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- Tasks: Lead the creation and deployment of marketing automation campaigns across various platforms.
- Company: Join a leading B2B and B2C company in Manchester.
- Benefits: Enjoy a competitive salary, hybrid work, and opportunities for professional growth.
- Why this job: Be at the forefront of marketing tech and make a real impact on customer journeys.
- Qualifications: Degree in Digital Marketing and hands-on experience with Salesforce Marketing Cloud required.
- Other info: Diverse and inclusive workplace encouraging applicants from all backgrounds.
The predicted salary is between 38000 - 40000 £ per year.
Location: Manchester
Company: a leading B2B and B2C company
Salary: £38k to £40k DOE
Hybrid: 2 days per week in the office
Permanent: Full time
As part of our client’s Marketing Automation team, you will act as a bridge between technical development and creative execution. You’ll be the hands‑on lead for building, testing, and deploying tactical campaigns across multiple markets. Working at the intersection of marketing and technology, you will optimise customer journeys, lead platform adoption, and help our client elevate the profile of automation within the business.
Key Responsibilities
- Build, test, and deploy end‑to‑end automation journeys across email, SMS, and web forms.
- Execute Pan‑European campaigns with a focus on effective localisation and segmentation.
- Resolve complex data and platform issues across Salesforce, Sitecore, and live campaigns.
- Create responsive, modular email templates that balance brand consistency with high performance.
- Collaborate with stakeholders to define data, segmentation, and technical campaign needs.
- Leverage data insights to build targeted segments for highly personalised customer journeys.
- Partner with IT and development teams to manage requirements and drive platform enhancements.
- Upskill local European offices through clear documentation and hands‑on Strategic Salesforce Marketing Cloud (SFMC) support.
- Act as the internal consultant for digital best practices and marketing automation innovation.
Essential Skills
- Degree or professional qualification in Digital Marketing or a related field.
- Hands‑on experience with Salesforce Marketing Cloud. Proficient in HTML, CSS, and email development best practices.
Desirable Skills
- Experience with AmpScript and a broader knowledge of CDPs.
- Familiarity with CMS tools (e.g., Sitecore) and Adobe Creative Suite (Photoshop).
- Understanding of SEO and analytics tools like Google Analytics or Search Console.
- Experience working in Agile/Scrum environments using tools like JIRA.
The higher end of the salary range is reserved for candidates with a strong track record in strategic Salesforce Marketing Cloud deployment, expert‑level technical troubleshooting, and experience leading cross‑functional digital projects across multiple markets.
Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
We are more than happy to discuss any reasonable adjustments that you may require.
Interested? Please apply now. We look forward to hearing from you!
Marketing Automation - Senior Coordinator in Manchester employer: We Are Adam
Contact Detail:
We Are Adam Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation - Senior Coordinator in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your work with marketing automation tools like Salesforce Marketing Cloud. This will give potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by practising common questions related to marketing automation and technical troubleshooting. We recommend doing mock interviews with friends or using online platforms to boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Automation - Senior Coordinator in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Automation - Senior Coordinator. Highlight your experience with Salesforce Marketing Cloud and any relevant technical skills like HTML and CSS. We want to see how you can bridge the gap between tech and creativity!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing automation and how your skills align with our needs. Don’t forget to mention any specific campaigns you've worked on that demonstrate your expertise.
Showcase Your Achievements: When detailing your experience, focus on your achievements rather than just responsibilities. Use metrics where possible to show how you’ve optimised customer journeys or improved campaign performance. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at We Are Adam
✨Know Your Tech Inside Out
Make sure you’re well-versed in Salesforce Marketing Cloud and any other tools mentioned in the job description. Brush up on your HTML and CSS skills, as you might be asked to demonstrate your technical knowledge during the interview.
✨Showcase Your Campaign Success
Prepare specific examples of successful campaigns you've executed, especially those involving email, SMS, or web forms. Highlight how you optimised customer journeys and resolved any data issues, as this will show your hands-on experience and problem-solving skills.
✨Understand the Company’s Market
Research the company’s B2B and B2C strategies and their target audience. Be ready to discuss how you can contribute to their marketing automation efforts and improve localisation and segmentation for Pan-European campaigns.
✨Be Ready to Collaborate
Since the role involves working with various stakeholders, prepare to discuss your experience in cross-functional teams. Share examples of how you’ve collaborated with IT and development teams to drive platform enhancements and support local offices.
