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- Tasks: Lead and deliver exciting events while managing a dynamic team and client relationships.
- Company: Join 54GROUP, a global sports and entertainment agency with a vibrant culture.
- Benefits: Competitive salary, annual bonus, private healthcare, and generous leave policies.
- Why this job: Make an impact in the sports industry and travel internationally while doing what you love.
- Qualifications: Experience in event management and strong communication skills are essential.
- Other info: Be part of a high-performance culture with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Application Deadline: 26 February 2026
Department: Events
Employment Type: Permanent - Full Time
Location: London
Reporting To: Tom Hogg
ABOUT 54GROUP: 54 is a sports and entertainment agency operating across five regions and ten offices: United Kingdom (London & Manchester), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia, Dubai and Abu Dhabi, United Arab Emirates), APAC (Vietnam, Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida & New York). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing).
ROLE OVERVIEW: The opportunity exists for a dynamic, motivated and experienced Event Director to join the 54 team, to oversee the delivery of various events in the company’s portfolio. The Event Director will be responsible for all aspects of the event deliveries, including management of the 54 event team, rightsholder, partner and client liaison, and budget management. The desired candidate must boast extensive international event experience and understanding of the event ecosystem, its stakeholders, rightsholders and suppliers. They must boast strong personal motivation, and be comfortable working remotely and unsupervised, and have the ability to manage multiple projects simultaneously. A keen eye for detail and ability to work to tight deadlines, with excellent communication skills are essential.
KEY ROLES AND RESPONSIBILITIES:
- Event Leadership & Delivery
- Lead the development of the event vision, delivery strategy, and detailed execution plans and itineraries.
- Own end-to-end event delivery, ensuring consistently high standards of planning, production, and on-site execution.
- Manage all supplier briefs, contracts, and scopes of work, ensuring commercial and operational alignment.
- Take full ownership of event budgets, forecasting, cost control, and financial reporting.
- Lead, mentor, and manage the 54 event delivery team, fostering a high-performance culture.
- Act as primary liaison with rights holders (Ladies European Tour / European Tour / Asian Tour / LPGA Tour), ensuring strategic and operational alignment.
- Work closely with Marketing to ensure full integration of events within the wider brand and communications strategy.
- Partner with Commercial teams to maximise sponsor value, activation quality, and revenue delivery.
- Lead relationships with broadcasters, ensuring delivery of partner, sponsor, and stakeholder objectives.
- Serve as senior client lead for all delivery matters, owning timelines, governance, and status reporting.
- Chair and lead all client, rights holder, stakeholder, and internal delivery meetings, workshops, and reviews.
- Support negotiation and delivery of host venue agreements and operational requirements.
- Oversee player services, logistics, and negotiations, ensuring best-in-class athlete experience.
- Build and maintain trusted, long-term client relationships at senior stakeholder level.
- Lead strategic client communications, steering delivery governance, conference calls, and review meetings.
- Lead and support the development of high-quality new business pitches, proposals, and presentation decks.
- Drive creative thinking, generating innovative, engaging, and commercially robust event concepts and platforms.
- Provide industry intelligence and strategic insight on prospective clients, partners, and markets for 54.
- Contribute to the design and development of new event properties, platforms, and long-term growth initiatives.
- Provide clear, concise updates to Company Directors and Executive Management on event delivery and client status.
- Produce regular top-line summary reports for the Global Events Director.
- Present confidently and authoritatively to staff and stakeholders in company forums and internal briefings.
SPECIAL SKILLS/EXPERIENCE/APTITUDES NEEDED:
- Experience within an account management or client services team in an agency environment.
- Knowledge of the international sports and events industry (desirable).
- Proven track record managing key international accounts for high-profile brands.
- Strong understanding of brand, rights holder, and agency ecosystems.
- Advanced experience creating compelling, tailored presentation decks and proposals.
- Confident presenter to senior management and external clients.
- Highly competent in updating, managing, and reporting on live projects and new business pipelines.
- Delivery of agreed event objectives, milestones, and quality standards.
- Team leadership and people management capability.
- Professionalism and senior presence within the Events team.
- Stakeholder and client relationship management.
- Personal drive to improve individual performance and the performance of the wider Events Division.
- Active participation in 54 company events, initiatives, and culture-building activities.
SALARY AND BENEFITS:
- Competitive Salary
- Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
- Pension scheme
- Life Assurance
- Income Protection
- 25 days annual leave (+ public holidays), pro-rated & Birthday off
- Increased annual leave with years of service
- Employee Assistance Program (EAP)
- Private Healthcare
- Enhanced Parental Leave
- Staff clothing
- Working hours will be from 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00
Event Director employer: We Are 54
Contact Detail:
We Are 54 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Event Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the events industry. Attend conferences, join relevant groups on social media, and don’t be shy to reach out to folks on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past events and projects. Use visuals, testimonials, and metrics to highlight your successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their values, and be ready to discuss how your experience aligns with their needs. Practice common interview questions and have your own questions ready to show your interest.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who want to make an impact in the events space. Keep an eye on our job listings and get your application in – we’d love to see what you’ve got!
We think you need these skills to ace Event Director
Some tips for your application 🫡
Show Your Passion for Events: When writing your application, let your enthusiasm for event management shine through! Share specific experiences that highlight your love for creating memorable events and how you’ve tackled challenges in the past.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Event Director role. Use keywords from the job description and showcase your relevant experience, especially in managing international events and client relationships.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and ensure your key achievements are easy to spot. This helps us quickly see why you’d be a great fit!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at We Are 54
✨Know Your Events Inside Out
Before the interview, dive deep into the events that 54Group has delivered. Familiarise yourself with their past projects and understand their vision. This will not only show your genuine interest but also help you discuss how your experience aligns with their goals.
✨Showcase Your Leadership Skills
As an Event Director, you'll be leading a team. Prepare examples of how you've successfully managed teams in the past, especially in high-pressure situations. Highlight your ability to mentor and inspire others, as this is crucial for fostering a high-performance culture.
✨Master the Art of Communication
Excellent communication skills are essential for this role. Practice articulating your thoughts clearly and confidently. Be ready to discuss how you've effectively liaised with clients, stakeholders, and suppliers in previous roles, ensuring everyone is aligned and informed.
✨Be Ready to Discuss Budgets
Budget management is a key responsibility for the Event Director. Brush up on your financial acumen and prepare to discuss your experience with budget forecasting, cost control, and financial reporting. Being able to demonstrate your capability in this area will set you apart.
