At a Glance
- Tasks: Plan and run impactful ad campaigns to attract new B2B customers.
- Company: Dynamic marketing agency focused on innovative advertising solutions.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Inclusive workplace encouraging diverse applicants to apply.
- Why this job: Join a creative team and make a real difference in driving sales.
- Qualifications: Proven experience with Google Ads and LinkedIn Ads in a B2B context.
The predicted salary is between 30000 - 35000 € per year.
Location: Norwich
Salary: £30k to £35k DOE
Full time: Permanent
Hybrid: 3 office – 2 home
We are looking for an experienced B2B Paid Media Specialist to manage all paid advertising for our client’s brands. This is a senior, hands-on role where you will both plan the strategy and handle the day-to-day setup to find new customers and grow sales. You will be responsible for every part of a campaign, from the initial build to the final results and reporting. We need an expert who has successfully grown paid ad channels in a professional B2B setting.
The Role:
- Plan and run ad campaigns that take potential customers from their first look at the brand through to a final sale.
- Expertly manage ads across Google, LinkedIn, and Meta.
- Focus on finding real customers and generating sales leads, rather than just getting clicks or website visits.
- Regularly test different images, ad text, and web pages to see what works best and improve results.
- Take responsibility for campaign results by using data to grow successful ads and change those that aren’t working.
- Set up and manage tracking to ensure all data and performance reports are accurate.
- Explain campaign results and suggest next steps to the wider team in a way that is easy to understand.
- Work with the marketing and sales teams to make sure ads support the company’s main goals.
Skills we are looking for:
Essential
- A track record of running successful paid ads to find and win new B2B customers.
- Expert, hands-on experience using both Google Ads and LinkedIn Ads.
- Experience building ad campaigns for every stage of a customer's journey.
- A strong understanding of how to track results and improve ad performance.
- The ability to look at data and use it to make smart decisions for the business.
Nice to have
- Experience running ad campaigns in different countries or languages.
- Familiarity with connecting ads to sales tools like Salesforce or HubSpot.
- Experience using other platforms like Bing, TikTok, or Reddit.
To be considered for the upper end of the salary bracket, you will be a seasoned performance marketing expert with a demonstrated history of driving measurable revenue growth in high-velocity, commercial B2B environments.
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
We are more than happy to discuss any reasonable adjustments that you may require.
Interested? Please apply now. We look forward to hearing from you!
Paid Media Specialist in Nottingham employer: We Are Adam
At We Are Adam, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of Norwich. Our hybrid working model allows for flexibility, while our commitment to employee growth ensures that you will have ample opportunities to develop your skills and advance your career in the fast-paced world of B2B marketing. Join us to be part of a diverse and inclusive team that values every voice and encourages innovative thinking.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Specialist in Nottingham
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Paid Media Specialist role. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best ad campaigns and results. This will give potential employers a clear view of what you can bring to the table, especially in a B2B setting.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads and LinkedIn Ads. Be ready to discuss specific campaigns you've managed and how you used data to drive decisions. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! We love seeing applications directly from candidates who are excited about joining us. Plus, it shows you're serious about the role and our company.
We think you need these skills to ace Paid Media Specialist in Nottingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Paid Media Specialist. Highlight your experience with Google Ads and LinkedIn Ads, and don’t forget to mention any successful campaigns you've run in a B2B setting.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about paid media and how your skills can help us grow our clients' brands. Keep it engaging and relevant to the job description.
Showcase Your Results:When detailing your past experiences, focus on the results you achieved. Use numbers and data to back up your claims—this will show us that you know how to drive measurable growth in paid advertising.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at We Are Adam
✨Know Your Numbers
Before the interview, brush up on your metrics and results from previous campaigns. Be ready to discuss specific figures that demonstrate your success in driving B2B customer acquisition through paid media. This shows you’re not just about clicks but real results.
✨Master the Platforms
Make sure you’re well-versed in Google Ads and LinkedIn Ads, as these are crucial for the role. Familiarise yourself with recent updates or features on these platforms, and be prepared to share how you’ve leveraged them in past campaigns.
✨Prepare Case Studies
Have a couple of case studies ready that showcase your ability to manage ad campaigns from start to finish. Highlight your strategy, execution, and the results achieved. This will help you illustrate your hands-on experience effectively.
✨Communicate Clearly
Since you'll need to explain campaign results to the wider team, practice simplifying complex data into easy-to-understand insights. Think about how you can convey your findings in a way that aligns with the company’s goals, making it relatable to non-marketing folks.
