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- Tasks: Lead and deliver exciting sports events, managing budgets and client relationships.
- Company: Join 54GROUP, a dynamic sports and entertainment agency with a global reach.
- Benefits: Enjoy competitive salary, bonuses, private healthcare, and generous leave policies.
- Why this job: Be part of innovative projects in the thrilling world of sports events.
- Qualifications: Experience in project management and a passion for sports is essential.
- Other info: Work in a collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Application Deadline: 25 February 2026
Department: Events
Employment Type: Permanent - Full Time
Location: London
Reporting To: Tom Hogg
ABOUT 54GROUP: 54 is a sports and entertainment agency operating across five regions and ten offices: United Kingdom (London & Manchester), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia, Dubai and Abu Dhabi, United Arab Emirates), APAC (Vietnam, Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida & New York). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing).
Role Overview: The opportunity exists for a dynamic, motivated and experienced Assistant Event Director to join the 54 team, to oversee the delivery of major events on behalf of 54’s international client portfolio. The role will initially focus on the company’s golf event portfolio (LIV Golf, Aramco Team Series, International Series), and be responsible for all aspects of Event delivery, including rightsholder, partner and client liaison, budget and project management, production and logistics. An understanding of the professional golf event ecosystem, its stakeholders, rightsholders and suppliers is an advantage but an ability to navigate and learn about the global golf environment is also sufficient for the role. The events portfolio is expanding into new sports and territories. Experience in producing other major sports events is an advantage. You must demonstrate extensive international event experience, strong personal motivation, innovative and forward-thinking practices, and be comfortable working remotely as well as at the Company’s Head Office in London.
As a senior role in the 54 event division the candidate must have extensive project management experience, with a track record of delivering multiple events successfully within tight and competitive deadlines. Tasked with delivering core aspects of the event, and supported by Senior 54 Management, the candidate must be comfortable managing a variety of relationships and have the ability to work in different cultures.
KEY ROLES AND RESPONSIBILITIES
- Act as a senior delivery partner to the Event Director, sharing responsibility for the achievement of overarching event objectives.
- Contribute to the design, implementation, and continuous improvement of event management standard operating procedures.
- Drive innovative and forward-thinking concepts to maximise commercial and partnership opportunities across projects.
- Lead the management and performance of suppliers, ensuring rigorous standards, quality control, and continuous improvement in delivery.
- Take ownership of detailed event budgets, forecasting and cost control, working closely with Event Directors to ensure financial discipline.
- Act as a key point of contact for clients on day-to-day delivery, timelines, and status reporting.
- Support and deputise for the Event Director in client, rights holder, stakeholder, and internal delivery calls, meetings, and workshops.
- Own the management and achievement of key client and project milestones, driving accountability across delivery teams.
- Work in close partnership with Marketing and Commercial teams to maximise opportunities for added value, activation quality, and revenue growth.
- Support negotiations and delivery of host venue and destination agreements, contracts, and operational requirements.
- Proactively engage specialists across the Events Division and wider 54 Group to secure new opportunities at the right time and with maximum impact.
PERSON SPECIFICATION
- Strong project management mindset with the ability to manage complex, multi-stakeholder programmes.
- Highly innovative and creative, with the ability to translate ideas into commercially viable delivery solutions.
- Collegiate and collaborative working style, contributing positively to a high-performance team culture.
- Proven ability to identify, shape, and develop new commercial opportunities.
- Confident and credible communicator at senior and C-suite level.
- Outstanding listening skills, with the ability to translate client needs into bespoke, high-quality solutions.
- Strong interpersonal skills, with the ability to engage, influence, and motivate a wide range of stakeholders.
- Highly organised, with strong prioritisation and time-management skills.
- Acts as a role model for positive team behaviours, professionalism, and integrity.
- Ethical, hardworking, resilient, and highly goal oriented.
- Demonstrates gravitas, maturity, and strong presentational presence.
- Exceptional attention to detail and quality control.
- Passionate about sport, physical activity, and live events.
SPECIAL SKILLS/EXPERIENCE NEEDED
- Experience within an account management or client services team in an agency environment.
- Knowledge of the international sports and events industry (desirable).
- Proven track record managing key international accounts for high-profile brands.
- Strong understanding of brand, rights holder, and agency ecosystems.
- Advanced experience creating compelling, tailored presentation decks and proposals.
- Confident presenter to senior management and external clients.
- Highly competent in updating, managing, and reporting on live projects and new business pipelines.
KPI’S AND GOAL SETTING
- Delivery of agreed event objectives, milestones, and quality standards.
- Positive development in: Team leadership and people management capability, Professionalism and senior presence within the Events team, Stakeholder and client relationship management, Personal drive to improve individual performance and the performance of the wider Events Division, Active participation in 54 company events, initiatives, and culture-building activities.
SALARY AND BENEFITS
- Competitive Salary
- Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
- Pension scheme
- Life Assurance
- Income Protection
- 25 days annual leave (+ public holidays), pro-rated & Birthday off
- Increased annual leave with years of service
- Employee Assistance Program (EAP)
- Private Healthcare
- Enhanced Parental Leave
- Staff clothing
- Working hours will be from 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00
Assistant Event Director employer: We Are 54
Contact Detail:
We Are 54 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Event Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the events industry. Attend networking events, join relevant groups on social media, and don’t be shy to reach out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past event management experiences. Include photos, testimonials, and any metrics that highlight your success. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its events. Understand their values and recent projects. This will help you tailor your responses and show that you’re genuinely interested in being part of their team at 54GROUP.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the 54GROUP family. So, get those applications in and let’s make some amazing events happen together!
We think you need these skills to ace Assistant Event Director
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Assistant Event Director role. Highlight your relevant experience in event management and any specific knowledge of the sports industry, especially golf. We want to see how you can bring your unique skills to our team!
Showcase Your Project Management Skills: Since this role requires strong project management abilities, be sure to include examples of past events you've successfully managed. Detail your approach to budgeting, timelines, and stakeholder communication. We love seeing how you’ve tackled challenges in previous roles!
Be Creative and Innovative: We’re looking for someone who can think outside the box! Share any innovative ideas or concepts you've implemented in past events. This will show us that you’re not just about following procedures but also about pushing boundaries and creating memorable experiences.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about 54 Group and what we stand for!
How to prepare for a job interview at We Are 54
✨Know Your Events
Before the interview, dive deep into 54GROUP's event portfolio, especially their golf events. Familiarise yourself with the specifics of LIV Golf and the Aramco Team Series. This knowledge will not only impress your interviewers but also show your genuine interest in the role.
✨Showcase Your Project Management Skills
Prepare to discuss your previous experiences managing complex events. Highlight specific examples where you successfully navigated tight deadlines and multiple stakeholders. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
✨Demonstrate Cultural Awareness
Since 54GROUP operates internationally, be ready to talk about your experience working with diverse teams and cultures. Share examples of how you've adapted your communication style to suit different audiences, which is crucial for this role.
✨Bring Innovative Ideas
Think about innovative concepts or strategies you've implemented in past roles that could apply to 54GROUP's events. Be prepared to discuss how these ideas can maximise commercial opportunities and enhance client relationships, showing that you're forward-thinking and creative.
