & Travel RelationsLocations: LondonStatus: Hybrid #J-18808-Ljbffr
Associate Event Director employer: We Are Africa
Contact Detail:
We Are Africa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Event Director
✨Tip Number 1
Network like a pro! Attend industry events, connect with potential employers on LinkedIn, and don’t be shy about reaching out to people in your desired field. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your personality! When you get the chance for an interview or a casual chat, let your passion for event management shine through. Be genuine and enthusiastic about what you can bring to the table.
✨Tip Number 3
Prepare for those tricky questions! Think about how your experience aligns with the role of Associate Event Director. Have examples ready that showcase your skills in leading teams, managing budgets, and delivering unforgettable events.
✨Tip Number 4
Don’t forget to follow up! After interviews or networking events, drop a quick thank-you email. It shows your appreciation and keeps you fresh in their minds. Plus, it’s a great way to reiterate your interest in the role!
We think you need these skills to ace Associate Event Director
Some tips for your application 🫡
Show Your Passion for Events: When you're writing your application, let your enthusiasm for event management shine through! We want to see how much you love creating unforgettable experiences and driving success in the events industry.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in event management, especially in luxury travel or high-end B2B events. We appreciate when candidates take the time to align their skills with what we're looking for!
Be Clear and Concise: We value excellent communication skills, so keep your application clear and to the point. Use bullet points where necessary and make sure your achievements stand out. This will help us quickly see why you're a great fit for the role!
Apply Through Our Website: Don't forget to apply through our careers site! It's the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at We Are Africa
✨Know the Event Inside Out
Before your interview, dive deep into We Are Africa's flagship events. Understand their past successes, challenges, and what makes them unique. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to shaping unforgettable experiences.
✨Showcase Your Leadership Skills
As an Associate Event Director, you'll be leading teams and driving strategy. Prepare examples of how you've successfully led teams in the past, particularly in high-pressure situations. Highlight your ability to mentor and inspire others, as this is crucial for the role.
✨Demonstrate Financial Acumen
Since you'll be responsible for budgets and profitability, be ready to discuss your experience with financial management. Bring specific examples of how you've created budgets, controlled costs, and reported on financial performance in previous roles.
✨Build Relationships Before You Even Start
Networking is key in this role. Research potential exhibitors, sponsors, and industry leaders associated with We Are Africa. Mention any connections you have or how you plan to build relationships with them, showing that you're proactive and ready to hit the ground running.