At a Glance
- Tasks: Lead product marketing strategies and create compelling narratives for fund administration solutions.
- Company: Waystone, a top asset-servicing provider with over 25 years of experience.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Join a dynamic team focused on growth and brand visibility.
- Why this job: Make a real impact in the financial services sector with innovative marketing strategies.
- Qualifications: Extensive product marketing experience in financial services and strong communication skills.
The predicted salary is between 80000 - 100000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. Waystone is a leading asset‑servicing solutions provider of institutional governance, administration, risk and compliance services to financial institutions. With over 25 years' experience and a comprehensive range of specialist services to its name, Waystone helps our clients structure, operate and grow through our expertise, innovation and digitisation, backed by the operational scale to support global expansion.
Reporting to the VP Product Marketing, the Product Marketing Director will be an integral part of the team's success. The role will be responsible for defining Waystone's go‑to‑market story in fund administration, associated products and asset class/sector strategies. The role will create compelling positioning, craft persuasive customer sales arguments, and develop a product marketing toolkit that empowers sales teams. The role will also design and execute promotional strategies, content and campaigns that generate new leads, nurture pipeline opportunities, and influence higher win rates in competitive sales processes.
ESSENTIAL DUTIES AND RESPONSIBILITIES- Market Positioning and Messaging: Define a clear, differentiated positioning for Waystone's global fund administration offering, aligned to client needs and country market trends. Develop strong value propositions and sales narratives that demonstrate why asset managers should switch and outsource to Waystone. Build asset class/strategy propositions, positioning Waystone's overall/cross-service product suite e.g. real estate, private credit, private equity.
- Sales Enablement and Product Marketing Toolkit: Build and maintain a toolkit of product marketing assets e.g. pitch decks, battle cards, case studies, FAQs, objection handling. Partner with Waystone's Product and Commercial teams to ensure messaging is consistently and effectively delivered in customer engagements.
- Demand Generation and Promotional Strategy: Create and execute a promotional strategy to build brand awareness and generate new leads. Own the promotional calendar across channels (digital, events, editorial content, partnerships, PR). Align with demand generation efforts to ensure messaging consistency and measurable impact on pipeline.
- Content and Editorial: Develop high-quality thought leadership, insights, and editorial content to build credibility and influence decision-makers. Collaborate with subject matter experts and external partners to ensure content reflects Waystone's expertise and authority.
- Commercial Alignment and Pipeline Influence: Partner with Commercial sales leaders to design campaigns and nurture activities that accelerate opportunities and improve win rates. Monitor market dynamics and competitor positioning, providing intelligence and tools to strengthen Waystone's competitive edge.
- Clear and differentiated market position for Waystone in fund administration solutions.
- Growth in new quality lead generation and pipeline contribution from marketing.
- Increased competitive win rates through better messaging and enablement.
- Commercial teams consistently using high-quality marketing materials to engage prospects.
- Greater brand visibility and awareness in market through thought leadership and promotional activity.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Skills and Experience:- Extensive product marketing experience in financial services, fund administration, fintech, SaaS, or B2B professional services.
- Proven ability to create positioning, value propositions, and go-to-market strategies that generate measurable demand.
- Strong experience in sales enablement and close collaboration with commercial teams.
- Exceptional written and verbal communication skills; able to translate complex concepts into compelling stories.
- Experience in building demand generation campaigns and measuring their impact on pipeline.
- Commercially minded, strategic thinker with hands‑on execution skills.
Bachelor's degree in marketing, business or a related field.
Product Marketing Director employer: Waystone Governance Ltd.
Waystone is an exceptional employer that fosters a dynamic and inclusive work culture, particularly for those passionate about financial services and asset management. With over 25 years of industry expertise, employees benefit from extensive professional development opportunities, a collaborative environment, and the chance to contribute to innovative solutions that drive global expansion. Located in the UK, Waystone offers a unique blend of stability and growth potential, making it an ideal place for individuals seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in product marketing and fund administration. Whether it’s a blog post, a video, or even a LinkedIn article, let potential employers see what you can bring to the table.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their products, and come armed with questions. Show them you’re not just interested in the role, but that you’re genuinely excited about what they do at Waystone.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Don’t miss out on the chance to stand out!
We think you need these skills to ace Product Marketing Director
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Product Marketing Director role. Highlight your experience in financial services and product marketing, focusing on how you've created compelling positioning and value propositions in the past.
Craft a Strong Cover Letter:Your cover letter should tell a story about your journey in product marketing. Use it to showcase your understanding of Waystone's market and how you can contribute to their go-to-market strategies and demand generation efforts.
Showcase Your Achievements:When detailing your experience, focus on measurable achievements. Talk about campaigns you've led that generated leads or improved win rates, as this aligns perfectly with what Waystone is looking for.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. This way, we can ensure your application gets the attention it deserves and you can easily track its progress!
How to prepare for a job interview at Waystone Governance Ltd.
✨Know Your Market
Before the interview, dive deep into Waystone's market positioning and their competitors. Understand the trends in fund administration and how Waystone differentiates itself. This knowledge will help you articulate your insights and demonstrate your strategic thinking.
✨Craft Your Value Proposition
Prepare a clear value proposition that aligns with Waystone's goals. Think about how your previous experiences can translate into compelling narratives for their products. Be ready to discuss specific examples of how you've successfully positioned products in the past.
✨Showcase Your Collaboration Skills
Since this role involves working closely with commercial teams, be prepared to share examples of how you've collaborated effectively in the past. Highlight any successful campaigns or projects where teamwork played a crucial role in achieving results.
✨Prepare for Thought Leadership Discussions
Waystone values high-quality content and thought leadership. Be ready to discuss your approach to creating impactful marketing materials and how you've influenced decision-makers through your content strategies. Bring examples of your work to showcase your expertise.
