At a Glance
- Tasks: Lead marketing strategies and campaigns to drive growth for a fast-paced SaaS business.
- Company: Join a dynamic, PE-backed SaaS company with a global reach.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Exciting role with potential for significant career advancement.
- Why this job: Shape impactful marketing initiatives and collaborate with a talented team.
- Qualifications: Proven marketing experience with a focus on institutional customers and campaign strategy.
The predicted salary is between 66150 - 80850 £ per year.
A fast-growing, PE backed SaaS business serving a large base of organisations worldwide is looking for a Head of Marketing Programmes to set the direction for its marketing activity and make sure every campaign delivers. Reporting into senior marketing leadership, you'll turn market and regulatory insight into clear commercial priorities, then build and own a campaign plan tailored to a range of distinct customer segments. You'll lead a small team, work closely with colleagues in operations and creative who handle delivery, and be accountable for growth through both sales-led and online routes to market.
The Role:
- Keep a close eye on the external landscape, including policy changes, regulation, workforce trends and competitor moves, and use it to spot emerging customer needs.
- Turn that insight into clear commercial priorities, deciding which audiences, opportunities and products will drive the most growth.
- Own the campaign strategy and plan for subscription growth, building tailored campaigns for each customer segment.
- Plan both sales-led campaigns that generate qualified leads and digital campaigns that drive direct online purchases.
- Manage the monthly campaign roadmap, themes and briefs, and react quickly when a news-driven opportunity or topical issue arises.
- Align campaign planning with leaders across sales, customer success, content and product so goals, messaging and enablement are joined up.
- Chair the monthly campaign sign-off, then hand approved briefs to the delivery team.
- Maintain the messaging framework so every channel tells one consistent story.
- Equip the sales team with monthly campaign packs, including talk tracks, email templates, objection handling and key dates, and hold a regular lead review with them.
- Line-manage the product marketing lead and make sure new products and features are launched through a coordinated go-to-market plan.
- Take accountability for marketing-sourced leads that convert, plus online subscription and course revenue, and report results to senior leaders to sharpen future priorities.
About you:
- A strong track record in marketing to institutional or business customers, with a clear understanding of how they make buying decisions.
- Experience setting campaign strategy and building segment-based plans linked to measurable commercial outcomes.
- Confident grasp of how policy, regulation and workforce issues shape customer priorities.
- Experience owning a messaging framework and leading cross-functional planning with senior stakeholders.
- Background in product marketing or leading go-to-market for new launches.
- Commercial accountability for leads, conversion and revenue across both sales-led and e-commerce routes.
To secure the top end of the salary range, you'll have direct commercial accountability for both sales-led and online growth, and a track record of influencing senior stakeholders across the business. We are more than happy to discuss any reasonable adjustments that you may require.
Head of Marketing Programme employer: We Are Adam
As a Technology Specialist - Data Quality at our Manchester location, you will be part of a dynamic and inclusive team that prioritises employee engagement and professional development. We offer a hybrid working model, competitive benefits, and a culture that fosters innovation and collaboration, ensuring that you have the support and resources needed to thrive in your role. Join us to make a meaningful impact while advancing your career in a forward-thinking organisation that values diversity and fresh perspectives.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing Programme
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for We Are Adam and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like We Are Adam are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with We Are Adam on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at We Are Adam. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing Programme
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit We Are Adam. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of We Are Adam:Show us that you’ve done your homework! In your application, briefly mention what you admire about We Are Adam’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at We Are Adam
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at We Are Adam will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At We Are Adam, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
