At a Glance
- Tasks: Lead the marketing strategy for a dynamic accounting firm and create engaging content.
- Company: WD Accountants Ltd, a well-established firm with 20 years of expertise.
- Benefits: Competitive salary, full-time hours, and opportunities for professional growth.
- Other info: Join a supportive team and work on exciting projects in a fast-paced environment.
- Why this job: Make an impact in a creative role while helping businesses thrive.
- Qualifications: Experience in marketing and strong communication skills required.
The predicted salary is between 53500 - 56000 £ per year.
Responsibilities
- Develop and implement WD Accountants’ brand positioning and integrated marketing strategy for accounting, tax, payroll and business advisory services.
- Plan and manage SEO, local search and Answer Engine Optimisation (AEO), ensuring the firm’s website and content perform effectively on Google and AI search platforms.
- Create clear and engaging marketing content, including tax articles, service guides, blogs, videos, infographics, newsletters and social media materials, translating complex financial topics for business owners.
- Plan, deliver and optimise Google Ads, LinkedIn Ads and automated email campaigns to generate qualified enquiries, improve client acquisition and support business growth.
- Conduct customer, market and competitor research; analyse campaign, website and lead data; and use the findings to tailor messages for the firm’s diverse client sectors.
- Organise webinars, exhibitions, industry events and partner campaigns, coordinating accountants, client‑service teams, designers, suppliers and business partners to deliver projects on time and within budget.
Requirements
- Experience: Required
- Languages: English – Advanced
- Employment: Full-time
- Schedule: 40 hours per week, Monday to Friday, 8 hours per day
- Salary: £53,500 – £56,000 yearly
About WD ACCOUNTANTS LTD: WD Accountants Ltd is a firm of ACCA‑qualified accountants with 20 years of professional knowledge and practical experience in accounting, finance and business management consultancy.
Online Marketing Manager in Manchester employer: WD ACCOUNTANTS LTD
WD Accountants Ltd is an exceptional employer that fosters a collaborative and innovative work culture, where creativity in marketing meets the precision of accounting. With a strong focus on employee growth, we offer continuous professional development opportunities and a supportive environment that encourages team members to thrive. Located in a vibrant area, our firm not only provides competitive salaries but also promotes a healthy work-life balance, making it an ideal place for those seeking meaningful and rewarding employment in the marketing sector.
StudySmarter Expert Advice🤫
We think this is how you could land Online Marketing Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WD ACCOUNTANTS LTD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WD ACCOUNTANTS LTD are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WD ACCOUNTANTS LTD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WD ACCOUNTANTS LTD. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Online Marketing Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WD ACCOUNTANTS LTD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WD ACCOUNTANTS LTD:Show us that you’ve done your homework! In your application, briefly mention what you admire about WD ACCOUNTANTS LTD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WD ACCOUNTANTS LTD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WD ACCOUNTANTS LTD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WD ACCOUNTANTS LTD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
