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- Tasks: Lead and deliver exciting events while managing a dynamic team and multiple projects.
- Company: Join 54GROUP, a global sports and entertainment agency with a passion for innovation.
- Benefits: Competitive salary, flexible working, and opportunities for international travel.
- Why this job: Make your mark in the sports industry and create unforgettable experiences.
- Qualifications: Extensive event experience, strong communication skills, and a knack for multitasking.
- Other info: Work in a vibrant environment with a focus on personal growth and cultural diversity.
The predicted salary is between 36000 - 60000 £ per year.
Application Deadline: 26 February 2026
Department: Events
Employment Type: Permanent - Full Time
Location: London
Reporting To: Tom Hogg
ABOUT 54GROUP: 54 is a sports and entertainment agency operating across five regions and ten offices: United Kingdom (London & Manchester), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia, Dubai and Abu Dhabi, United Arab Emirates), APAC (Vietnam, Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida & New York). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.
ROLE OVERVIEW: The opportunity exists for a dynamic, motivated and experienced Event Director to join the 54 team, to oversee the delivery of various events in the company’s portfolio. The Event Director will be responsible for all aspects of the event deliveries, including management of the 54 event team, rightsholder, partner and client liaison, and budget management. The desired candidate must boast extensive international event experience and understanding of the event ecosystem, its stakeholders, rightsholders and suppliers. They must boast strong personal motivation, and be comfortable working remotely and unsupervised, and have the ability to manage multiple projects simultaneously. A keen eye for detail and ability to work to tight deadlines, with excellent communication skills are essential. Tasked with delivering core aspects of the event, and supported by Senior 54 Management, the candidate must be comfortable managing a variety of relationships and have the flexibility to travel internationally, and ability to work in different cultures.
KEY ROLES AND RESPONSIBILITIES:
- Event Leadership & Delivery: Lead the development of the event vision, delivery strategy, and detailed execution plans and itineraries.
- Own end-to-end event delivery, ensuring consistently high standards of planning, production, and on-site execution.
- Manage all supplier briefs, contracts, and scopes of work, ensuring commercial and operational alignment.
- Take full ownership of event budgets, forecasting, cost control, and financial reporting.
- Lead, mentor, and manage the 54 event delivery team, fostering a high-performance culture.
- Act as primary liaison with rights holders (Ladies European Tour / European Tour / Asian Tour / LPGA Tour), ensuring strategic and operational alignment.
- Work closely with Marketing to ensure full integration of events within the wider brand and communications strategy.
- Partner with Commercial teams to maximise sponsor value, activation quality, and revenue delivery.
- Lead relationships with broadcasters, ensuring delivery of partner, sponsor, and stakeholder objectives.
- Serve as senior client lead for all delivery matters, owning timelines, governance, and status reporting.
- Chair and lead all client, rights holder, stakeholder, and internal delivery meetings, workshops, and reviews.
- Support negotiation and delivery of host venue agreements and operational requirements.
- Oversee player services, logistics, and negotiations, ensuring best-in-class athlete experience.
Event Director in London employer: We Are 54
Contact Detail:
We Are 54 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Event Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the events industry. Attend conferences, join relevant groups on social media, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past events and projects. Use visuals, testimonials, and metrics to highlight your successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its events. Be ready to discuss how your experience aligns with their goals. Practice common interview questions and think of examples that demonstrate your leadership and problem-solving skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged. So, get your application in and let’s make some amazing events happen together!
We think you need these skills to ace Event Director in London
Some tips for your application 🫡
Show Your Passion for Events: When writing your application, let your enthusiasm for event management shine through. We want to see how your experience aligns with our mission at 54GROUP and how you can bring that energy to the role of Event Director.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this specific role. Highlight your international event experience and any relevant projects you've managed. We love seeing how your unique background fits into our dynamic team!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure to communicate your skills and experiences effectively without unnecessary fluff. Remember, we’re looking for someone who can manage multiple projects seamlessly!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at We Are 54
✨Know Your Events Inside Out
Before the interview, dive deep into the types of events 54GROUP manages. Familiarise yourself with their past events and understand their vision. This will not only show your enthusiasm but also help you articulate how your experience aligns with their needs.
✨Showcase Your Leadership Skills
As an Event Director, you'll be leading a team. Prepare examples of how you've successfully managed teams in the past, especially in high-pressure situations. Highlight your mentoring style and how you foster a high-performance culture.
✨Master the Budget Talk
Budget management is key for this role. Be ready to discuss your experience with financial forecasting and cost control. Bring specific examples of how you've successfully managed budgets in previous events, and be prepared to discuss any challenges you faced.
✨Cultural Awareness is Key
Given the international nature of 54GROUP's events, demonstrate your understanding of different cultures and how you've adapted your approach in diverse environments. Share experiences that highlight your flexibility and ability to work with various stakeholders across the globe.
