At a Glance
- Tasks: Lead product marketing for AI software in the automotive industry and drive global strategies.
- Company: Wayve, a pioneering AI developer in assisted and automated driving.
- Benefits: Hybrid working model, competitive salary, equity options, and comprehensive health benefits.
- Other info: Collaborative environment with opportunities for professional growth and development.
- Why this job: Shape the future of automotive technology and make a real impact in the industry.
- Qualifications: Experience in product marketing and strategic positioning within the automotive sector.
The predicted salary is between 54000 - 66000 £ per year.
As a Product Marketing Manager at Wayve, you’ll lead the strategic positioning of our Embodied AI software products for automotive OEMs. You’ll develop and execute a global product marketing strategy that drives demand, awareness and positive perception of our automotive products while establishing Wayve as a leading AI developer for assisted and automated driving.
You’ll work across Product & Strategy, Technical Business Development, Automotive and Marketing to develop compelling narratives and materials that communicate Wayve’s unique value proposition to automotive OEMs, Tier 1 suppliers, and SoC and systems architects.
Responsibilities:
- You’ll own product positioning, messaging and value propositions for Wayve’s Embodied AI products, translating complex AI and autonomous-driving technology into clear, differentiated and commercially relevant narratives.
- You’ll develop integrated marketing campaigns, content and sales enablement that build awareness and trust in Wayve’s technology and support pipeline growth.
- You’ll monitor the competitive landscape and work closely with technical and commercial teams to ensure our positioning reflects both the capabilities of our products and the needs of the automotive market.
- Developing and implementing a global product marketing strategy that positions Wayve as a leading developer of Automotive AI and our Embodied AI software as a key enabler for OEMs transitioning to advanced assisted and automated driving.
- Crafting differentiated product narratives that demonstrate how Wayve’s technology enables L2+, L3 and L4 automation through Embodied AI.
- Defining clear value propositions across Wayve’s product portfolio, highlighting unique selling points that drive adoption and engagement across the automotive sector.
- Monitoring and analysing market trends and competitive product offerings, particularly across ADAS and Automated Driving technologies, to inform positioning and marketing strategy.
- Creating and executing integrated marketing campaigns that communicate Wayve’s product vision and technological leadership to automakers and establish a competitive position in the market.
- Developing content and promotional materials that build trust in AI-driven driving automation and generate consumer interest.
- Managing and tracking product-related marketing activities across website content, digital campaigns, product blogs, thought leadership, partner co-marketing and industry events.
- Developing marketing strategies that increase brand visibility and product awareness, generate leads and support market expansion.
- Collaborating with Automotive and Technical Business Development teams to create sales enablement materials, including presentations, competitive analyses, demos and targeted campaigns that support customer engagements.
- Working closely with Engineering, Product Management and Business Development to translate complex technical details about Wayve’s Embodied AI products into compelling, customer-friendly messaging.
- Developing internal training and product-knowledge resources so teams across Wayve understand our products’ value propositions and how they address critical industry challenges.
Requirements:
- You have proven expertise in strategic positioning, value proposition development and product marketing within the automotive industry.
- You have strong knowledge of the full B2B marketing mix and understand its role in driving pipeline growth within complex, technical sales cycles.
- You bring exceptional collaboration, communication and project-management skills, with a keen eye for detail.
- You can effectively prioritize and manage multiple workstreams while working cross-functionally with technical engineering teams and senior leadership.
- You’re resilient and optimistic when faced with challenges, viewing setbacks as opportunities for growth while maintaining focus on long-term objectives.
- You have outstanding writing, editing and content-development skills and can translate complex technical concepts into clear, compelling, customer-focused messaging.
Preferred:
- Direct experience in the autonomous vehicle industry or with automotive software and AI applications is a plus.
- A technical background is an asset.
Conditions:
- Our main hubs are in London, Sunnyvale, Yokohama, Herzliya, Vancouver and Leonberg.
- We operate a hybrid working model that combines in-person collaboration in our dedicated office spaces and workshops with focused time working remotely.
- We also operate core working hours, allowing you to determine the schedule that works best for you and your team.
- Salaries benchmarked against the market annually.
- Meaningful equity, sharing in the ownership and long term success of Wayve.
- Relocation support and visa sponsorship where applicable.
- Hybrid working, core hours and the chance to work hands on in vehicle workshops and labs.
- Learning and development budgets with support for training, conferences and growth.
- Comprehensive benefits including health insurance, dental, enhanced maternity and paternity leave, retirement or pension where applicable, access to therapists, wellbeing partnerships, team socials and more.
Product marketing manager in automotive in London employer: wayve
Wayve is an exceptional employer, offering a dynamic and inclusive work culture that fosters innovation and collaboration. With a focus on employee growth, you will have the opportunity to work alongside talented AI engineers in a hybrid environment, contributing to groundbreaking advancements in autonomous driving while enjoying the vibrant atmosphere of London. Join us to make a meaningful impact in the field of AI and data science.
StudySmarter Expert Advice🤫
We think this is how you could land Product marketing manager in automotive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for wayve and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like wayve are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with wayve on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at wayve. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product marketing manager in automotive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit wayve. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of wayve:Show us that you’ve done your homework! In your application, briefly mention what you admire about wayve’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at wayve
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at wayve will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At wayve, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
