At a Glance
- Tasks: Join our marketing team to create engaging content and manage campaigns across digital channels.
- Company: ProGreen, part of WCF Ltd, an employee-owned business with a collaborative culture.
- Benefits: 33 days holiday, share schemes, life insurance, pension, and exclusive employee perks.
- Other info: Dynamic role with opportunities to work on exciting projects and develop your marketing skills.
- Why this job: Make a real impact on brand awareness and customer engagement while learning and growing.
- Qualifications: Experience in marketing or relevant qualification, strong communication skills, and a proactive mindset.
The predicted salary is between 30150 - 36850 £ per year.
Join Our Marketing Team
Location: Peterborough hybrid Available
Hours: Monday to Friday, 8.30am to 5.00pm
At ProGreen, part of WCF Ltd, we're looking for a Marketing Executive to join our team. This is an excellent opportunity for someone with hands-on marketing experience who enjoys a varied role across email marketing, ecommerce, content creation, social media and campaign delivery.
You'll play an important role in supporting the delivery of our marketing plans and campaigns, helping to drive engagement, increase brand awareness and support commercial growth. Working across a range of channels, you'll have the opportunity to take ownership of projects, contribute new ideas and continually look for ways to improve performance and customer experience.
The Role
- Deliver email marketing campaigns and automated customer journeys through Klaviyo.
- Manage and maintain website content, ensuring products, collections and marketing materials remain accurate and up to date.
- Support the optimisation of product listings across online marketplaces to maximise visibility and sales.
- Create engaging content across a range of digital channels, including social media, email, website and video.
- Support SEO activity by monitoring performance and implementing improvements to increase online visibility.
- Assist in the planning and delivery of paid digital marketing campaigns.
- Coordinate the production of marketing materials, including digital assets, brochures and direct mail campaigns.
- Monitor and report on marketing performance, providing recommendations to support continuous improvement.
- Work collaboratively with colleagues, agency partners and suppliers to support the delivery of the marketing plan.
How You'll Work
As an employee-owned business, WCF places equal importance on what we achieve and how we achieve it. You'll be expected to demonstrate our six Guiding Principles:
- Champion – take responsibility.
- Celebration – recognise our wins.
- Curiosity – be better.
- Choose – do the right thing.
- Collaboration – communicate.
- Camaraderie – work together.
About You
- Experience in a marketing role or a relevant marketing qualification.
- A good understanding of digital marketing, including email, ecommerce, content and social media.
- Strong copywriting, proofreading and communication skills, with excellent attention to detail.
- Well organised, with the ability to manage multiple priorities and deadlines.
- Confident building relationships and working collaboratively with colleagues across the business.
- A proactive approach, with the confidence to suggest ideas and identify opportunities for improvement.
- An interest in creating engaging content and learning about technical products.
Experience with Amazon, eBay, TikTok Shop, paid media, short-form video or Shopify would be advantageous, but isn't essential. We're more interested in strong marketing fundamentals, sound judgement and a willingness to learn than experience with every individual platform.
Why WCF?
As a part employee-owned business, you can share in our success through various share schemes. We offer 33 days holiday per annum (including bank holidays), access to our life insurance and pension schemes, as well as access to employee discount programs, assistance programs, and exclusive WCF perks (from discounted pet food to glamping holidays).
Marketing Executive employer: WCF
Bella di Notte is an exceptional employer that values its employees as part of a family, offering a supportive and welcoming team environment. With a strong focus on quality service, employees benefit from training and development opportunities, generous holiday entitlement, and discounts across WCF brands. This role not only allows for meaningful customer interactions but also fosters personal growth within a respected employee-owned business.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WCF and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WCF are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WCF on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WCF. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WCF. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WCF:Show us that you’ve done your homework! In your application, briefly mention what you admire about WCF’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WCF
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WCF will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WCF, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
