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- Tasks: Lead the evolution of our digital marketing strategy and enhance customer experiences.
- Company: Join a forward-thinking company focused on digital transformation and customer-centric solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Be part of a dynamic team driving innovation in a fast-paced environment.
- Why this job: Make a significant impact on our digital presence and drive measurable results.
- Qualifications: Proven leadership in digital marketing with expertise in UX and analytics.
The predicted salary is between 70000 - 90000 £ per year.
The Head of Digital Marketing will lead the evolution of our digital ecosystem, customer experience, and digital demand generation. This role is responsible for transforming our website and social platforms, owning marketing automation and the digital technology stack, enabling digital sales tools, and creating a holistic, data-driven view of the customer journey. Operating at a senior leadership level, the role will ensure digital marketing drives measurable commercial impact while delivering best-in-class, customer-centric experiences.
Key Responsibilities
- Evolution of the .com Experience & User Experience: Own the strategic evolution of the company website. Lead improvements to UX, accessibility, performance, and conversion. Optimise digital journeys through insight and testing and constant evolution of the digital platform.
- Building Our Social Media Platforms & Engagement: Define and lead social media strategy across priority platforms. Drive engagement, reach, and relevance across organic and paid social. Build digital advertising platforms on paid LinkedIn, marketplaces, and third-party content providers. Optimise our SEO, AEO, and PPC marketing plans. Manage advertising budgets to cost per lead / lead volume / opportunity goals.
- Ownership of Marketing Automation & CRM (e.g. HubSpot): Own marketing automation platforms end-to-end. Design and optimise lifecycle, nurture, and email journeys.
- Development of Digital Sales Tools (e.g. Digital Pitches): Lead the creation of scalable digital sales enablement tools. Partner with Sales to improve effectiveness and adoption.
- Optimisation of Content & User Experiences: Ensure digital content is aligned to audience needs and journey stage. Drive continuous optimisation across all digital touchpoints.
- Building a Holistic View of the Customer Journey: Create an end-to-end view of customer behaviour across digital channels. Provide insight, attribution, and reporting to senior stakeholders.
Additional Leadership & Strategic Responsibilities: Own digital contribution to revenue, pipeline, and customer lifetime value. Lead the digital marketing technology ecosystem and integrations. Drive responsible adoption of AI and automation. Champion privacy-first, consent-based digital marketing.
Skills & Experience
- Essential: Senior digital marketing leadership experience. Strong expertise in UX, marketing automation, social, and analytics. Commercial, analytical, and stakeholder leadership capability.
- Desirable: Experience in complex or regulated environments. Experience leading digital transformation initiatives.
What Success Looks Like: A high-performing, customer-centric digital ecosystem. Measurable pipeline and revenue impact from digital marketing. Strong engagement across social and owned channels. Sales supported by effective digital tools. Clear understanding of the customer journey across the organisation.
Head of Digital Marketing in London employer: Waystone Governance Ltd.
Contact Detail:
Waystone Governance Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A personal connection can often get you further than a CV alone.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your digital marketing projects and successes. This is your chance to shine beyond the application.
✨Tip Number 3
Prepare for interviews by researching the company’s digital presence. Be ready to discuss how you can enhance their website and social media strategies based on your insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Head of Digital Marketing in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of Digital Marketing role. Highlight your expertise in UX, marketing automation, and digital strategy to show us you’re the perfect fit!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us about your passion for digital marketing and how you've driven measurable impact in previous roles. Be sure to connect your experiences to our key responsibilities.
Showcase Your Achievements: When detailing your past roles, focus on quantifiable achievements. Did you boost engagement on social media or improve conversion rates? We love numbers, so let us see the results of your hard work!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Waystone Governance Ltd.
✨Know Your Digital Landscape
Before the interview, dive deep into the company's digital presence. Familiarise yourself with their website, social media platforms, and any recent campaigns. Be ready to discuss specific improvements you would suggest based on your insights.
✨Showcase Your Leadership Style
As a senior role, they’ll want to see how you lead teams and projects. Prepare examples of past experiences where you successfully led digital marketing initiatives, focusing on collaboration and driving results.
✨Data-Driven Decision Making
Be prepared to talk about how you use data to inform your strategies. Bring examples of how you've created a holistic view of customer journeys and how that has impacted revenue or engagement in previous roles.
✨Emphasise Customer-Centric Strategies
Highlight your understanding of customer needs and how you’ve tailored digital experiences accordingly. Discuss specific tactics you've used to optimise user experience and drive engagement across digital touchpoints.