At a Glance
- Tasks: Lead and optimise global events to boost brand awareness and client engagement.
- Company: Waystone, a top asset-servicing solutions provider with 25 years of experience.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced global environment with excellent collaboration and career advancement opportunities.
- Why this job: Join a creative team and make an impact through innovative event management.
- Qualifications: 5+ years in B2B events management, strong project management skills, and a commercial mindset.
The predicted salary is between 40500 - 49500 £ per year.
Waystone is a leading asset-servicing solutions provider of institutional governance, administration, risk and compliance services to financial institutions.
With over 25 years’ experience and a comprehensive range of specialist services to its name, Waystone helps our clients structure, operate and grow through our expertise, innovation and digitisation, backed by the operational scale to support global expansion.
Waystone is seeking a highly organised and commercially minded Events Manager to lead the planning, execution, and optimisation of global events that support brand awareness, client engagement, and business growth.
This role sits within the marketing function, reporting into the VP of Growth and plays a critical part in delivering high-impact in-person and virtual events across key markets.
The successful candidate will combine strong project management skills with creativity and a data-driven mindset to deliver events that drive measurable ROI.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Event Strategy & Planning
- Develop and execute a strategic global events calendar aligned with Waystone’s commercial priorities and growth objectives
- Identify and evaluate sponsorship opportunities, conferences, and proprietary event concepts
- Partner with sales and marketing stakeholders to ensure events support pipeline generation and client retention
- Event Delivery & Logistics
- End-to-end management of events, including planning, budgeting, vendor coordination, and onsite delivery
- Manage logistics such as venues, travel, accommodation, AV, branding, and delegate experience
- Ensure consistent brand representation and high-quality execution across all touchpoints
- Stakeholder Management
- Collaborate closely with regional sales teams, marketing, senior leadership, and subject matter experts to define event goals and content
- Act as the primary point of contact for event partners, agencies, and suppliers
- Coordinate speaker preparation, briefing materials, and presentation standards
- Content & Experience Design
- Work with marketing and content teams to create compelling event themes, agendas, and experiences
- Ensure all events deliver a clear value proposition aligned to Waystone’s positioning
- Incorporate digital and hybrid elements where appropriate to maximise reach
- Budget & ROI Management
- Manage the global events budget, ensuring cost efficiency and accountability
- Track and report on event performance, including lead generation, engagement, and ROI
- Continuously optimise the events programme based on performance insights and feedback
- Marketing Integration
- Align events with broader marketing campaigns, including pre-event promotion and post-event follow-up with our SDR team
- Work with digital and CRM teams to ensure seamless lead capture and nurturing
- Support the creation of event-related content (emails, landing pages, social media, etc.)
- Key Skills & Experience
- 5+ years’ experience in B2B events management, preferably within financial services, asset management, or professional services
- Proven track record of delivering high-quality, ROI-driven events (in-person and virtual)
- Strong project management and organisational skills with attention to detail
- Commercial mindset with the ability to align events to business outcomes
- Excellent stakeholder management and communication skills
- Experience managing budgets and negotiating with vendors
- Familiarity with CRM systems (e. g., Salesforce) and event platforms
- Personal Attributes
- Proactive, hands‑on, and solutions‑oriented
- Able to manage multiple projects in a fast‑paced, global environment
- Strong collaborator with a team‑first mindset
- Creative thinker with a passion for delivering memorable experiences
- Results‑driven and comfortable working with data and performance metrics
- Key Performance Indicators (KPIs)
- Event-driven pipeline and revenue contribution
- Lead generation and conversion metrics
- Event attendance and engagement rates
- Budget adherence and cost efficiency
- Stakeholder satisfaction and feedback
Education
- Bachelor’s degree in marketing, business or a related field.
- #J-18808-Ljbffr
Events Manager employer: Waystone
Waystone is an exceptional employer that fosters a dynamic and innovative work culture, making it an ideal place for an Events Manager to thrive. With a strong emphasis on employee growth and development, Waystone offers opportunities to lead impactful global events that enhance brand awareness and client engagement, all while being part of a collaborative team dedicated to excellence. Located in a vibrant financial hub, employees benefit from a stimulating environment that encourages creativity and strategic thinking, ensuring a rewarding career path in the asset-servicing industry.
StudySmarter Expert Advice🤫
We think this is how you could land Events Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Waystone and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Waystone are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Waystone on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Waystone. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Events Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Waystone. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Waystone:Show us that you’ve done your homework! In your application, briefly mention what you admire about Waystone’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Waystone
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Waystone will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Waystone, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
