At a Glance
- Tasks: Lead marketing strategies and create compelling narratives for fund administration solutions.
- Company: Waystone, a top asset-servicing provider with 25 years of experience.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Join a collaborative team focused on driving brand visibility and market success.
- Why this job: Make a real impact in the financial services sector with innovative marketing strategies.
- Qualifications: Extensive product marketing experience and strong communication skills required.
The predicted salary is between 80000 - 100000 £ per year.
Waystone is a leading asset‑servicing solutions provider of institutional governance, administration, risk and compliance services to financial institutions. With over 25 years’ experience and a comprehensive range of specialist services to its name, Waystone helps our clients structure, operate and grow through our expertise, innovation and digitisation, backed by the operational scale to support global expansion. Reporting to the VP Product Marketing, the Marketing Director will be an integral part of the team’s success. The role will be responsible for defining Waystone’s go‑to‑market story in fund administration, associated products and asset class/sector strategies. The role will create compelling positioning, craft persuasive customer sales arguments, and develop a product marketing toolkit that empowers sales teams. The role will also design and execute promotional strategies, content and campaigns that generate new leads, nurture pipeline opportunities, and influence higher win rates in competitive sales processes.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Market Positioning and Messaging: Define a clear, differentiated positioning for Waystone’s global fund administration offering, aligned to client needs and country market trends. Develop strong value propositions and sales narratives that demonstrate why asset managers should switch and outsource to Waystone. Build asset class/strategy propositions, positioning Waystone’s overall/cross-service product suite e.g. real estate, private credit, private equity.
- Sales Enablement and Product Marketing Toolkit: Build and maintain a toolkit of product marketing assets e.g. pitch decks, battle cards, case studies, FAQs, objection handling. Partner with Waystone’s Product and Commercial teams to ensure messaging is consistently and effectively delivered in customer engagements.
- Demand Generation and Promotional Strategy: Create and execute a promotional strategy to build brand awareness and generate new leads. Own the promotional calendar across channels (digital, events, editorial content, partnerships, PR). Align with demand generation efforts to ensure messaging consistency and measurable impact on pipeline.
- Content and Editorial: Develop high‑quality thought leadership, insights, and editorial content to build credibility and influence decision‑makers. Collaborate with subject matter experts and external partners to ensure content reflects Waystone’s expertise and authority.
- Commercial Alignment and Pipeline Influence: Partner with Commercial sales leaders to design campaigns and nurture activities that accelerate opportunities and improve win rates. Monitor market dynamics and competitor positioning, providing intelligence and tools to strengthen Waystone’s competitive edge.
What Success Looks Like:
- Clear and differentiated market position for Waystone in fund administration solutions.
- Growth in new quality lead generation and pipeline contribution from marketing.
- Increased competitive win rates through better messaging and enablement.
- Commercial teams consistently using high-quality marketing materials to engage prospects.
- Greater brand visibility and awareness in market through thought leadership and promotional activity.
Skills and Experience:
- Extensive product marketing experience in financial services, fund administration, fintech, SaaS, or B2B professional services.
- Proven ability to create positioning, value propositions, and go‑to‑market strategies that generate measurable demand.
- Strong experience in sales enablement and close collaboration with commercial teams.
- Exceptional written and verbal communication skills; able to translate complex concepts into compelling stories.
- Experience in building demand generation campaigns and measuring their impact on pipeline.
- Commercially minded, strategic thinker with hands‑on execution skills.
Education:
- Bachelor’s degree in marketing, business or a related field.
Marketing Director employer: Waystone
Waystone is an exceptional employer that fosters a dynamic and innovative work culture, where creativity and strategic thinking are highly valued. As a Marketing Director, you will have the opportunity to shape the narrative of our global fund administration services while collaborating with talented professionals in a supportive environment that prioritises employee growth and development. With a commitment to excellence and a focus on empowering our teams, Waystone offers a unique platform for meaningful contributions and career advancement in the heart of the financial services sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Waystone. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Waystone.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Waystone's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Waystone
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Waystone.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Waystone will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Waystone employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
