At a Glance
- Tasks: Lead the charge in crafting and executing a dynamic SEO strategy across Europe.
- Company: Join a forward-thinking retail and electronics company with a vibrant culture.
- Benefits: Enjoy a competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace encouraging applicants from all backgrounds.
- Why this job: Make a real impact by optimising digital presence and enhancing user experiences.
- Qualifications: Degree in Digital Marketing and strong SEO knowledge required; multilingual skills are a bonus.
The predicted salary is between 36000 - 60000 £ per year.
Location: Manchester | Hybrid: 2 days per week in the office | Type: Permanent Full‑time | Seniority: Mid‑Senior level | Employment type: Full‑time | Function: Marketing | Industries: Retail and Appliances, Electrical, and Electronics Manufacturing
Key Responsibilities
- Develop and execute a pan‑European SEO strategy that balances local market nuances with global brand goals.
- Act as the lead educator and go‑to expert, embedding SEO best practices across the entire organisation.
- Define project scopes, sitemaps, and technical roadmaps in collaboration with internal teams and external partners.
- Serve as the central SEO coordinator for local offices, providing the tools and insights needed to boost regional SERP visibility.
- Oversee CMS configurations (robots.txt, sitemaps, canonicals) and ensure all digital assets are localised and optimised.
- Monitor site health and SEO KPIs to identify growth opportunities and inform data‑driven improvements.
- Partner with Content, UX, and Digital teams to ensure a seamless, search‑optimised user journey.
Qualifications
- Degree or professional qualification in Digital Marketing or a related field.
- Comprehensive knowledge of on‑page, off‑page, and technical SEO.
- Proficiency in industry tools including Google Analytics, GTM, Looker Studio (Data Studio), Search Console, and Semrush.
- A solid understanding of UX/UI principles, A/B testing, and conversion rate optimisation (CRO).
- Experience managing international, multilingual, or multi‑node websites.
- Familiarity with development standards (HTML, CSS, .NET) and modern tech stacks.
- Experience with enterprise‑level CMS platforms (e.g., Sitecore) and Google Merchant Center.
- Proficiency in Agile/Scrum methodologies and task management tools like JIRA and Microsoft Teams.
- Proficiency in additional European languages is a significant plus.
The top end of the salary range is reserved for candidates with extensive experience in pan‑European SEO strategy, technical backlog management, and the alignment of SEO with UX and localisation.
At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles! We are more than happy to discuss any reasonable adjustments that you may require.
Interested? Please apply now. We look forward to hearing from you!
Digital Marketing - SEO & Performance Coordinator in Manchester employer: We Are Adam
Join a dynamic team in Manchester as a Digital Marketing - SEO & Performance Coordinator, where you will thrive in a hybrid work environment that promotes flexibility and collaboration. Our inclusive culture fosters professional growth, offering opportunities to lead innovative SEO strategies across Europe while working with cutting-edge tools and technologies. With a commitment to diversity and employee well-being, we ensure that every voice is heard and valued, making this an exceptional place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing - SEO & Performance Coordinator in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for We Are Adam and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like We Are Adam are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with We Are Adam on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at We Are Adam. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing - SEO & Performance Coordinator in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit We Are Adam. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of We Are Adam:Show us that you’ve done your homework! In your application, briefly mention what you admire about We Are Adam’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at We Are Adam
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at We Are Adam will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At We Are Adam, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
