At a Glance
- Tasks: Lead product marketing strategies and create compelling narratives for fund administration solutions.
- Company: Waystone, a top asset-servicing solutions provider with 25 years of experience.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Join a collaborative team focused on driving brand visibility and market success.
- Why this job: Make a real impact in the financial services sector with innovative marketing strategies.
- Qualifications: Extensive product marketing experience in financial services and strong communication skills.
The predicted salary is between 80000 - 100000 £ per year.
Waystone is a leading asset‑servicing solutions provider of institutional governance, administration, risk and compliance services to financial institutions. With over 25 years’ experience and a comprehensive range of specialist services to its name, Waystone helps our clients structure, operate and grow through our expertise, innovation and digitisation, backed by the operational scale to support global expansion. Reporting to the VP Product Marketing, the Product Marketing Director will be an integral part of the team’s success.
The role will be responsible for defining Waystone’s go‑to‑market story in fund administration, associated products and asset class/sector strategies. The role will create compelling positioning, craft persuasive customer sales arguments, and develop a product marketing toolkit that empowers sales teams. The role will also design and execute promotional strategies, content and campaigns that generate new leads, nurture pipeline opportunities, and influence higher win rates in competitive sales processes.
ESSENTIAL DUTIES AND RESPONSIBILITIES- Market Positioning and Messaging: Define a clear, differentiated positioning for Waystone’s global fund administration offering, aligned to client needs and country market trends. Develop strong value propositions and sales narratives that demonstrate why asset managers should switch and outsource to Waystone. Build asset class/strategy propositions, positioning Waystone’s overall/cross‑service product suite e.g. real estate, private credit, private equity.
- Sales Enablement and Product Marketing Toolkit: Build and maintain a toolkit of product marketing assets e.g. pitch decks, battle cards, case studies, FAQs, objection handling. Partner with Waystone’s Product and Commercial teams to ensure messaging is consistently and effectively delivered in customer engagements.
- Demand Generation and Promotional Strategy: Create and execute a promotional strategy to build brand awareness and generate new leads. Own the promotional calendar across channels (digital, events, editorial content, partnerships, PR). Align with demand generation efforts to ensure messaging consistency and measurable impact on pipeline.
- Content and Editorial: Develop high‑quality thought leadership, insights, and editorial content to build credibility and influence decision‑makers. Collaborate with subject matter experts and external partners to ensure content reflects Waystone’s expertise and authority.
- Commercial Alignment and Pipeline Influence: Partner with Commercial sales leaders to design campaigns and nurture activities that accelerate opportunities and improve win rates. Monitor market dynamics and competitor positioning, providing intelligence and tools to strengthen Waystone’s competitive edge.
- Clear and differentiated market position for Waystone in fund administration solutions.
- Growth in new quality lead generation and pipeline contribution from marketing.
- Increased competitive win rates through better messaging and enablement.
- Commercial teams consistently using high‑quality marketing materials to engage prospects.
- Greater brand visibility and awareness in market through thought leadership and promotional activity.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Skills and Experience:- Extensive product marketing experience in financial services, fund administration, fintech, SaaS, or B2B professional services.
- Proven ability to create positioning, value propositions, and go‑to‑market strategies that generate measurable demand.
- Strong experience in sales enablement and close collaboration with commercial teams.
- Exceptional written and verbal communication skills; able to translate complex concepts into compelling stories.
- Experience in building demand generation campaigns and measuring their impact on pipeline.
- Commercially minded, strategic thinker with hands‑on execution skills.
Bachelor’s degree in marketing, business or a related field.
Product Marketing Director employer: Waystone
Waystone is an exceptional employer that fosters a dynamic and innovative work culture, where employees are empowered to shape the future of asset servicing solutions. With a strong focus on professional development, employees have access to extensive growth opportunities and resources to enhance their skills in a collaborative environment. Located in a vibrant financial hub, Waystone offers unique advantages such as exposure to global markets and the chance to work alongside industry leaders, making it an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in product marketing and fund administration. Whether it’s a blog post, a video, or even a LinkedIn article, let potential employers see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their market positioning and think about how you can contribute to their goals. Tailor your responses to highlight your relevant experience and how it aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, applying directly shows your enthusiasm and commitment to joining our team at StudySmarter.
We think you need these skills to ace Product Marketing Director
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing Director role. Highlight your experience in financial services and product marketing, and show how your skills align with Waystone's needs. We want to see how you can bring value to our team!
Showcase Your Storytelling Skills:Since this role involves crafting compelling narratives, use your application to demonstrate your ability to translate complex concepts into engaging stories. Share examples of how you've successfully communicated value propositions in the past. We love a good story!
Highlight Collaboration Experience:This position requires close collaboration with commercial teams, so be sure to mention any relevant experiences where you've worked cross-functionally. Show us how you’ve partnered with others to achieve common goals. Teamwork makes the dream work, right?
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Waystone and what we stand for!
How to prepare for a job interview at Waystone
✨Know Your Market
Before the interview, dive deep into Waystone's market positioning and their competitors. Understand the trends in fund administration and how Waystone differentiates itself. This knowledge will help you articulate how your experience aligns with their needs.
✨Craft Your Value Proposition
Prepare a clear value proposition that showcases your product marketing experience in financial services. Be ready to discuss specific examples of how you've created compelling messaging and positioning that drove demand in previous roles.
✨Showcase Collaboration Skills
Since this role involves working closely with commercial teams, come prepared with examples of successful collaborations. Highlight how you’ve partnered with sales teams to create effective marketing tools and campaigns that led to measurable results.
✨Prepare for Thought Leadership Discussion
Expect questions about your approach to developing high-quality content and thought leadership. Think of examples where your insights influenced decision-makers and how you can bring that expertise to Waystone’s marketing strategy.
