At a Glance
- Tasks: Lead product marketing strategies and create compelling narratives for fund administration solutions.
- Company: Waystone, a top asset-servicing provider with over 25 years of experience.
- Benefits: Competitive salary, professional development, and opportunities for global impact.
- Other info: Join a collaborative team focused on innovation and market leadership.
- Why this job: Shape the future of fund administration and drive growth in a dynamic industry.
- Qualifications: Extensive product marketing experience in financial services and strong communication skills.
The predicted salary is between 80000 - 100000 £ per year.
Waystone is a leading asset‑servicing solutions provider of institutional governance, administration, risk and compliance services to financial institutions. With over 25 years’ experience and a comprehensive range of specialist services to its name, Waystone helps our clients structure, operate and grow through our expertise, innovation and digitisation, backed by the operational scale to support global expansion.
Reporting to the VP Product Marketing, the Product Marketing Director will be an integral part of the team’s success. The role will be responsible for defining Waystone’s go‑to‑market story in fund administration, associated products and asset class/sector strategies. The role will create compelling positioning, craft persuasive customer sales arguments, and develop a product marketing toolkit that empowers sales teams. The role will also design and execute promotional strategies, content and campaigns that generate new leads, nurture pipeline opportunities, and influence higher win rates in competitive sales processes.
Essential Duties And Responsibilities- Market Positioning and Messaging: Define a clear, differentiated positioning for Waystone’s global fund administration offering, aligned to client needs and country market trends. Develop strong value propositions and sales narratives that demonstrate why asset managers should switch and outsource to Waystone. Build asset class/strategy propositions, positioning Waystone’s overall/cross‑service product suite e.g. real estate, private credit, private equity.
- Sales Enablement and Product Marketing Toolkit: Build and maintain a toolkit of product marketing assets e.g. pitch decks, battle cards, case studies, FAQs, objection handling. Partner with Waystone’s Product and Commercial teams to ensure messaging is consistently and effectively delivered in customer engagements.
- Demand Generation and Promotional Strategy: Create and execute a promotional strategy to build brand awareness and generate new leads. Own the promotional calendar across channels (digital, events, editorial content, partnerships, PR). Align with demand generation efforts to ensure messaging consistency and measurable impact on pipeline.
- Content and Editorial: Develop high‑quality thought leadership, insights, and editorial content to build credibility and influence decision‑makers. Collaborate with subject matter experts and external partners to ensure content reflects Waystone’s expertise and authority.
- Commercial Alignment and Pipeline Influence: Partner with Commercial sales leaders to design campaigns and nurture activities that accelerate opportunities and improve win rates. Monitor market dynamics and competitor positioning, providing intelligence and tools to strengthen Waystone’s competitive edge.
- Clear and differentiated market position for Waystone in fund administration solutions.
- Growth in new quality lead generation and pipeline contribution from marketing.
- Increased competitive win rates through better messaging and enablement.
- Commercial teams consistently using high‑quality marketing materials to engage prospects.
- Greater brand visibility and awareness in market through thought leadership and promotional activity.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Skills And Experience- Extensive product marketing experience in financial services, fund administration, fintech, SaaS, or B2B professional services.
- Proven ability to create positioning, value propositions, and go‑to‑market strategies that generate measurable demand.
- Strong experience in sales enablement and close collaboration with commercial teams.
- Exceptional written and verbal communication skills; able to translate complex concepts into compelling stories.
- Experience in building demand generation campaigns and measuring their impact on pipeline.
- Commercially minded, strategic thinker with hands‑on execution skills.
Bachelor’s degree in marketing, business or a related field.
Product Marketing Director - Fund Administration & Growth employer: Waystone
Waystone is an exceptional employer that fosters a dynamic and innovative work culture, empowering employees to thrive in their careers. With a strong focus on professional development and collaboration, the company offers extensive growth opportunities within the financial services sector, particularly in fund administration. Located in a vibrant area, Waystone provides a supportive environment where creativity and strategic thinking are encouraged, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Director - Fund Administration & Growth
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its products. We should be able to discuss how our skills align with their needs, especially in fund administration and marketing strategies. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! We need to be ready to articulate our value proposition clearly and confidently. Think of it as crafting a compelling sales argument for ourselves – after all, we are the product!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way. It shows our enthusiasm for the role and keeps us top of mind. Plus, it’s a great chance to reiterate why we’re the perfect fit!
We think you need these skills to ace Product Marketing Director - Fund Administration & Growth
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing Director role. Highlight your experience in financial services and product marketing, and show how your skills align with Waystone's needs.
Showcase Your Achievements:Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to illustrate how you’ve driven demand generation or improved win rates.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell your story. Make it engaging and relevant to the role by discussing your passion for fund administration and how you can contribute to Waystone’s success.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets seen by the right people and shows your enthusiasm for joining the Waystone team.
How to prepare for a job interview at Waystone
✨Know Your Market
Before the interview, dive deep into Waystone's market positioning and their fund administration services. Understand the competitive landscape and be ready to discuss how you can differentiate Waystone’s offerings. This shows that you’re not just interested in the role but also in the company’s success.
✨Craft Your Value Proposition
Prepare a clear value proposition for how you would approach the Product Marketing Director role. Think about specific strategies you would implement to enhance lead generation and improve win rates. Being able to articulate your ideas will demonstrate your strategic thinking and alignment with Waystone’s goals.
✨Showcase Your Collaboration Skills
Since this role involves working closely with commercial teams, come prepared with examples of how you've successfully collaborated in the past. Highlight any experiences where your input directly influenced sales enablement or marketing strategies, as this will resonate well with the interviewers.
✨Prepare Thought Leadership Insights
Given the emphasis on high-quality content and thought leadership, think of insights or trends in the fund administration space that you could discuss. Bring along ideas for potential content pieces or campaigns that could elevate Waystone’s brand visibility and authority in the market.
