At a Glance
- Tasks: Lead Wayve's communications strategy across the UK and Europe, enhancing our tech reputation.
- Company: Join Wayve, a pioneering company in Embodied AI technology for autonomous driving.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic role with travel opportunities and a focus on innovative technology.
- Why this job: Shape the future of autonomous driving while working with top industry partners.
- Qualifications: Experience in communications within tech, strong media instincts, and strategic thinking.
The predicted salary is between 60000 - 80000 £ per year.
Founded in 2017, Wayve is the leading developer of Embodied AI technology. Our advanced AI software and foundation models enable vehicles to perceive, understand, and navigate any complex environment, enhancing the usability and safety of automated driving systems. Our vision is to create autonomy that propels the world forward. Our intelligent, mapless, and hardware-agnostic AI products are designed for automakers, accelerating the transition from assisted to automated driving. In our fast-paced environment big problems ignite us—we embrace uncertainty, leaning into complex challenges to unlock groundbreaking solutions. We aim high and stay humble in our pursuit of excellence, constantly learning and evolving as we pave the way for a smarter, safer future. At Wayve, your contributions matter. We value diversity, embrace new perspectives, and foster an inclusive work environment; we back each other to deliver impact.
The role involves owning Wayve’s PR strategy and execution across several key functions, including corporate, policy, and product communications. You will be responsible for sustaining and growing Wayve’s reputation as a leading technology company in the UK and Europe, while also shaping the communications strategy for core product and technology milestones across our automotive and robotaxi businesses, alongside partners such as Nissan, Stellantis, and Uber.
This is a high-ownership role for someone who is comfortable operating as a player-coach and who is motivated by strategic impact, autonomy, and breadth. You will work closely with Marketing, Policy, Product, Partnerships, and Executive Leadership to shape external narratives, manage market activity, and build trusted relationships with media and other stakeholders.
This is a rare opportunity to shape the communications strategy for one of the most visible and strategically important markets in autonomous driving, working at the intersection of AI, public policy, and commercialization.
Key Responsibilities- Lead Wayve’s communications strategy and execution across the UK and Europe, helping to sustain and grow Wayve’s reputation as a leading technology company.
- Lead communications for Wayve’s UK robotaxi activity, working closely with partners such as Uber, and support future European expansion.
- Build, maintain and deepen relationships with key UK and European media through regular engagement, including briefings, ridealongs, and events.
- Work with policy, product, and commercial teams to translate complex technical, regulatory, and commercial milestones into clear, compelling narratives.
- Support executive communications, including profile-building, media preparation, and executive coaching.
- Travel as needed across Europe and other key markets on a monthly to quarterly basis depending on business needs.
We are looking for an experienced communications professional with strong judgement, excellent media instincts, and the ability to operate autonomously in a fast-moving environment. You should be comfortable working across a broad communications mix, including corporate, product, policy, executive, and crisis communications. You will likely have built communications strategies in a technology company, startup, scale-up or agency environment, and you should understand what it takes to build awareness, manage reputation and shape perception in new technology, especially within competitive industries. The strongest candidates will combine strategic communications experience with the ability to go deep on specific topics within a highly technical space. You should be able to handle ambiguity, work at pace, effectively partner with senior stakeholders, and calmly manage sensitive or high-stakes communications issues. You do not need to have worked in autonomous driving before, but you should be excited by frontier technology and able to understand complex technical, policy, and product issues quickly.
Essential experience- Significant experience in communications at a fast-paced technology company, ideally in mobility, AI, automotive, deep tech, transport, policy, or another complex regulated sector.
- Strong understanding of and relationships with the UK media landscape, including business, technology, policy, and national media.
- Track record of building or strengthening a company’s brand, reputation and market position.
- Strong judgement in complex, sensitive or high-stakes communications environments.
- Experience working with policy teams on regulation, public affairs, safety, trust or market readiness.
- Experience working closely with senior executives or company spokespeople, including preparing them for media, events, and other external engagements.
- Experience managing external communications agencies and driving efficient and strong outcomes.
- Ability to operate independently in-market while collaborating closely with global and cross-functional teams.
- Strong written and verbal communication skills, with the ability to influence technical and non-technical stakeholders.
- Willingness to travel across Europe and other markets as required.
- Experience in crisis communications or incident response, particularly in safety-critical, regulated or highly scrutinised industries.
- Experience in autonomous vehicles, mobility, automotive, AI, robotics, transport, public policy or emerging technology.
- Experience working across multiple European markets and adapting communications strategies country by country.
- Passion for helping build public understanding and trust in transformative technology.
Wayve is committed to creating an inclusive interview experience. If you require any accommodations or adjustments to participate fully in our interview process, please let us know. We understand that everyone has a unique set of skills and experiences and that not everyone will meet all of the requirements listed above. If you’re passionate about self-driving cars and think you have what it takes to make a positive impact on the world, we encourage you to apply. At Wayve we're committed to creating a diverse, fair and respectful culture that is inclusive of everyone based on their unique skills and perspectives, and regardless of sex, race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, veteran status, pregnancy or related condition (including breastfeeding) or any other basis as protected by applicable law.
Communications Lead, UK & EU in London employer: Wayve
Wayve is an exceptional employer that fosters a dynamic and innovative work culture, where software engineers can thrive while contributing to cutting-edge AI solutions. With a strong emphasis on employee growth, Wayve offers opportunities for professional development and collaboration in a hybrid work environment, allowing for flexibility and work-life balance. Located in a vibrant tech hub, employees benefit from a supportive community and access to industry-leading resources.
StudySmarter Expert Advice🤫
We think this is how you could land Communications Lead, UK & EU in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Wayve. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Wayve, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Wayve inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Communications Lead, UK & EU in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Wayve. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Wayve.
How to prepare for a job interview at Wayve
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.