At a Glance
- Tasks: Lead product marketing strategy for cutting-edge AI technology in the automotive industry.
- Company: Wayve, a pioneer in Embodied AI technology for automated driving.
- Benefits: Hybrid working model, flexible hours, and a commitment to diversity and inclusion.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
- Why this job: Join us to shape the future of driving automation and make a real impact.
- Qualifications: Experience in product marketing within the automotive sector and strong communication skills.
Founded in 2017, Wayve is the leading developer of Embodied AI technology. Our advanced AI software and foundation models enable vehicles to perceive, understand, and navigate any complex environment, enhancing the usability and safety of automated driving systems. Our vision is to create autonomy that propels the world forward. Our intelligent, mapless, and hardware-agnostic AI products are designed for automakers, accelerating the transition from assisted to automated driving.
We are seeking an experienced and results-driven Product Marketing Manager to lead the strategic positioning of Wayve's Embodied AI software products for OEMs. You will develop and execute a global product marketing strategy to drive demand, awareness, and positive perception of our automotive products. Your work will inform/educate automotive OEMs, Tier 1 providers, and SoC and systems architects about our products and establish Wayve as a leading AI developer for assisted and automated driving.
As the Product Marketing Manager, you will work across core teams, including Product & Strategy, Technical Business Development, Automotive, and Marketing, to create compelling narratives that showcase Wayve’s unique value proposition. You will play a key role in developing marketing materials that will educate automotive OEMs, Tier 1 suppliers, and SoC and systems architects about our AI technology and establish Wayve as a leader in the future of driving automation.
Key Responsibilities:
- Product Marketing Strategy: Develop and implement a global product marketing strategy that positions Wayve as a leading developer of Automotive AI, highlighting our Embodied AI software as the key enabler for OEMs transitioning to advanced assisted and automated driving. Craft a compelling product narrative that differentiates Wayve in a competitive market, showcasing how our technology enables L2+, L3, and L4 automation via Embodied AI. Define clear value propositions for Wayve’s product portfolio, highlighting unique selling points that drive adoption and engagement across the automotive sector. Monitor and analyze market trends and competitive product offerings, particularly in ADAS and Automated Driving technologies, to inform product positioning and marketing strategies.
- Campaign Development: Create and execute integrated marketing campaigns that communicate Wayve’s product vision and technological leadership to automakers, establishing a competitive edge in the market. Lead the development of content and promotional materials that build trust in AI-driven driving automation and drive consumer interest. Manage and track all product-related marketing activities, including website content, digital campaigns, product blogs, thought-leadership initiatives, co-marketing efforts with partners, and industry events.
- Support Pipeline Growth: Develop marketing strategies that increase brand visibility and product awareness, generate leads, and support market expansion. Collaborate with the Automotive and Technical BD teams to create sales enablement materials (e.g., presentations, competitive analysis, demos, and targeted campaigns) to support their customer engagements.
- Cross-Functional Collaboration: Work closely with Engineering, Product Management, and Business Development to translate complex technical details about our Embodied AI products into compelling, customer-friendly messaging. Develop internal training and product knowledge resources to ensure teams across the company understand our products’ value propositions and how they solve critical industry challenges.
About you:
In order to set you up for success as a Product Marketing Manager at Wayve, we’re looking for the following skills and experience.
- Essential: Proven expertise in strategic positioning, value proposition development, and product marketing, specifically within the automotive industry. Strong knowledge of the full B2B marketing mix and its role in driving pipeline growth, especially within complex, technical sales cycles. Exceptional collaboration, communication, and project management skills with a keen eye for detail. Demonstrated ability to prioritize and multitask effectively, especially when working with cross-functional teams, including technical engineering groups and senior leadership. Resilient and optimistic when faced with challenges—able to view setbacks as opportunities for growth, while maintaining focus on long-term objectives. Outstanding writing, editing, and content development skills with the ability to translate complex technical concepts into clear, compelling messaging tailored to a customer-focused audience.
- Desirable: Direct experience in the AV industry or with automotive software and AI applications. Technical background is an asset.
This is a full-time role based in our office in London (hybrid). At Wayve we want the best of all worlds so we operate a hybrid working policy that combines time together in our offices and workshops to fuel innovation, culture, relationships and learning, and time spent working from home. We operate core working hours so you can determine the schedule that works best for you and your team.
Wayve is committed to creating an inclusive interview experience. If you require any accommodations or adjustments to participate fully in our interview process, please let us know. We understand that everyone has a unique set of skills and experiences and that not everyone will meet all of the requirements listed above. If you’re passionate about self-driving cars and think you have what it takes to make a positive impact on the world, we encourage you to apply.
At Wayve we're committed to creating a diverse, fair and respectful culture that is inclusive of everyone based on their unique skills and perspectives, and regardless of sex, race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, veteran status, pregnancy or related condition (including breastfeeding) or any other basis as protected by applicable law.
Product Marketing Manager in London employer: wayve
Wayve is an exceptional employer, offering a dynamic and inclusive work culture that fosters innovation and collaboration. With a focus on employee growth, you will have the opportunity to work alongside talented AI engineers in a hybrid environment, contributing to groundbreaking advancements in autonomous driving while enjoying the vibrant atmosphere of London. Join us to make a meaningful impact in the field of AI and data science.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in London
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like wayve!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at wayve would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at wayve through your school's career services!
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Product Marketing Manager, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Product Marketing Manager position at wayve. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at wayve
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
