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For Companies Location: Liverpool
Salary: Up to 40k DOE
Hybrid: 3 days per week in the office
Sector: Utilities
We are seeking a confident professional to join our client's team and take ownership of their marketing plan. Your focus will be to deliver and execute targeted marketing activity and campaigns across multiple channels. You will be responsible for bringing their marketing strategy to life through effective campaign execution, content delivery, and performance measurement.
Key Responsibilities:- Drive brand awareness and lead generation through data-driven targeting and execution.
- Develop and manage engaging online content to support customer education and conversion.
- Align all campaign activity with the business plan and marketing strategy in collaboration with the Leadership Team.
- Focus on the full customer journey by creating engaging, results-driven campaigns.
- Support key digital functions, including SEO, CRO, and referral mechanics.
- Monitor, track, and report performance against KPIs to ensure continuous improvement and ROI.
- Inform strategy and content refinement through market and customer research.
- Assist in the creation of sales collateral, PR, and promotional materials.
- Extensive marketing experience in a B2C environment, with a proven track record of delivering successful, customer-focused, multi-channel campaigns.
- Demonstrable hands-on experience across key digital channels including SEO, PPC, email marketing, social media, and website content.
- Ability to track campaign ROI and manage marketing projects to ensure delivery on time and within budget.
- A degree (or equivalent experience) in a marketing or business-related field.
- Direct experience in B2C marketing is highly desirable.
We are dedicated to building a diverse, inclusive and authentic workplace, so if you are excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
We are more than happy to discuss any reasonable adjustments that you may require.
Interested? Please apply now. We look forward to hearing from you!
Senior Marketing Executive employer: We Are Adam
Contact Detail:
We Are Adam Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend local marketing events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best marketing campaigns and projects. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially in driving brand awareness and lead generation.
✨Tip Number 4
Don’t hesitate to apply through our website! We’re all about helping you land that dream job, so take the plunge and submit your application. You might just be the perfect fit!
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Senior Marketing Executive role. Highlight your successes in multi-channel campaigns and any specific achievements in B2C marketing to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how you can bring our client's strategy to life. Be sure to mention any relevant experience with SEO, PPC, or content creation.
Showcase Your Data Skills: Since this role involves tracking performance against KPIs, make sure to include examples of how you've used data to drive marketing decisions in the past. We love seeing candidates who can demonstrate their analytical prowess!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at We Are Adam
✨Know Your Marketing Stuff
Make sure you brush up on the latest trends in B2C marketing and be ready to discuss your hands-on experience with digital channels like SEO, PPC, and social media. Prepare examples of successful campaigns you've executed and how they aligned with business goals.
✨Showcase Your Data Skills
Since this role involves tracking campaign performance and ROI, be prepared to talk about how you've used data to inform your marketing strategies. Bring specific metrics or KPIs from past campaigns to demonstrate your ability to drive results.
✨Engage with the Customer Journey
Think about how you can create engaging campaigns that resonate with customers at every stage of their journey. Be ready to share ideas on how you would approach customer education and conversion, and how you’ve done this in previous roles.
✨Be Collaborative
This position requires working closely with the Leadership Team, so highlight your teamwork skills. Share examples of how you've collaborated with others to align marketing activities with broader business strategies and how you’ve contributed to a positive team dynamic.
