At a Glance
- Tasks: Lead the charge in crafting and executing a dynamic SEO strategy across Europe.
- Company: Join a forward-thinking retail and electronics company with a vibrant culture.
- Benefits: Enjoy a competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Make a real impact by optimising digital presence and enhancing user experiences.
- Qualifications: Degree in Digital Marketing and strong SEO knowledge required; multilingual skills are a bonus.
- Other info: Diverse and inclusive workplace encouraging applicants from all backgrounds.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: Manchester | Hybrid: 2 days per week in the office | Type: Permanent Full‑time | Seniority: Mid‑Senior level | Employment type: Full‑time | Function: Marketing | Industries: Retail and Appliances, Electrical, and Electronics Manufacturing
Key Responsibilities
- Develop and execute a pan‑European SEO strategy that balances local market nuances with global brand goals.
- Act as the lead educator and go‑to expert, embedding SEO best practices across the entire organisation.
- Define project scopes, sitemaps, and technical roadmaps in collaboration with internal teams and external partners.
- Serve as the central SEO coordinator for local offices, providing the tools and insights needed to boost regional SERP visibility.
- Oversee CMS configurations (robots.txt, sitemaps, canonicals) and ensure all digital assets are localised and optimised.
- Monitor site health and SEO KPIs to identify growth opportunities and inform data‑driven improvements.
- Partner with Content, UX, and Digital teams to ensure a seamless, search‑optimised user journey.
Qualifications
- Degree or professional qualification in Digital Marketing or a related field.
- Comprehensive knowledge of on‑page, off‑page, and technical SEO.
- Proficiency in industry tools including Google Analytics, GTM, Looker Studio (Data Studio), Search Console, and Semrush.
- A solid understanding of UX/UI principles, A/B testing, and conversion rate optimisation (CRO).
- Experience managing international, multilingual, or multi‑node websites.
- Familiarity with development standards (HTML, CSS, .NET) and modern tech stacks.
- Experience with enterprise‑level CMS platforms (e.g., Sitecore) and Google Merchant Center.
- Proficiency in Agile/Scrum methodologies and task management tools like JIRA and Microsoft Teams.
- Proficiency in additional European languages is a significant plus.
The top end of the salary range is reserved for candidates with extensive experience in pan‑European SEO strategy, technical backlog management, and the alignment of SEO with UX and localisation.
At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles! We are more than happy to discuss any reasonable adjustments that you may require.
Interested? Please apply now. We look forward to hearing from you!
Digital Marketing - SEO & Performance Coordinator in Manchester employer: We Are Adam
Contact Detail:
We Are Adam Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing - SEO & Performance Coordinator in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO expertise. This not only demonstrates your capabilities but also gives you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for interviews by researching the company’s current SEO strategies and challenges. Bring ideas to the table that show you’re proactive and ready to make an impact from day one.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Digital Marketing - SEO & Performance Coordinator in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the job description. Highlight your SEO expertise and any relevant projects you've worked on. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your background aligns with our goals at StudySmarter. Keep it engaging and personal – we love a good story!
Showcase Your Technical Skills: Since this role involves a lot of technical SEO, make sure to mention your proficiency with tools like Google Analytics and Semrush. We’re keen to know how you’ve used these tools to drive results in past roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we can’t wait to hear from you!
How to prepare for a job interview at We Are Adam
✨Know Your SEO Stuff
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss on-page, off-page, and technical SEO strategies, as well as how you've applied them in past roles. Familiarity with tools like Google Analytics and Semrush will definitely give you an edge.
✨Showcase Your Collaboration Skills
Since this role involves working with various teams, be prepared to share examples of how you've successfully collaborated with content, UX, and digital teams in the past. Highlight any projects where you’ve acted as a central coordinator or educator on SEO best practices.
✨Demonstrate Your Analytical Mindset
Be ready to talk about how you've monitored site health and SEO KPIs in previous positions. Discuss specific metrics you've tracked and how you've used data to inform improvements. This shows that you can think critically and make data-driven decisions.
✨Emphasise Your Adaptability
Given the pan-European focus of the role, it’s important to demonstrate your ability to adapt SEO strategies to different markets. Share experiences where you’ve tailored approaches for local nuances while aligning with global brand goals. If you speak additional European languages, don’t forget to mention that!