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- Tasks: Lead the evolution of our digital marketing strategy and enhance customer experiences.
- Company: Join a forward-thinking company focused on digital transformation and customer-centric solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Be part of a dynamic team driving innovation in a fast-paced environment.
- Why this job: Make a significant impact on our digital presence and drive measurable results.
- Qualifications: Proven leadership in digital marketing with expertise in UX and analytics.
The predicted salary is between 70000 - 90000 £ per year.
The Head of Digital Marketing will lead the evolution of our digital ecosystem, customer experience, and digital demand generation. This role is responsible for transforming our website and social platforms, owning marketing automation and the digital technology stack, enabling digital sales tools, and creating a holistic, data-driven view of the customer journey. Operating at a senior leadership level, the role will ensure digital marketing drives measurable commercial impact while delivering best-in-class, customer-centric experiences.
Key Responsibilities
- Evolution of the .com Experience & User Experience: Own the strategic evolution of the company website. Lead improvements to UX, accessibility, performance, and conversion. Optimise digital journeys through insight and testing and constant evolution of the digital platform.
- Building Our Social Media Platforms & Engagement: Define and lead social media strategy across priority platforms. Drive engagement, reach, and relevance across organic and paid social. Build digital advertising platforms on paid LinkedIn, marketplaces, and third-party content providers. Optimise our SEO, AEO, and PPC marketing plans. Manage advertising budgets to cost per lead / lead volume / opportunity goals.
- Ownership of Marketing Automation & CRM (e.g. HubSpot): Own marketing automation platforms end-to-end. Design and optimise lifecycle, nurture, and email journeys.
- Development of Digital Sales Tools (e.g. Digital Pitches): Lead the creation of scalable digital sales enablement tools. Partner with Sales to improve effectiveness and adoption.
- Optimisation of Content & User Experiences: Ensure digital content is aligned to audience needs and journey stage. Drive continuous optimisation across all digital touchpoints.
- Building a Holistic View of the Customer Journey: Create an end-to-end view of customer behaviour across digital channels. Provide insight, attribution, and reporting to senior stakeholders.
- Additional Leadership & Strategic Responsibilities: Own digital contribution to revenue, pipeline, and customer lifetime value. Lead the digital marketing technology ecosystem and integrations. Drive responsible adoption of AI and automation. Champion privacy-first, consent-based digital marketing.
Skills & Experience
- Essential: Senior digital marketing leadership experience. Strong expertise in UX, marketing automation, social, and analytics. Commercial, analytical, and stakeholder leadership capability.
- Desirable: Experience in complex or regulated environments. Experience leading digital transformation initiatives.
What Success Looks Like:
- A high-performing, customer-centric digital ecosystem.
- Measurable pipeline and revenue impact from digital marketing.
- Strong engagement across social and owned channels.
- Sales supported by effective digital tools.
- Clear understanding of the customer journey across the organisation.
Head of Digital Marketing in London employer: Waystone
Contact Detail:
Waystone Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A personal connection can often get you further than a CV alone.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your digital marketing projects and successes. This is your chance to shine beyond the application!
✨Tip Number 3
Prepare for interviews by researching the company’s digital presence. Be ready to discuss how you can enhance their website and social media strategies based on your insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Head of Digital Marketing in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of Digital Marketing role. Highlight your experience in digital marketing leadership, UX, and marketing automation. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can drive measurable impact. Be sure to mention any relevant achievements that showcase your expertise.
Showcase Your Analytical Skills: Since this role involves a lot of data-driven decision-making, don’t forget to highlight your analytical capabilities. Share examples of how you've used data to optimise campaigns or improve customer journeys in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining the StudySmarter team!
How to prepare for a job interview at Waystone
✨Know Your Digital Landscape
Before the interview, dive deep into the company's digital presence. Familiarise yourself with their website, social media platforms, and any recent campaigns. This will not only show your genuine interest but also allow you to discuss specific improvements or strategies you could implement.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you've optimised user experiences or improved conversion rates through analytics. This aligns perfectly with the role's focus on a data-driven approach.
✨Demonstrate Leadership Experience
As this is a senior role, highlight your leadership experience in digital marketing. Share stories about how you've led teams, managed projects, or transformed digital strategies. Emphasising your ability to inspire and guide others will resonate well with the interviewers.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges related to digital marketing. Think about scenarios involving UX improvements, social media strategy, or marketing automation. Practising your responses will help you articulate your thought process clearly during the interview.