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- Tasks: Join us as a Digital Marketing Executive, creating impactful content and boosting online visibility.
- Company: We Are Adam is a dynamic legal marketing firm with a focus on innovation and collaboration.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for creative growth.
- Why this job: Be part of a vibrant team, shaping digital strategies that make a real difference.
- Qualifications: 18 months of digital marketing experience and a passion for creativity are essential.
- Other info: We value diversity and encourage all candidates to apply, even if you don't meet every requirement.
The predicted salary is between 21600 - 36000 £ per year.
Location: Manchester (working with departments across all three offices in Manchester, London and Liverpool)
Hybrid: 1 day wfh per week
Salary: Up to £30k DOE
Full Time: Permanent
We’re on the lookout for a driven and enthusiastic Digital Marketing Executive to help grow awareness of our client’s full-service legal offering through their well-established website. You’ll be working closely with the Director of Marketing, Senior Marketing Manager, and lawyers across the firm to support the continued success of our client’s site.
It’s a great opportunity to get stuck in with teams across the business and work alongside the digital agency to create engaging, creative content that really makes an impact. They’re after someone who’s full of ideas and ready to play a key role in shaping their online content and strategy.
Key Responsibilities:- Support the client’s online visibility through SEO, email marketing, and content creation, including blogs and articles.
- Create and send digital newsletters, event invites, and e-shots using our client’s eMarketing platform.
- Work alongside the digital agency to run and monitor website campaigns, evaluate their performance, and suggest improvements.
- Keep the website up to date using CMS - adding profiles, photos, press releases, blogs, and more as needed.
- Maintain and update the firm’s YouTube channel, ensuring content is current and follows best practices.
- Meet with internal teams and the client’s digital agency to plan website campaigns or address underperforming content.
- Assist with creating and editing videos or vlogs for various departments as required.
- Manage and update content on their online training platform, LearnWorlds.
- Help oversee the client’s PPC activity, review lead allocation weekly, and share feedback with the team.
- Track and report on the performance of digital marketing campaigns.
- Manage the sending and tracking of Trustpilot and Google reviews, flagging any negative feedback to the appropriate teams.
- Pitch in with other marketing tasks when needed, including support at events.
- A minimum of 18 months' hands-on digital marketing experience in a similar B2B or B2C role.
- Solid understanding of digital marketing, with experience using analytics tools to track campaign performance and make data-driven recommendations.
- Great IT skills, including a solid grasp of Word, PowerPoint, and Excel, plus experience with CRM systems and website CMS platforms.
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
We are more than happy to discuss any reasonable adjustments that you may require.
Interested? Please apply now. We look forward to hearing from you!
Digital Marketing Executive employer: We Are Adam
Contact Detail:
We Are Adam Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in SEO and content creation. This will not only help you understand the role better but also allow you to discuss innovative ideas during your interview.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to improve campaign performance in previous roles. Being able to speak confidently about your experience with analytics tools will set you apart.
✨Tip Number 3
Network with professionals in the legal sector or those who work in digital marketing for law firms. Engaging with industry-specific contacts can provide valuable insights and may even lead to referrals.
✨Tip Number 4
Prepare to discuss your experience with various digital marketing platforms, including email marketing tools and CMS systems. Being well-versed in these technologies will demonstrate your readiness to hit the ground running.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant digital marketing experience, especially in SEO, content creation, and analytics. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the role and the company. Mention specific projects or achievements that align with the responsibilities listed in the job description.
Showcase Your Skills: In your application, emphasise your IT skills and familiarity with CRM systems and CMS platforms. Provide examples of how you've used these tools in previous roles to achieve results.
Highlight Team Collaboration: Since the role involves working closely with various teams, mention any past experiences where you successfully collaborated with others. This will show your ability to work in a team-oriented environment.
How to prepare for a job interview at We Are Adam
✨Showcase Your Digital Marketing Knowledge
Make sure to brush up on the latest trends in digital marketing, especially SEO and content creation. Be prepared to discuss specific campaigns you've worked on and how you measured their success.
✨Demonstrate Your Creativity
Since the role involves creating engaging content, think of a few innovative ideas you could bring to the table. Share examples of creative projects you've completed in the past to illustrate your ability to think outside the box.
✨Familiarise Yourself with Their Brand
Before the interview, take some time to explore the client's website and social media channels. Understanding their brand voice and current marketing strategies will help you tailor your responses and show genuine interest.
✨Prepare Questions for Them
Interviews are a two-way street! Prepare thoughtful questions about their marketing goals, team dynamics, and how they measure success. This shows that you're not only interested in the role but also invested in their future.
