At a Glance
- Tasks: Lead a dynamic marketing team to drive growth and innovation in a B2B environment.
- Company: Join a leading vocational awarding organisation in an exciting growth phase.
- Benefits: Competitive salary, career development, and a chance to shape the marketing function.
- Other info: Diverse and inclusive workplace encouraging all applicants to apply.
- Why this job: Be at the forefront of a corporate rebrand and make a real impact.
- Qualifications: Proven marketing leadership experience and a strong B2B background.
The predicted salary is between 65000 - 75000 £ per year.
Location: Manchester Area (4 to 5 days per week in-office)
Company: Training Qualifications UK
Salary: £65k to £75k DOE
Permanent: Full time
We are delighted to be partnering with a leading B2B vocational awarding and assessment organisation to recruit a Head of Marketing & Communications. Following their recent acquisition by a major group, our client is entering an exciting period of growth, investment, and transformation.
In this newly created leadership role, you will have a unique opportunity to build a dedicated marketing function from the ground up. Leading a team of seven specialists, you will own the full marketing mix balancing strategic vision with a hands-on approach to directly drive lead generation, revenue, and pipeline growth.
Key Responsibilities:
- Lead the development and execution of a commercially focused B2B marketing strategy that drives revenue growth, lead generation, and market share.
- Manage, mentor, and develop a high-performing marketing team of seven, fostering a culture of accountability and data-driven decision-making.
- Own and activate a major corporate rebrand, ensuring market positioning, messaging, and launch timings are aligned across all channels.
- Partner closely with the Commercial Director, sales, and product teams to optimise campaign frameworks, conversion rates, and sales enablement.
- Oversee full marketing mix operations, including digital marketing, content, CRM/automation, events, internal communications, and agency management.
- Define clear KPIs and marketing dashboards to effectively measure, track, and report performance and ROI directly to the Leadership Team.
- Ensure all external campaigns and communications safeguard the organisation's reputation and strictly uphold regulatory requirements.
Essential Skills:
- Proven experience as a Head of Marketing or a Senior Marketing Manager.
- Strong B2B marketing background with evidence of direct revenue contribution, lead generation, and pipeline creation.
- Demonstrated team leadership experience, with a track record of managing and upskilling teams of 5–10 people.
- Exceptional commercial acumen and a growth mindset, with comfort navigating organisational change or business transformation.
Desirable Skills:
- Experience working within regulated or compliance-led sectors (e.g., Professional Services, Financial Services, FinTech, Membership Organisation, Certification & Accreditation, Business Service, Healthcare Services, Education etc.)
- Practical expertise in managing corporate rebrands and business integration.
- Hands-on proficiency with CRM platforms and modern marketing automation tools.
- Prior exposure to sitting on a corporate Leadership Team or working closely with executive stakeholders.
The top end of the salary range is reserved for candidates who bring significant experience across the full marketing mix, strong leadership credentials, and a proven ability to link marketing investment directly to sustainable business growth.
Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles! We are more than happy to discuss any reasonable adjustments that you may require.
Interested? Please apply now. We look forward to hearing from you!
Head of Marketing and Communications in Bolton employer: We Are Adam
Training Qualifications UK is an exceptional employer, offering a dynamic work environment in the heart of Manchester. With a strong focus on employee development and a culture that champions innovation and accountability, you will have the opportunity to lead a talented marketing team while driving significant growth during an exciting period of transformation. The company values diversity and inclusivity, ensuring that all employees feel empowered to contribute meaningfully to their success.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing and Communications in Bolton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for We Are Adam and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like We Are Adam are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with We Are Adam on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at We Are Adam. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing and Communications in Bolton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit We Are Adam. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of We Are Adam:Show us that you’ve done your homework! In your application, briefly mention what you admire about We Are Adam’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at We Are Adam
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at We Are Adam will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At We Are Adam, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
