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- Tasks: Lead innovative marketing campaigns for our brands across UK retail and trade.
- Company: Join WD-40 Company, a values-driven organisation with a strong sense of community.
- Benefits: Enjoy competitive pay, health perks, short-day Fridays, and extra time off during the holidays.
- Why this job: Make a real impact by driving brand growth and connecting with consumers.
- Qualifications: Degree in Marketing or equivalent experience, strong budgeting and data analysis skills.
- Other info: Be part of a culture where 91% feel a sense of belonging and 94% are engaged.
The predicted salary is between 28800 - 48000 ÂŁ per year.
Help our multi‑use brands win hearts and baskets across UK retail and trade. We’re looking for a hands‑on marketer to join us on a fixed term maternity cover contract, to lead 12–18‑month plans for our tertiary brands. Turning sharp insight into bold, omni‑channel campaigns with agency support that build awareness, drive trial and deliver measurable growth to achieve our sales and EBITDA goals.
You’ll partner closely with our Sales (Commercial) team and the UK Marketing Manager to shape customer plans, land compelling proposals and execute creative that’s right‑on‑brand and right‑on‑time.
What You’ll Be Doing- Lead integrated marketing initiatives for our tertiary brands across UK retail and trade channels, driving physical and mental availability with consumers, increasing brand penetration with customers and improving profitability.
- Develop and execute 12–18‑month marketing plans that span advertising, promotions, events, sampling, PR, online content and literature, always aligned with brand guidelines and category strategy.
- Champion category best practice by analysing category data, building compelling selling propositions and strengthening WDFC representation to maximise revenue, profit and margin returns.
- Turn insight into action by sourcing research data, analysing market intelligence and creating actionable insights that help Sales and Marketing capitalise on trends and opportunities.
- Own the numbers: Plan and manage the A&P budget, including annual and monthly forecasts, promotional investment control, expenditure tracking and corrective actions where needed.
- Create impactful sales tools and materials - customer literature, reports, presentations and marketing collateral, in collaboration with the Sales team.
- Manage third‑party agencies: Source, brief and oversee partners to deliver agreed marketing activities on time, on budget and to the highest standard.
- Project manage cross‑functional initiatives, ensuring Marketing, Sales and Logistics teams can deliver their contributions seamlessly.
- Evaluate and optimise campaigns: Measure performance against objectives, capture key learnings, assess ROI and recommend improvements for future activity.
- Stay ahead of the market: Conduct regular audits of competitors, online activity, distribution compliance and pricing, sharing findings with internal stakeholders.
- Act as a brand ambassador, supporting corporate objectives and living our company values in everything you do.
- Degree or equivalent; CIM Certificate/Diploma preferred.
- Full UK driving licence.
- Strong experience in Marketing, ideally working with brands in Trade and Retail across Europe.
- Strong budgeting skills, including forecasting, tracking and managing A&P spend.
- Confident in data analysis, reporting and evaluating projects to drive continuous improvement.
- Skilled at preparing briefs and managing third‑party agencies to deliver on time and on budget.
- Excellent project management, coordination and implementation skills, able to keep multiple initiatives moving seamlessly.
Our competitive and comprehensive benefits package provides you protection, security, and peace of mind. We offer life‑enhancing health, wellness, and financial programs, including profit incentive rewards, healthcare, generous pension contributions. In addition, we want you to recharge and take time off, so enjoy short‑day Fridays, paid holidays, and an additional paid week off between Christmas and New year to spend with family and friends!
About UsAt WD‑40 Company, we believe that purpose‑driven and values guided people create amazing outcomes. Our "why" is refreshingly simple - we exist to create positive lasting memories in everything we do.
Why You Should Apply- A strong values‑aligned organization where contributions are acknowledged and rewarded, and where 91% experiences a sense of belonging.
- A learning‑based culture where 85% of our people believe they can achieve their career objectives.
- Over 94% employee engagement as of the February 2025 global employee survey results.
- 99% of our people report that they "love to tell people that they work for WD‑40 Company"!
Please, only consider employment with WD‑40 Company if you feel as strongly about our values as we do: We live, breathe, and play by our values every day. Thank you for considering WD‑40 Company in your career search!
#PositiveLastingMemories At WD‑40 Company we foster a culture of inclusion where all individuals are recognized, valued, respected, and experience a sense of belonging. All qualified applicants will receive consideration for employment without regard to individual characteristics that make us unique such as our backgrounds, experiences, qualities, talents, traits, beliefs, and preferences.
Brand Marketing Manager in Milton Keynes employer: WD-40 Company (UK)
Contact Detail:
WD-40 Company (UK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Manager in Milton Keynes
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Understand their values and how they align with yours. This will help you showcase your passion and fit for the role during those crucial conversations.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences make you the perfect fit for the Brand Marketing Manager role. Tailor your examples to highlight your success in driving campaigns and managing budgets.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at WD-40 Company.
We think you need these skills to ace Brand Marketing Manager in Milton Keynes
Some tips for your application 🫡
Show Your Passion for Marketing: When you write your application, let your enthusiasm for brand marketing shine through! We want to see how your experience aligns with our mission to win hearts and baskets across UK retail and trade.
Be Specific About Your Achievements: Don’t just list your responsibilities; highlight your successes! Share specific examples of campaigns you've led or insights you've turned into action that resulted in measurable growth. This helps us see the impact you can bring.
Tailor Your Application: Make sure to customise your application to reflect the job description. Use keywords from the listing, like 'integrated marketing initiatives' and 'data analysis', to show us you understand what we’re looking for.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role!
How to prepare for a job interview at WD-40 Company (UK)
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be working with. Understand their market position, target audience, and recent campaigns. This knowledge will help you demonstrate your passion and ability to lead integrated marketing initiatives effectively.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data analysis in previous roles. Bring examples of how you've turned insights into actionable marketing strategies. This will highlight your confidence in managing budgets and evaluating campaign performance.
✨Prepare for Collaboration
Since this role involves close partnership with Sales and Marketing teams, think of examples where you've successfully collaborated across departments. Be ready to share how you’ve managed third-party agencies and ensured projects were delivered on time and within budget.
✨Emphasise Your Project Management Skills
This position requires excellent project management abilities. Prepare to discuss specific projects you've led, focusing on how you coordinated multiple initiatives seamlessly. Highlight any tools or methodologies you used to keep everything on track.