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- Tasks: Lead digital marketing evolution, enhance customer experience, and drive measurable commercial impact.
- Company: Join a forward-thinking company focused on digital transformation and customer-centric strategies.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Be part of a dynamic team driving innovation in a fast-paced environment.
- Why this job: Shape the future of digital marketing and make a real difference in customer engagement.
- Qualifications: Proven leadership in digital marketing with expertise in UX and analytics.
The predicted salary is between 80000 - 100000 £ per year.
The Head of Digital Marketing will lead the evolution of our digital ecosystem, customer experience, and digital demand generation. This role is responsible for transforming our website and social platforms, owning marketing automation and the digital technology stack, enabling digital sales tools, and creating a holistic, data-driven view of the customer journey. Operating at a senior leadership level, the role will ensure digital marketing drives measurable commercial impact while delivering best-in-class, customer-centric experiences.
Key Responsibilities
- Evolution of the .com Experience & User Experience: Own the strategic evolution of the company website. Lead improvements to UX, accessibility, performance, and conversion. Optimise digital journeys through insight and testing and constant evolution of the digital platform.
- Building Our Social Media Platforms & Engagement: Define and lead social media strategy across priority platforms. Drive engagement, reach, and relevance across organic and paid social. Build digital advertising platforms on paid LinkedIn, marketplaces, and third-party content providers. Optimise our SEO, AEO, and PPC marketing plans. Manage advertising budgets to cost per lead / lead volume / opportunity goals.
- Ownership of Marketing Automation & CRM (e.g. HubSpot): Own marketing automation platforms end-to-end. Design and optimise lifecycle, nurture, and email journeys.
- Development of Digital Sales Tools (e.g. Digital Pitches): Lead the creation of scalable digital sales enablement tools. Partner with Sales to improve effectiveness and adoption.
- Optimisation of Content & User Experiences: Ensure digital content is aligned to audience needs and journey stage. Drive continuous optimisation across all digital touchpoints.
- Building a Holistic View of the Customer Journey: Create an end-to-end view of customer behaviour across digital channels. Provide insight, attribution, and reporting to senior stakeholders.
- Additional Leadership & Strategic Responsibilities: Own digital contribution to revenue, pipeline, and customer lifetime value. Lead the digital marketing technology ecosystem and integrations. Drive responsible adoption of AI and automation. Champion privacy-first, consent-based digital marketing.
Skills & Experience
- Essential: Senior digital marketing leadership experience. Strong expertise in UX, marketing automation, social, and analytics. Commercial, analytical, and stakeholder leadership capability.
- Desirable: Experience in complex or regulated environments. Experience leading digital transformation initiatives.
What Success Looks Like:
- A high-performing, customer-centric digital ecosystem.
- Measurable pipeline and revenue impact from digital marketing.
- Strong engagement across social and owned channels.
- Sales supported by effective digital tools.
- Clear understanding of the customer journey across the organisation.
Head of Digital Marketing employer: Waystone
Contact Detail:
Waystone Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing
✨Tip Number 1
Network like a pro! Reach out to connections in the digital marketing space, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects, campaigns, and results. This is your chance to demonstrate your expertise in UX, marketing automation, and analytics.
✨Tip Number 3
Prepare for interviews by researching the company’s digital presence. Understand their current strategies and think of ways you could enhance their digital ecosystem. Bring fresh ideas to the table!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can drive our digital marketing efforts. Your next big opportunity could be just a click away!
We think you need these skills to ace Head of Digital Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of Digital Marketing role. Highlight your experience in digital marketing leadership, UX, and marketing automation. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can drive measurable impact at StudySmarter. Be genuine and let your personality come through.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you've improved user experiences or driven engagement in previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates from us. Plus, it’s super easy!
How to prepare for a job interview at Waystone
✨Know Your Digital Landscape
Before the interview, dive deep into the company's digital presence. Familiarise yourself with their website, social media platforms, and any recent campaigns. This will not only help you understand their current strategies but also allow you to suggest improvements during the conversation.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you've optimised user experiences or improved conversion rates through analytics. This will demonstrate your ability to create a data-driven view of the customer journey.
✨Prepare for Strategic Discussions
As a senior leader, you'll need to articulate your vision for digital marketing. Think about how you would evolve the company's digital ecosystem and be ready to share your ideas on enhancing customer experience and engagement across various platforms.
✨Emphasise Collaboration with Sales
Highlight your experience in partnering with sales teams to develop digital sales tools. Discuss how you've improved effectiveness and adoption of these tools in previous roles, as this will show your understanding of the importance of alignment between marketing and sales.