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- Tasks: Lead product marketing strategy and execution for B2B services.
- Company: Join a dynamic team focused on innovative product solutions.
- Benefits: Enjoy hybrid working, competitive salary, and potential for permanent role.
- Why this job: Shape market strategies and drive growth in a collaborative environment.
- Qualifications: Experience in product marketing and strategic planning preferred.
- Other info: Diversity is valued; all backgrounds encouraged to apply.
The predicted salary is between 52000 - 60000 £ per year.
Location: Chester (hybrid)
Salary: £65k to £75k DOE
Contract: 3-4 months with the possibility of being made permanent
We’re looking for a strategic Head of Product Marketing to lead the go-to-market success of our client’s b2b services business. This pivotal role connects product, marketing, sales, and customer success to drive growth. You'll shape strategy, lead GTM execution, and ensure products stand out with clear positioning, strong commercial offerings, and cross-functional alignment.
Key Responsibilities:- Identify distinct advantages from product features and delivery methods, and effectively communicate them to the market.
- Integrate multiple products into a cohesive message, emphasising simplicity.
- Familiarity with bundling products and pricing strategies.
- Experience in team leadership is a bonus but not essential.
- Evaluate market opportunities and customer insights to prioritise product improvements, new ideas, and strategic initiatives.
- Build business cases to justify investment in new propositions and marketing activities.
- Lead ongoing analysis of market trends and competitors to assess product positioning and market fit.
- Turn insights into strategic recommendations for pricing, positioning, and sales approaches.
- Define clear value propositions, target segments, and messaging frameworks for each solution.
- Manage product positioning within the broader portfolio.
- Lead cross-functional GTM planning for launches and updates, working closely with Sales, Marketing, Ops, and Customer Success.
- Set KPIs and track GTM effectiveness, sharing impact with key stakeholders.
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
We are more than happy to discuss any reasonable adjustments that you may require.
Interested? Please apply now. We look forward to hearing from you!
Contact Detail:
We Are Adam Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in product marketing, especially in the B2B sector. Understanding current market dynamics will help you speak confidently about how you can drive growth and connect various teams effectively.
✨Tip Number 2
Network with professionals in the product marketing field. Attend industry events or webinars to meet potential colleagues and learn from their experiences. This can provide valuable insights and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully integrated product features into cohesive marketing messages. Being able to articulate your past successes will demonstrate your capability for this strategic role.
✨Tip Number 4
Research StudySmarter’s products and services thoroughly. Understanding our offerings will allow you to tailor your discussions around how you can enhance our go-to-market strategies and product positioning.
We think you need these skills to ace Head of Product Marketing
Some tips for your application 🫡
Understand the Role: Take time to thoroughly read the job description for the Head of Product Marketing position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in product marketing, strategic planning, and cross-functional collaboration. Use specific examples that demonstrate your ability to drive growth and lead go-to-market strategies.
Craft a Compelling Cover Letter: Write a cover letter that not only expresses your enthusiasm for the role but also outlines how your background and skills make you a perfect fit. Be sure to mention any experience with market analysis, product positioning, and team leadership.
Showcase Your Achievements: In both your CV and cover letter, include quantifiable achievements that showcase your impact in previous roles. For example, mention specific KPIs you set and tracked, or successful product launches you led.
How to prepare for a job interview at We Are Adam
✨Understand the Product Landscape
Before your interview, make sure you have a solid grasp of the products offered by the company. Familiarise yourself with their features, benefits, and how they compare to competitors. This knowledge will help you articulate how you can enhance product positioning and market fit.
✨Showcase Your Strategic Thinking
Prepare to discuss your approach to developing go-to-market strategies. Be ready to share examples from your past experiences where you've successfully integrated product features into cohesive marketing messages that resonate with target audiences.
✨Highlight Cross-Functional Collaboration
This role requires working closely with various teams. Be prepared to discuss how you've effectively collaborated with sales, marketing, and customer success teams in previous roles. Share specific instances where your teamwork led to successful product launches or improvements.
✨Demonstrate Market Insight
Research current market trends and be ready to discuss how they might impact the company's products. Show that you can turn insights into actionable recommendations for pricing, positioning, and sales strategies, which is crucial for this role.
