At a Glance
- Tasks: Develop and sell marketing solutions to help local businesses thrive.
- Company: Join a legacy media company dedicated to client success.
- Benefits: Competitive salary, dynamic work environment, and growth opportunities.
- Other info: Work in a fun, collaborative team while building valuable relationships.
- Why this job: Make a real impact by connecting businesses with their audience.
- Qualifications: Sales experience and strong communication skills are a plus.
The predicted salary is between 36000 - 60000 £ per year.
WCCB-TV & BAHAKEL DIGITAL are searching for Multimedia Account Executives to develop new advertisers for our company, focusing on helping local small business owners achieve their marketing goals. A Multimedia Account Executive is a media sales professional responsible for developing and selling marketing solutions that align client brands with a station’s news content, original and syndicated programming, and custom digital marketing solutions. This role focuses on blending advertiser messages organically into news segments, digital platforms, or sponsored content within the station’s editorial environment while generating leads for the customer.
Areas of interest include Mecklenburg, York, Union, Gaston, Iredell, Rowan, Cabarrus, Catawba, Lincoln and Burke Counties.
In This Position, You Will
- Generate sales revenue for WCCB-TV & BAHAKEL DIGITAL through effective sales techniques to meet goals for:
- Television Advertising – using all available traditional local products
- Digital Marketing – both station assets and 3rd party extension products
- Build and manage client relationships and help define media strategy and ROI goals.
- Establish relationships with clients and the community and manage accounts including small businesses, small to mid‑sized advertising agencies, and media companies through:
- Prospecting
- Discovery and customer needs analysis
- Proposal planning, coordination, creation, and presentation
- Negotiation and sale closing
- Campaign optimization and pace monitoring
- Post‑sale reporting, analysis, and campaign renewal
Our Ideal Candidate
We’re looking for business‑minded individuals with an entrepreneurial mindset for a career that gets you out in the field with new people every day, a passion for building relationships and helping businesses succeed. The ideal candidate should possess:
- Creative problem‑solver skills and be able to identify alignment between client goals, station content, and digital/social media marketing.
- Excellent communication, presentation, and organizational skills.
- Proven sales experience in broadcast or digital media is a bonus.
Key Responsibilities
- Identify local businesses in need of marketing services and build relationships with them to gain their trust and confidence.
- Utilize Bahakel’s television and digital marketing solutions to achieve their marketing goals.
- Build customized campaigns that incorporate on‑air mentions, studio interviews, graphic inclusion, and social media amplification.
- Manage client relationships and ensure seamless execution of integrated packages.
- Analyze campaign performance and deliver ROI‑focused reporting to clients.
Strong organizational, written and presentation skills. Proficient in MS Word, Excel, and PowerPoint. Wide Orbit experience is a plus. Outstanding communication skills, both written and verbal while working independently or as part of a smart, sophisticated, and fun team. Proven self‑starter and not afraid to cold call. Business acumen related to new media, digital interactive initiatives and social media. Professional appearance is a must. Reliable transportation, valid driver’s license and a satisfactory driving record.
About Us
Bahakel Communications, Ltd. is a regional broadcaster and digital company in the southern United States. Founded in 1953 by Cy Bahakel and continuously owned and operated by the Bahakel family today. We take pride in living out Cy’s legacy by being a service‑oriented company dedicated to helping our clients grow their business. Bahakel Digital is the digital agency arm of Bahakel Communications, a media company headquartered in Charlotte, NC with offices at station locations in Columbia, SC; Myrtle Beach, SC; Montgomery, AL; Chattanooga, TN; and Colorado Springs, CO.
WCCB Charlotte and Bahakel Digital: Multimedia Account Executive (Full Time) in Peacehaven employer: WCCB Charlotte
WCCB-TV & Bahakel Digital is an exceptional employer located in the vibrant city of Charlotte, NC, offering a dynamic work environment that fosters creativity and collaboration. With a strong commitment to employee growth, we provide comprehensive training and development opportunities, ensuring our team members thrive in their careers while helping local businesses succeed through innovative marketing solutions. Join us to be part of a supportive culture that values relationship-building and community engagement, making a meaningful impact in the advertising landscape.
StudySmarter Expert Advice🤫
We think this is how you could land WCCB Charlotte and Bahakel Digital: Multimedia Account Executive (Full Time) in Peacehaven
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WCCB Charlotte and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WCCB Charlotte are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WCCB Charlotte on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WCCB Charlotte. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace WCCB Charlotte and Bahakel Digital: Multimedia Account Executive (Full Time) in Peacehaven
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WCCB Charlotte. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WCCB Charlotte:Show us that you’ve done your homework! In your application, briefly mention what you admire about WCCB Charlotte’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WCCB Charlotte
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WCCB Charlotte will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WCCB Charlotte, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
