At a Glance
- Tasks: Lead exciting marketing campaigns for our brands across UK retail and trade.
- Company: Join WD-40 Company, a values-driven organisation with a strong sense of community.
- Benefits: Enjoy health perks, generous pension contributions, short-day Fridays, and extra time off during holidays.
- Other info: Be part of a culture where 91% feel a sense of belonging and 99% love their job.
- Why this job: Make a real impact while working in a supportive and engaging environment.
- Qualifications: Degree or equivalent, strong marketing experience, and excellent project management skills.
The predicted salary is between 45000 - 55000 £ per year.
Help our multi-use brands win hearts and baskets across UK retail and trade.
We're looking for a hands-on marketer to join us on a fixed term maternity cover contract, to lead 12-18-month plans for our tertiary brands.
Turning sharp insight into bold, omni-channel campaigns with agency support that build awareness, drive trial and deliver measurable growth to achieve our sales and EBITDA goals.
You'll partner closely with our Sales (Commercial) team and the UK Marketing Manager to shape customer plans, land compelling proposals and execute creative that's right-on-brand and right-on-time.
- What You'll Be Doing
- Lead integrated marketing initiatives for our tertiary brands across UK retail and trade channels, driving physical and mental availability with consumers, increasing brand penetration with customers and improving profitability.
- Develop and execute 12-18-month marketing plans that span advertising, promotions, events, sampling, PR, online content and literature, always aligned with brand guidelines and category strategy.
- Champion category best practice by analysing category data, building compelling selling propositions and strengthening WDFC representation to maximise revenue, profit and margin returns.
- Turn insight into action by sourcing research data, analysing market intelligence and creating actionable insights that help Sales and Marketing capitalise on trends and opportunities.
- Own the numbers: Plan and manage the A&P budget, including annual and monthly forecasts, promotional investment control, expenditure tracking and corrective actions where needed.
- Create impactful sales tools and materials- customer literature, reports, presentations and marketing collateral, in collaboration with the Sales team.
- Manage third-party agencies: Source, brief and oversee partners to deliver agreed marketing activities on time, on budget and to the highest standard.
- Project manage cross-functional initiatives, ensuring Marketing, Sales and Logistics teams can deliver their contributions seamlessly.
- Evaluate and optimise campaigns: Measure performance against objectives, capture key learnings, assess ROI and recommend improvements for future activity.
- Stay ahead of the market: Conduct regular audits of competitors, online activity, distribution compliance and pricing, sharing findings with internal stakeholders.
- Act as a brand ambassador, supporting corporate objectives and living our company values in everything you do.
- What You'll Bring To The Role
- Degree or equivalent; CIM Certificate/Diploma preferred.
- Full UK driving licence.
- Strong experience in Marketing, ideally working with brands in Trade and Retail across Europe.
- Strong budgeting skills, including forecasting, tracking and managing A&P spend.
- Confident in data analysis, reporting and evaluating projects to drive continuous improvement.
- Skilled at preparing briefs and managing third-party agencies to deliver on time and on budget.
- Excellent project management, coordination and implementation skills, able to keep multiple initiatives moving seamlessly.
- Total Rewards
- life-enhancing health, wellness, and financial programs, including profit incentive rewards, healthcare, generous pension contributions.
- short-day Fridays.
- paid holidays.
- an additional paid week off between Christmas and New year.
About Us
At WD-40 Company, we believe that purpose-driven and values guided people create amazing outcomes.
Our "why" is refreshingly simple - we exist to create positive lasting memories in everything we do.
- Why You Should Apply
- A strong values-aligned organization where contributions are acknowledged and rewarded, and where 91% experiences a sense of belonging.
- A learning-based culture where 85% of our people believe they can achieve their career objectives.
- Over 94% employee engagement as of the Februrary 2025 global employee survey results.
- 99% of our people report that they "love to tell people that they work for WD-40 Company"!
All qualified applicants will receive consideration for employment without regard to individual characteristics that make us unique such as our backgrounds, experiences, qualities, talents, traits, beliefs, and preferences.
We live, breathe, and play by our values every day.
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Brand Marketing Manager employer: WD-40 Company
At WD-40 Company, we pride ourselves on being a values-driven employer that fosters a culture of belonging and engagement. With a strong focus on employee growth, we offer life-enhancing benefits, including generous pension contributions and unique perks like short-day Fridays and an extra week off during the festive season. Join us in our mission to create positive lasting memories while working alongside a passionate team dedicated to making a difference in the UK retail and trade landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Manager
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Brand Marketing Manager
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at WD-40 Company from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at WD-40 Company specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at WD-40 Company
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at WD-40 Company, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show WD-40 Company you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure WD-40 Company that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for WD-40 Company, so think on your feet and don't hesitate to showcase your creativity!
