At a Glance
- Tasks: Drive innovative marketing strategies and create compelling content for financial services.
- Company: Waystone, a leader in asset-servicing solutions with over 25 years of experience.
- Benefits: Competitive salary, professional development, and opportunities for global impact.
- Other info: Collaborative environment with a focus on creativity and growth.
- Why this job: Join a dynamic team to shape marketing initiatives in the finance sector.
- Qualifications: 5-8 years in product marketing; strong communication and project management skills.
The predicted salary is between 51750 - 63250 £ per year.
About Waystone
Waystone is a leading asset-servicing solutions provider of institutional governance, administration, risk and compliance services to financial institutions. With over 25 years’ experience and a comprehensive range of specialist services to its name, Waystone helps our clients structure, operate and grow through our expertise, innovation and digitisation, backed by the operational scale to support global expansion.
Summary:
Reporting to the VP for Product Marketing, the Marketing Manager will support the development and execution of product marketing initiatives across Waystone's solutions including fund administration, management company services, ETF solutions, compliance and governance services, and private markets solutions. The role will work closely with commercial, product and subject matter experts to position Waystone's capabilities to a broad range of asset managers and financial services firms, with a particular focus on private markets clients across private equity, private credit, and real estate and infrastructure.
The successful candidate will develop compelling marketing content and sales enablement materials, executing go-to-market campaigns, supporting product launches, and helping to communicate complex industry challenges into clear, client-focused value propositions that drive awareness, engagement and pipeline growth.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Solutions marketing and positioning
- Support the development and refinement of product positioning, value propositions, and messaging across Waystone's key products and solutions.
- Conduct market, competitor, and industry research to identify trends, opportunities, and areas of differentiation.
- Assist in the creation and execution of messaging frameworks and go-to-market plans.
- Sales enablement
- Work with marketing, product and sales leaders to develop and maintain sales enablement materials including solutions overviews, brochures, case studies, FAQs, and objection-handling resources.
- Work closely with Commercial teams to ensure marketing materials support business development efforts and sales conversations.
- Support responses to strategic business development opportunities and proposals.
- Campaign execution and demand generation
- Execute multi-channel marketing campaigns that support business priorities and growth objectives.
- Coordinate campaign deliverables across digital marketing, content, events, public relations, and commercial teams.
- Assist in the planning and execution of product launches, service enhancements, and strategic marketing initiatives.
- Monitor campaign performance and provide recommendations for optimisation and continuous improvement.
- Content and thought leadership
- Develop high-quality marketing content including articles, videos, email programmes, web content, presentations, social media content, and client communications.
- Partner with subject matter experts to create thought leadership that demonstrates Waystone's expertise and market perspective.
- Ensure all content aligns with brand standards, messaging frameworks, and commercial objectives.
- Stakeholder collaboration
- Partner with Marketing, Product, Commercial and Operations to deliver integrated marketing programmes.
- Coordinate with external agencies, partners, and vendors as required.
- Build strong relationships across the business to ensure alignment between product, marketing, and commercial strategies.
What Success Looks Like
- High-quality product marketing materials consistently used by commercial teams.
- Successful execution of campaigns that contribute to lead generation and pipeline growth.
- Clear and consistent messaging across products, campaigns, and marketing channels.
- Increased engagement with thought leadership and content programmes.
- Delivery of projects on time and to a high standard, with strong stakeholder satisfaction.
- Demonstrated understanding of client needs, competitive dynamics, and market opportunities.
REQUIREMENTS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Skills and Experience
- 5-8 years' experience in product marketing in the asset management, financial services or professional services industries.
- Strong product and cross-service marketing experience, campaign execution and project management skills, and commercial mindset.
- Experience developing marketing content and sales enablement materials.
- Excellent written and verbal communication abilities.
- Ability to simplify complex products, services, and industry topics into compelling value propositions and marketing messages.
- Strong attention to detail and organisational skills.
- Experience working with multiple stakeholders in a fast-paced environment.
- Knowledge of asset-servicing solutions such as fund administration, regulated funds solutions and compliance services is highly desirable.
Education
Bachelor’s degree in marketing, business or a related field.
Marketing Manager employer: Waystone
Waystone is an exceptional employer that fosters a dynamic and innovative work culture, making it an ideal place for an Events Manager to thrive. With a strong emphasis on employee growth and development, Waystone offers opportunities to lead impactful global events that enhance brand awareness and client engagement, all while being part of a collaborative team dedicated to excellence. Located in a vibrant financial hub, employees benefit from a stimulating environment that encourages creativity and strategic thinking, ensuring a rewarding career path in the asset-servicing industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Waystone and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Waystone are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Waystone on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Waystone. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Waystone. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Waystone:Show us that you’ve done your homework! In your application, briefly mention what you admire about Waystone’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Waystone
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Waystone will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Waystone, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
