At a Glance
- Tasks: Lead impactful marketing campaigns and drive digital excellence across diverse markets.
- Company: Join WD-40 Company, a purpose-driven organisation with a focus on extraordinary results.
- Benefits: Opportunity for growth, international travel, and a dynamic work environment.
- Other info: Work in a vibrant team and enjoy the challenge of navigating different cultures.
- Why this job: Make a tangible impact in emerging markets while building strong relationships.
- Qualifications: 5+ years in marketing, data-savvy, and great at relationship building.
The predicted salary is between 54000 - 66000 £ per year.
Overview
At WD-40 Company, we believe that purpose-driven people create extraordinary results.
We're looking for a Marketing Manager in our Emerging Markets team.
This is a unique opportunity to influence business growth, strengthen distributor capabilities and drive best-in-class marketing execution across diverse and fast-evolving markets.
This isn't a traditional marketing role.
You'll combine strategic thinking, digital expertise, commercial awareness and relationship building to translate global and regional strategies into impactful local programmes.
You'll partner with passionate distributor teams, lead digital and e-commerce initiatives, uncover growth opportunities through data and insights, and play a key role in elevating marketing capability across the region.
If you're energised by variety, enjoy influencing without authority, and are excited by the opportunity to make a tangible impact across international markets, we'd love to hear from you.
This role is based in the UK and candidates should be within commuting distance of our Milton Keynes Launchpad.
International travel is an important part of the role, with approximately 25-35% travel required to support distributor partners and regional business activities.
Responsibilities
- Lead and execute impactful marketing campaigns across Emerging Markets.
- Support the development and delivery of regional marketing plans aligned to global strategy.
- Drive digital marketing and e-commerce excellence across distributor markets.
- Analyse campaign and digital performance data, turning insights into meaningful actions.
- Build strong partnerships with distributors and commercial teams to unlock growth opportunities.
- Design and deliver marketing capability-building programmes, playbooks and training.
- Identify new market opportunities through market mapping, research and strategic analysis.
- Influence stakeholders across multiple countries and cultures to deliver outstanding results.
Qualifications
You'll thrive in this role if you
- Are ambitious and want opportunities to grow & Develop.
- Love using data and insights to shape decisions.
- Enjoy building relationships and influencing others.
- Love Travelling and working with different cultures
- Bring energy, curiosity and a desire to challenge the status quo.
- Are commercially minded and digitally savvy.
- Can comfortably balance strategic thinking with hands-on execution.
- Enjoy working across cultures and navigating complexity.
- Want a role where you'll have genuine ownership and visibility.
An ideal Candidate will have
- Marketing degree or equivalent.
- 5+ years' marketing experience, ideally within FMCG or a recognised consumer brand.
- Strong experience across marketing communications and digital marketing.
- Experience working with distributors or within a non-direct sales model.
- Strong analytical, project management and stakeholder management skills
Marketing Manager - Emerging Markets employer: WD-40 COMPANY
At WD-40 Company, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Regional Key Account Manager in the North of the UK, you will benefit from our commitment to employee growth through ongoing training and development opportunities, while enjoying the flexibility to manage your territory independently. Join us to be part of a collaborative team that values innovation and empowers you to make a meaningful impact in the market.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Emerging Markets
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WD-40 COMPANY and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WD-40 COMPANY are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WD-40 COMPANY on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WD-40 COMPANY. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - Emerging Markets
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WD-40 COMPANY. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WD-40 COMPANY:Show us that you’ve done your homework! In your application, briefly mention what you admire about WD-40 COMPANY’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WD-40 COMPANY
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WD-40 COMPANY will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WD-40 COMPANY, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
