At a Glance
- Tasks: Lead product marketing strategies and create compelling narratives for fund administration solutions.
- Company: Waystone, a top asset-servicing provider with 25 years of expertise.
- Benefits: Competitive salary, career growth opportunities, and a dynamic work environment.
- Other info: Collaborative team culture focused on innovation and market leadership.
- Why this job: Make a real impact in financial services and drive innovative marketing strategies.
- Qualifications: Extensive product marketing experience in financial services and strong communication skills.
The predicted salary is between 80000 - 100000 € per year.
Waystone is a leading asset-servicing solutions provider of institutional governance, administration, risk and compliance services to financial institutions. With over 25 years’ experience and a comprehensive range of specialist services to its name, Waystone helps our clients structure, operate and grow through our expertise, innovation and digitisation, backed by the operational scale to support global expansion.
Reporting to the VP Product Marketing, the Product Marketing Director will be an integral part of the team’s success. The role will be responsible for defining Waystone’s go-to-market story in fund administration, associated products and asset class/sector strategies. The role will create compelling positioning, craft persuasive customer sales arguments, and develop a product marketing toolkit that empowers sales teams. The role will also design and execute promotional strategies, content and campaigns that generate new leads, nurture pipeline opportunities, and influence higher win rates in competitive sales processes.
ESSENTIAL DUTIES AND RESPONSIBILITIES- Market Positioning and Messaging: Define a clear, differentiated positioning for Waystone’s global fund administration offering, aligned to client needs and country market trends. Develop strong value propositions and sales narratives that demonstrate why asset managers should switch and outsource to Waystone. Build asset class/strategy propositions, positioning Waystone’s overall/cross-service product suite e.g. real estate, private credit, private equity.
- Sales Enablement and Product Marketing Toolkit: Build and maintain a toolkit of product marketing assets e.g. pitch decks, battle cards, case studies, FAQs, objection handling. Partner with Waystone’s Product and Commercial teams to ensure messaging is consistently and effectively delivered in customer engagements.
- Demand Generation and Promotional Strategy: Create and execute a promotional strategy to build brand awareness and generate new leads. Own the promotional calendar across channels (digital, events, editorial content, partnerships, PR). Align with demand generation efforts to ensure messaging consistency and measurable impact on pipeline.
- Content and Editorial: Develop high-quality thought leadership, insights, and editorial content to build credibility and influence decision-makers. Collaborate with subject matter experts and external partners to ensure content reflects Waystone’s expertise and authority.
- Commercial Alignment and Pipeline Influence: Partner with Commercial sales leaders to design campaigns and nurture activities that accelerate opportunities and improve win rates. Monitor market dynamics and competitor positioning, providing intelligence and tools to strengthen Waystone’s competitive edge.
- Clear and differentiated market position for Waystone in fund administration solutions.
- Growth in new quality lead generation and pipeline contribution from marketing.
- Increased competitive win rates through better messaging and enablement.
- Commercial teams consistently using high-quality marketing materials to engage prospects.
- Greater brand visibility and awareness in market through thought leadership and promotional activity.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Skills and Experience:- Extensive product marketing experience in financial services, fund administration, fintech, SaaS, or B2B professional services.
- Proven ability to create positioning, value propositions, and go-to-market strategies that generate measurable demand.
- Strong experience in sales enablement and close collaboration with commercial teams.
- Exceptional written and verbal communication skills; able to translate complex concepts into compelling stories.
- Experience in building demand generation campaigns and measuring their impact on pipeline.
- Commercially minded, strategic thinker with hands-on execution skills.
Bachelor’s degree in marketing, business or a related field.
Product Marketing Director in London employer: Waystone Governance Ltd.
Waystone is an exceptional employer that fosters a dynamic and innovative work culture, where creativity and strategic thinking are highly valued. With a strong commitment to employee growth, Waystone offers numerous opportunities for professional development and career advancement within the financial services sector. Located in a vibrant area, employees benefit from a collaborative environment that encourages teamwork and the sharing of ideas, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. The more connections we make, the better our chances of landing that dream job.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in product marketing and fund administration. Whether it’s a blog post or a video, let’s demonstrate how we can add value to potential employers like Waystone.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand Waystone’s market position and be ready to discuss how we can contribute to their goals. Tailor our pitch to highlight how our skills align with their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure our application gets noticed. Plus, we can keep track of our applications and follow up easily. Let’s make sure we’re putting our best foot forward!
We think you need these skills to ace Product Marketing Director in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Product Marketing Director role. Highlight your experience in financial services and product marketing, focusing on how you've created compelling positioning and value propositions in the past.
Craft a Strong Cover Letter:Your cover letter should tell a story about your journey in product marketing. Use it to showcase your understanding of fund administration and how you can contribute to Waystone's success with innovative strategies.
Showcase Your Achievements:When detailing your experience, focus on measurable achievements. Did you increase lead generation or improve win rates? Quantify your successes to demonstrate your impact in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team!
How to prepare for a job interview at Waystone Governance Ltd.
✨Know Your Market
Before the interview, dive deep into Waystone's market positioning and their competitors. Understand the trends in fund administration and how Waystone differentiates itself. This knowledge will help you articulate your insights and demonstrate your strategic thinking.
✨Craft Your Value Proposition
Prepare a clear value proposition that aligns with Waystone’s offerings. Think about how your previous experiences can translate into compelling narratives for their products. Be ready to discuss specific examples of how you've successfully positioned products in the past.
✨Showcase Your Collaboration Skills
Since this role involves working closely with commercial teams, be prepared to share examples of how you've collaborated effectively in the past. Highlight any successful campaigns or projects where teamwork played a crucial role in achieving results.
✨Prepare for Thought Leadership Discussions
Waystone values high-quality content and thought leadership. Be ready to discuss your approach to creating impactful marketing materials and how you’ve influenced decision-makers through your content strategies. Bring examples of your work to showcase your expertise.
