At a Glance
- Tasks: Lead product marketing strategies and create compelling narratives for fund administration solutions.
- Company: Waystone, a top asset-servicing provider with over 25 years of experience.
- Benefits: Competitive salary, professional development, and opportunities for global impact.
- Other info: Join a collaborative team focused on growth and market leadership.
- Why this job: Shape the future of financial services and drive innovation in a dynamic environment.
- Qualifications: Extensive product marketing experience in financial services and strong communication skills.
The predicted salary is between 80000 - 100000 £ per year.
Waystone is a leading asset‑servicing solutions provider of institutional governance, administration, risk and compliance services to financial institutions. With over 25 years’ experience and a comprehensive range of specialist services to its name, Waystone helps our clients structure, operate and grow through our expertise, innovation and digitisation, backed by the operational scale to support global expansion. Reporting to the VP Product Marketing, the Product Marketing Director will be an integral part of the team’s success. The role will be responsible for defining Waystone’s go‑to‑market story in fund administration, associated products and asset class/sector strategies. The role will create compelling positioning, craft persuasive customer sales arguments, and develop a product marketing toolkit that empowers sales teams. The role will also design and execute promotional strategies, content and campaigns that generate new leads, nurture pipeline opportunities, and influence higher win rates in competitive sales processes.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Market Positioning and Messaging: Define a clear, differentiated positioning for Waystone’s global fund administration offering, aligned to client needs and country market trends. Develop strong value propositions and sales narratives that demonstrate why asset managers should switch and outsource to Waystone. Build asset class/strategy propositions, positioning Waystone’s overall/cross‑service product suite e.g. real estate, private credit, private equity.
- Sales Enablement and Product Marketing Toolkit: Build and maintain a toolkit of product marketing assets e.g. pitch decks, battle cards, case studies, FAQs, objection handling. Partner with Waystone’s Product and Commercial teams to ensure messaging is consistently and effectively delivered in customer engagements.
- Demand Generation and Promotional Strategy: Create and execute a promotional strategy to build brand awareness and generate new leads. Own the promotional calendar across channels (digital, events, editorial content, partnerships, PR). Align with demand generation efforts to ensure messaging consistency and measurable impact on pipeline.
- Content and Editorial: Develop high‑quality thought leadership, insights, and editorial content to build credibility and influence decision‑makers. Collaborate with subject matter experts and external partners to ensure content reflects Waystone’s expertise and authority.
- Commercial Alignment and Pipeline Influence: Partner with Commercial sales leaders to design campaigns and nurture activities that accelerate opportunities and improve win rates. Monitor market dynamics and competitor positioning, providing intelligence and tools to strengthen Waystone’s competitive edge.
What Success Looks Like:
- Clear and differentiated market position for Waystone in fund administration solutions.
- Growth in new quality lead generation and pipeline contribution from marketing.
- Increased competitive win rates through better messaging and enablement.
- Commercial teams consistently using high‑quality marketing materials to engage prospects.
- Greater brand visibility and awareness in market through thought leadership and promotional activity.
REQUIREMENTS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Skills and Experience:
- Extensive product marketing experience in financial services, fund administration, fintech, SaaS, or B2B professional services.
- Proven ability to create positioning, value propositions, and go‑to‑market strategies that generate measurable demand.
- Strong experience in sales enablement and close collaboration with commercial teams.
- Exceptional written and verbal communication skills; able to translate complex concepts into compelling stories.
- Experience in building demand generation campaigns and measuring their impact on pipeline.
- Commercially minded, strategic thinker with hands‑on execution skills.
Education:
Bachelor’s degree in marketing, business or a related field.
Product Marketing Director in London employer: Waystone
Waystone is an exceptional employer that fosters a dynamic and innovative work culture, where employees are empowered to drive meaningful change in the financial services sector. With a strong focus on professional development, Waystone offers extensive growth opportunities and encourages collaboration across teams, ensuring that every employee can contribute to the company's success while advancing their own career. Located in a vibrant area, the company provides a supportive environment that values creativity and strategic thinking, making it an ideal place for those looking to make a significant impact in product marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in product marketing and fund administration. Whether it’s a blog post, a video, or even a LinkedIn article, let potential employers see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising your pitch. Be ready to discuss how you can define and execute a go-to-market strategy for Waystone. Use specific examples from your past experience to demonstrate your skills and how they align with the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. So, get your application in and show us what you’ve got!
We think you need these skills to ace Product Marketing Director in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Product Marketing Director role. Highlight your expertise in financial services and product marketing, as this will show us you understand what we're looking for.
Showcase Your Storytelling Skills:Since the role involves crafting compelling narratives, use your application to demonstrate your ability to translate complex concepts into engaging stories. Share examples of how you've successfully communicated value propositions in the past.
Highlight Collaboration Experience:We love team players! Make sure to mention any experience you've had working closely with sales or commercial teams. This will help us see how you can contribute to our collaborative environment and drive success together.
Apply Through Our Website:For the best chance of getting noticed, apply directly through our website. This ensures your application goes straight to us, and we can review it promptly. Plus, it shows you're genuinely interested in joining our team!
How to prepare for a job interview at Waystone
✨Know Your Market
Before the interview, dive deep into Waystone's market positioning and their competitors. Understand the trends in fund administration and how Waystone differentiates itself. This knowledge will help you articulate how your experience aligns with their needs.
✨Craft Your Value Proposition
Prepare a clear value proposition that showcases your product marketing experience in financial services. Be ready to discuss specific examples of how you've developed compelling messaging and sales narratives that drove demand in previous roles.
✨Showcase Collaboration Skills
Since this role involves working closely with commercial teams, come prepared with examples of successful collaborations. Highlight how you’ve partnered with sales teams to create effective marketing toolkits and campaigns that improved win rates.
✨Demonstrate Thought Leadership
Think about how you can contribute to Waystone’s thought leadership initiatives. Prepare to discuss any relevant content or insights you've developed in the past that could enhance their credibility and influence decision-makers in the industry.
