At a Glance
- Tasks: Create impactful email campaigns and automated journeys that drive customer engagement.
- Company: Fast-growing SaaS business with a global reach and collaborative culture.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Join a dynamic team focused on innovation and data-driven success.
- Why this job: Make your mark by crafting persuasive content that converts and drives results.
- Qualifications: 4+ years in email marketing, expert HubSpot skills, and strong copywriting abilities.
The predicted salary is between 38000 - 45000 £ per year.
A fast-growing, PE backed SaaS business with a global customer base is looking for an Email & Lifecycle Manager to turn marketing strategy into communications that drive results. Working as the hands-on CRM specialist within a collaborative marketing team, you’ll take campaign plans and bring them to life through persuasive emails, automated journeys and lifecycle programmes. You’ll write the copy and build everything in HubSpot. If you enjoy writing copy that converts, designing journeys that adapt to customer behaviour, and showing the commercial value of your work, this role is for you.
The Role:
- Turn approved campaign briefs into strong messaging, hooks and calls to action, and suggest better approaches where you see them.
- Write all customer-facing email and CRM content, including campaign emails, nurture sequences, landing pages and in-platform messages.
- Simplify complex products and propositions into clear copy tailored to different audiences and stages of the customer journey.
- Design and optimise automated journeys covering new business nurture, onboarding, cross-sell, renewal and reactivation.
- Use customer behaviour and engagement data to trigger follow-ups and decide the next best message, moving beyond scheduled sends.
- Build and manage emails, landing pages, forms, pop-ups, lists and workflows in HubSpot, making sure every send is accurately targeted and thoroughly tested.
- Work with the data and insight team to keep contact records, properties and lifecycle stages clean and reliable.
- Give creative direction to designers, and brief and manage freelance copywriters when extra capacity is needed.
- Run at least one structured A/B or multivariate test every month and share what you learn.
- Report on performance in terms of leads, conversion and revenue, not just open rates, and feed insights back into future campaign planning.
About you:
- 4+ years’ experience in email and lifecycle marketing.
- Expert-level HubSpot skills, including workflows, lists, lead scoring, custom properties and reporting dashboards.
- Strong direct-response copywriting, with punchy writing, tested subject lines and clear calls to action.
- A proven record of building journeys that improved conversion, backed by results.
- Confident with data, including segmentation, filtering, attribution and reporting.
- Experience turning campaign briefs into email and CRM content across different audiences and funnel stages.
- A background in B2B or subscription-based businesses is desirable.
To secure the top end of the salary range, you’ll be able to show clear, data-backed results from journeys you’ve designed and built, alongside advanced HubSpot expertise. We are more than happy to discuss any reasonable adjustments that you may require.
Email & Lifecycle Marketing Manager in Sheffield employer: We Are Adam
As a Technology Specialist - Data Quality at our Manchester location, you will be part of a dynamic and inclusive team that prioritises employee engagement and professional development. We offer a hybrid working model, competitive benefits, and a culture that fosters innovation and collaboration, ensuring that you have the support and resources needed to thrive in your role. Join us to make a meaningful impact while advancing your career in a forward-thinking organisation that values diversity and fresh perspectives.
StudySmarter Expert Advice🤫
We think this is how you could land Email & Lifecycle Marketing Manager in Sheffield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for We Are Adam and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like We Are Adam are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with We Are Adam on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at We Are Adam. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Email & Lifecycle Marketing Manager in Sheffield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit We Are Adam. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of We Are Adam:Show us that you’ve done your homework! In your application, briefly mention what you admire about We Are Adam’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at We Are Adam
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at We Are Adam will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At We Are Adam, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
