At a Glance
- Tasks: Plan and run B2B ad campaigns to attract new customers and boost sales.
- Company: Join a dynamic team focused on innovative marketing strategies.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Diverse workplace welcoming applicants from all backgrounds.
- Why this job: Make a real impact by driving successful ad campaigns in a fast-paced environment.
- Qualifications: Experience with Google Ads and LinkedIn Ads, plus a knack for data-driven decisions.
The predicted salary is between 45000 - 60000 € per year.
We are looking for an experienced B2B Paid Media Specialist to manage all paid advertising for our client’s brands. This is a senior, hands‑on role where you will both plan the strategy and handle the day‑to‑day setup to find new customers and grow sales. You will be responsible for every part of a campaign, from the initial build to the final results and reporting. We need an expert who has successfully grown paid ad channels in a professional B2B setting.
The Role:
- Plan and run ad campaigns that take potential customers from their first look at the brand through to a final sale.
- Expertly manage ads across Google, LinkedIn, and Meta.
- Focus on finding real customers and generating sales leads, rather than just getting clicks or website visits.
- Regularly test different images, ad text, and web pages to see what works best and improve results.
- Take responsibility for campaign results by using data to grow successful ads and change those that aren't working.
- Set up and manage tracking to ensure all data and performance reports are accurate.
- Explain campaign results and suggest next steps to the wider team in a way that is easy to understand.
- Work with the marketing and sales teams to make sure ads support the company’s main goals.
Skills we are looking for:
- A track record of running successful paid ads to find and win new B2B customers.
- Expert, hands‑on experience using both Google Ads and LinkedIn Ads.
- Experience building ad campaigns for every stage of a customer's journey.
- A strong understanding of how to track results and improve ad performance.
- The ability to look at data and use it to make smart decisions for the business.
Nice to have:
- Experience running ad campaigns in different countries or languages.
- Familiarity with connecting ads to sales tools like Salesforce or HubSpot.
- Experience using other platforms like Bing, TikTok, or Reddit.
To be considered for the upper end of the salary bracket, you will be a seasoned performance marketing expert with a demonstrated history of driving measurable revenue growth in high‑velocity, commercial B2B environments.
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles! We are more than happy to discuss any reasonable adjustments that you may require.
Paid Media Specialist in Norfolk employer: We Are Adam
At We Are Adam, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Paid Media Specialist, you will have the opportunity to work in a collaborative environment where your expertise is valued, and your growth is supported through continuous learning and development. Located in a vibrant area, we offer competitive benefits and a commitment to diversity, ensuring that every team member can thrive and contribute meaningfully to our clients' success.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Specialist in Norfolk
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Paid Media Specialist role. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your successful ad campaigns, especially those that generated real sales leads. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your data analysis skills. Be ready to discuss how you've used data to improve ad performance in past roles. We want to see that you can turn numbers into actionable insights!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Paid Media Specialist in Norfolk
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with B2B paid media. We want to see how your skills align with the role, so don’t be shy about showcasing your successes!
Showcase Your Data Skills:Since this role is all about using data to drive results, include specific examples of how you've used analytics to improve ad performance in past campaigns. We love numbers that tell a story!
Be Clear and Concise:When writing your application, keep it straightforward. We appreciate clarity, so make sure your points are easy to understand and directly related to the job description.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at We Are Adam
✨Know Your Numbers
Before the interview, brush up on your metrics and results from past campaigns. Be ready to discuss specific figures that demonstrate your success in growing paid ad channels, especially in a B2B context. This shows you’re not just about clicks but real sales.
✨Master the Platforms
Make sure you’re well-versed in Google Ads, LinkedIn Ads, and any other platforms mentioned in the job description. Familiarise yourself with their latest features and best practices. Being able to speak confidently about these tools will impress the interviewers.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific campaign challenges. Think of examples where you’ve tested different ad elements or adjusted strategies based on data. This will showcase your hands-on experience and problem-solving skills.
✨Communicate Clearly
Since you'll need to explain campaign results to the wider team, practice articulating complex data in simple terms. Use examples from your past work to illustrate how you’ve communicated insights effectively. This will highlight your ability to collaborate across teams.
